This Is How TNT Brings Action-Drama To Belgium

How do you get 4 million YouTube views in less than a day? Apparently, you turn a small town into a real-live action drama. To launch Turner's TV channel TNT in Belgium, the company pulled off a marketing stunt of epic proportions. It started by placing a big red push button in the central square of what they say is an average-size town. The button included a sign with the text "Push to add dra...

Iceberg Vodka Takes Heat For Titanic Event Sponsorship

A new book about two Titanic survivors is drawing criticism for one of the launch party's sponsors, Iceberg Vodka. The vodka company, which has featured references to the Titanic in its marketing creative in the past, will apparently provide bottles of their alcoholic beverages for the sponsored launch party. Relatives of the survivors criticized the sponsorship saying that it's “in poor tast...

Cigar Maker Ups Commitment to Art

Davidoff, headquartered in Basel, Switzerland, will become a major sponsor of Art Basel's two international art shows as it looks to strengthen its ties to the arts. The significant relationship elevates Davidoff into the top tier of Art Basel sponsors, which include UBS, AxaArt and Netjets. Under the agreement, Davidoff will be an Associate Sponsor to Art Basel, at both its shows in Basel, Sw...

London 2012 Ambush Police Called 'Most Stringent Ever'

Getting into the Olympic spirit may be a bit tougher for businesses not among the 53 official partners of the 2012 London Olympics. The legislation passed around this year's Olympics is being called the toughest ever. From the Guardian: "With just a little more than three months to go until the opening of the London 2012 Games, attention is increasingly turning to what many legal experts con...

Google, Others To Woo Sponsors With Upfront In May

Major digital properties are turning to a tried and true method of rolling out original content on Madison Avenue, the upfront. Google, among others, will be hosting the first digital upfront for brands and their agencies in New York this May, showcasing the newest channel content and opportunities for marketers. "More than at any point in the last decade of online advertising, we're at a poi...

A Certain Marathon Picked A Bad Day For A 404 Error On Their Sponsor Page

Sponsors like John Hancock, Sam Adams, JetBlue, and others, who spent major bucks to be a part of today's Boston Marathon will no doubt be displeased to find a 404 error on the event's sponsor page. Clicking to any sponsor logos on the bottom of the BAA's homepage at the moment leads to an error page. In the meantime, you can of course learn more about the Boston Marathon and its sponsors on th...

Here's Your Chance To Win A 3-Month Professional Subscription

As you may have noticed, we just launched a new Facebook page last week. To kick things off, we ran a little promotion in the SponsorPitch Linkedin group last week and as a result one lucky SponsorPitch member won a three month, free professional subscription to SponsorPitch. Now, we're opening up the same opportunity to the whole 8,200+ member SponsorPitch community... Now through Monday, Ap...

Bank Gets Branding On NBA D-League Jerseys

In what many will likely view as another step towards one day seeing logos on NBA uniforms, the NBA Development League (NBA D-League) and BBVA today announced the bank’s logo will be prominently featured on NBA D-League team jerseys during the post season. In 2010, BBVA became the league's official bank at a cost of over $100 million for four years. BBVA’s logo will be featured across the bac...

Report: Motorola Out As NFL Partner

Motorola, which has branded NFL sideline headsets since 1999, is ending its 13-year sponsorship deal with the league, Crain's Chicago Business reports. The sponsorship will save the Schaumburg, Illinois-based company an estimated $40 million per year. Motorola Mobility, the consumer phone business that was spun out of Motorola, Inc. in 2011, is in the process of being acquired by Google. Verizo...

MiLB Team Celebrates Tax Day With Sponsored Headstone Giveaway

Minor League Baseball is known for its.. unique activations.. so it's no wonder that in the same week that one team gave away seat cushions to commemorate the Titanic disaster, another has decided to give away a free headstone on tax day. Boston Red Sox minor league affiliate, the Portland Sea Dogs, have partnered with a local funeral home to give away a granite memorial to one fan in attendanc...