Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the second installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. To read the first article in the series, please click here. Ok...here we go, time to put together my first sponsorship proposal. After reading The Sponsorship Seekers Toolkit I went about following the steps in the book to create a marketing plan, from there a sa...

London Assembly Casts Scrutiny On City's Sponsorship Program

Transport for London (TfL)'s recent sponsorships may ultimately save taxpayers more than £60 million through deals such as Barclay's Cycle Hire and Emirates Air Line cable car, but lawmakers in recent months have been taking a closer look at both the financial and reputational impact of municipal sponsorship. Today, they are calling for more transparency in the selection process. "The pursu...

Kings Ask Bankruptcy Court For $8.3 M Claim Against Power Balance

The Sacramento Kings have filed a claim in U.S. Bankruptcy Court for $8.3 million – the amount it says it is still due as a result of a naming rights agreement between the team and Power Balance, the maker of popular wristbands that are said to improve strength, balance and flexibility. The company filed for bankruptcy protection late last year after being hit with a $57 million lawsuit. To dat...

Dewar's Launches DewarsHub For Mapping TED Topics

Dewar's Scotch Whisky is again teaming up with TED, the non-profit dedicated to Ideas Worth Spreading. For its 2012 conference, which runs from February 27th through March 2nd in Long Beach, California, Dewar's is taking a novel approach to mapping all the hot topics around technology, entertainment and design. Dewar's will capture the buzz around the talks through the "Dewar's Hub", an int...

FedEx-tends PGA Tour Deal Through 2017

FedEx has agreed to a five-year extension of its umbrella sponsorship of the FedExCup through 2017. Deal terms were not announced, but the FedExCup, launched with a six-year deal in 2007, will continue to offer $35 million in total bonus money to players, including $10 million to the winner. The Memphis-based package delivery company was reportedly paying $44 million a year to sponsor the Cup ...

New Nike Apps Make Training More Social

Nike today rolled out two new wireless apps intended to make training more digitally connected. The company's new Nike+ Basketball and Nike+ Training footwear products launching this Summer will be an expansion of the digitally connected running products it first launched in 2006. will include interactive mobile applications that together deliver a revolutionary sport experience. First unveil...

Prankster Redirects JetBluePark.com To Yankees Website

It seems the Red Sox' naming rights check list left off one important item when announcing their deal with Jet Blue for the team's new spring training facility. The team forgot to register the website domain for JetBluePark.com. Instead, a guy named Eric Engelman registered the domain name JetBluePark.com last May a day after hearing that the Red Sox had announced a naming rights agreemen...

Meet Kenny Powers, NASCAR Sponsor

Kenny Powers, the star of HBO's hit comedy series “Eastbound & Down” will make a cameo at Daytona thanks to a new promotional partnership with NASCAR Nationwide Series team MAKE Motorsports. In celebration of the HBO series’ season three debut on Feb. 19, the network has taken the unusual step to sponsor the #50 Chevrolet driven by T.J. Bell at DRIVE4COPD 300 at Daytona International Speedway. ...

Presidential Politics Front and Center at Daytona

Daytona 500 viewers today won't have to go far to be reminded it's an election year. While Mitt Romney will make an appearance at the track, The Rick Santorum for President campaign will sponsor its own car -- Front Row Motorsports' No. 26 Ford Fusion. This comes a day after the Tea Party had their say in sponsoring Jason Bowles' #81 Dodge entry in NASCAR's Nationwide Series event at Daytona. ...

World Match Racing Tour Secures New Title Sponsor

Rapidly growing Forex trading platform, Alpari, will be the new title sponsor of sailing's World Match Racing Tour in a multimillion dollar deal announced earlier today in London. Throughout the five year sponsorship, the professional sailing series will be known as the Alpari World Match Racing Tour. The World Match Racing Tour, sanctioned by the International Sailing Federation, features ...