Kodak Asks For Name To Be Removed From Hollywood Theatre

Kodak has filed a motion in U.S. Bankruptcy Court seeking to get out of the remaining eight years of its sponsorship contract for Hollywood's famous Kodak Theatre. The 20 year sponsorship signed in 2000 with the owner of Hollywood & Highland Center, TrizecHahn, is said to be worth approximately $75 million. In a statement Kodak spokesman Christopher Veronda said today, "Our motion today ref...

Turns Out, In Germany You Can Sponsor A Weather System

Here's something you don't see every day -- weather sponsorship. Not the kind where you see a tourism destination sponsoring the latest WeatherBug app. Nope, in Germany you can actually rename a high or low pressure system after your brand. The Institute for Meteorology at the Free University (FU) in Berlin runs an "Adopt-a-Vortex" sponsorship program that allows businesses to rename the system...

New Tool Measures Super Bowl Brand Buzz

Over the past 10 years, advertisers have spent $1.72 billion on the Super Bowl, according to social media monitoring firm, BrandWatch. From Twitter to Tumblr, more brands are looking to extend the shelf life of their three to four million 30 second spots with hashtags, @sweeptakes and the like. How to keep up with it all can get dizzying. So BrandWatch this year as set out to create a dashboard...

Motorsports Marketers Looks To Capitalize On Indy Super Bowl

From pricey entertainment to panhandling, the motorsports industry is pulling out all the stops this weekend as blue chip marketers descend on Indy. It starts at the one of the city's busiest locations with Don Schumacher Racing and John Force Racing cars on display as VIP's touchdown at the airport. “Having the Super Bowl in Indianapolis is an enormous thrill for all of us who live and wor...

[Video] Could Waste Management Have Planned This Shot Any Better?

Some might say that this shot from Gary Woodland was garbage, in which case the event's title sponsor was really just doing its job yesterday on the #10 hole at the Waste Management Open. Woodland's awful/brilliant shot landed smack dab in the heavily-branded Waste Management recycling bins well short and right of the green. Conspiracy theorists, go. #activationstag

[Updated] Clint Eastwood & Chrysler Get Taken Out By A Copyright Claim

Update: the Chrysler ad is now back up on Chrysler's YouTube channel. The NFL has apparently issued a DMCA takedown notice against Chrysler for the posting of the Chrysler's Super Bowl ad featuring Clint Eastwood. The "It's Halftime in America" ad has been removed from the Chrysler YouTube channel, but can still be viewed at media.chrysler.com. Neither party has yet issued a respon...

Eli Stays True To Toyota In MVP Presentation

If Dan Patrick's presentation of a new corvette to Super Bowl MVP Eli Manning seemed a little awkward there may be a good reason for that. While Patrick gushed over the corvette, watch Eli skip out before even getting the keys. Manning has had a personal endorsement deal with Toyota for the last few seasons. #activationstag

MetLife, MasterCard Get Priceless Ride On Giants Victory Float

There will be plenty of added value for Giants partners in today's victory parade through lower manhattan. Here's some shots of the floats via Mike Hopper of NYC & Company. #activationstag

Madonna 2012 World Tour Gets Credit Card, Ticketing Partners

Citi will be the official credit card of the 26-city North American leg of Madonna's upcoming 2012 World Tour it was announced this morning. As part of the deal, Citi cardmembers will have access to presale VIP tickets beginning tomorrow at 10am through Citi Private Pass, the bank's loyalty points program. This is the latest initiative in a far reaching partnership between Live Nation and Citi...

[Video] OK Go's Latest Sponsored Music Video Looks Like Another Hit

OK Go, the band that famously teamed up with State Farm on this ridiculously successful sponsored music video, is at it again. Their most recent video Needing/Getting (below) premiered during the Super Bowl pregame program. Coming on the heels of its partnership with Google Chrome, the unconventional band enlisted Chevrolet for some do-not-try-this-at-home action. For its latest video, OK Go se...