LA Galaxy Renew Largest Sponsorship In MLS History

The Los Angeles Galaxy and Herbalife have agreed to a record 10-year extension to their existing relationship which began in 2005. The extension will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy through the 2022 MLS season. Valued at over $44 million, the deal is the single largest and longest sponsorship agreement for an MLS clu...

Madrid Renames Metro Station 'Sol Galaxy Note' After Samsung Sponsorship

Madrid and Samsung have agreed to a new deal, which includes the renaming one of the the city's most popular subway stations to be called "Sol Galaxy Note". The deal, which runs for one month, could be a starting point for similar deals between corporate sponsors and Madrid's transportation assets. Aside from renaming the station, Samsung will reportedly receive branding in various spaces thr...

Dell Expands Music Platform With New Festival Partnerships

Dell and YouTube have developed an exclusive partnership to deliver live webcasts for four major music festivals in 2012: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits. Through Dell's technology and YouTube's global reach, music fans will get access to more live music including multiple live channels, behind-the-scenes content and exclusive artist inter...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the sixth installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I, Part II, Part III, Part IV and Part V in the series. Competitive advantage #1 - create your brand online If you've been reading my blog for a while, you'll know that I'm a strong b...

Four Properties That Are Helping Partners Activate With Pinterest

Photo sharing website, Pinterest, is one of the hottest start-ups on the planet, reportedly growing faster than Facebook or Twitter did at the same age. Much like they did with Twitter, smart marketers are setting up shop and populating content ahead of its broader adoption. As a social network that aggregates photos of the things members like, Pinterest offers another great way to bridge the g...

Fathead Partners With McDonald's All American Games

Fathead will be among the newest sponsors of the 35th Annual McDonald's All American Games being held on Wednesday, March 28 at the United Center in Chicago. As part of the deal, Fathead has provided 1,500 Fathead Junior wall graphics to display at 492 Chicago area McDonald's restaurants. The Fathead's featured are six McDonald's All American alumni, now superstars of the NBA and WNBA, in th...

Norah Jones Launches Album With Assist From Jetsetter

Travel daily deals site, Jetsetter, has teamed up with Grammy award winning artist, Norah Jones, to launch her newest song to its customers exclusively as part of an integrated Norah Jones promotion on Jetsetter. For music and event properties, travel partners are certainly nothing new, but as deals sites like Travelzoo, Groupon Getaways and Jetsetter acquire massive membership databases, thes...

UEFA's Research Tender Is A Moment To Note For Sponsorship

There’s a significant moment coming in the sponsor research business as Uefa prepares to announce which firms are on board ahead of Euro 2012. There are six packages up for grabs covering audience research through to TV viewership and sponsorship brand monitoring. The pitch process took place in Switzerland and is now complete. The results are due any day now. Given the recent movements in the...

Couldn't Make It To IEG's Annual Conference? Here's A Rundown ...

Via SponsorPitch member, Mike Mahoney, who was kind enough to share his takeaways from Day 1 and 2: [View the story "#IEG2012 Recap" on Storify]

LED Company Sponsors Joe Gibbs Racing To Boost Scoreboard Biz

Trans-Lux Corporation, a Norwalk, CT-based LED video display and LED lighting solutions provider, has signed on as a sponsor of Joe Gibbs Racing in an effort to build new relationships with potential b-to-b customers. The sponsorship includes track appearances of the No. 18 Trans-Lux Toyota Camry driven by Joey Logano along with access to Joe Gibbs for various promotional initiatives. The new N...