Two Months Into Renewal, Kodak Asks Court To Be Released From PGA Tour Deal

Kodak has filed a motion with the U.S. Bankruptcy Court's Southern District of New York to reject several major advertising and sponsorship contracts, including its recent sponsorship renewal with the PGA Tour. The renewal was signed on December 14th, just over a month before the company filed for bankruptcy. In addition, Kodak is asking the court to reject its sponsorship of the PGA Tour's tou...

Sports Marketing Research Co's Join Forces

RSMG Insights has announced that it will acquire international sports research agency, IFM Group. The transaction includes IFM comprising German-based IFM Sports and UK-headquartered Sports Marketing Surveys. “We see this as another significant step towards strategic consolidation on a global basis as well as elevating the sports research industry,” Paul Smith, CEO of RSMG Insights, said. “...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the fourth installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I, Part II, and Part III in the series. One of the key steps to securing sponsorship is doing your homework. You must get to know your potential sponsors and determine if you’re co...

Philadelphia Eagles Switch Solar Partners

The Philadelphia Eagles have a new sustainable energy partner having recently announced a deal with NRG Energy. Given NRG's rapid expansion and recent sponsorship deals with MetLife Stadium and Gillette Stadium, the sponsorship itself isn't that much of a surprise. However, it may be curious to some considering that the team signed a 20-year deal with competitor, Solar Blue, less than 18 months...

Emirates On The Look Out For Local Sponsorship Deals, Too

While Emirates big deal to take over title sponsorship of the U.S. Open Series recently made sports business headlines, the high-end luxury travel brand is also on the look out for local deals that support the expanding North American footprint of cities it serves. Recently, Emirates Airline President Tim Clark revealed to the Seattle Times that after a wave of initial publicity in the mark...

[VIDEO] Southwest Activates With In-Flight Concert Series

Giving new meaning to in-flight entertainment, Southwest Airlines will once again activate its Live in the Vineyard sponsorship with a series of in-flight concerts popping up over the next month. Check out how this all went down last Fall in the video below. Live in the Vineyard is a three-day event taking place twice a year in Napa Valley consisting of a series of exclusive “winner-only" a...

Dollar Shave Club Looks To Make A Splash By Saying No To Sponsorship

This viral ad from a new start-up called Dollar Shave Club is making the rounds on the internet today. The L.A. based company is created with the premise that companies like Gillette and Schick spend a lot of money on marketing expenses like sponsorships and endorsements that ultimately get passed down to the consumer by way of higher prices. For some context, Gillette Stadium alone will run pa...

Emirates On The Look Out For Local Sponsorship Deals, Too

While Emirates big deal to take over title sponsorship of the U.S. Open Series recently made sports business headlines, the high-end luxury travel brand is also on the look out for local deals that support the expanding North American footprint of cities it serves. Recently, Emirates Airline President Tim Clark revealed to the Seattle Times that after a wave of initial publicity in the Seat...

NBA To Consider Uniform Sponsorship At April Meeting

According to John Lombardo and Terry Lefton of SportsBusiness Journal, the NBA is set to consider and possibly vote on whether to allow ads on league uniforms. A report by Horizon Media last year predicted that NFL, NBA, NHL and MLB teams representing the top 20 markets could generate over $370 million in advertising value if they sold corporate sponsorships on their jerseys. “Without a dou...

Baylor, Cincy Go Hunting For adiZero

The customized uniform craze has been taken to yet another level. This time it's adidas taking a swing, revealing neon uniforms for Baylor, Cincinnati, and Louisville. Check out the lime green uniforms that the Baylor Bears are sporting today to promote the company's new, ultra-lightweight adiZero line. That's one way for a sponsor to stand out amid a crowded slate of games. #tren...