Take A Virtual Tour Of The Netherlands Olympic Committee's Heineken House

Heineken has unveiled a virtual glimpse of its Holland Heineken House, the official national house of the Netherlands Olympic Committee at the London 2012 games. During the Games, North London's Alexandra Palace will host sports activities, bars, restaurants and appearances by top DJs and performers from The Netherlands. "Holland Heineken House celebrates its 20th anniversary this year an...

Coca-Cola Set To Expand Spotify Sponsorship?

The New York Post is reporting that Spotify, the Swedish streaming music service that launched in the U.S. less than nine months ago, will release its new iPad app with Coca-Cola joining the company as a global sponsor. Coca-Cola already has close ties to Spotify having partnered with the fast growing music service last summer to offer free trial subscriptions to its Twitter followers. Spot...

Marketers Use Mobile Games As Sponsorship Activation

Not content with simply advertising in existing games, some marketers are taking game-making into their own hands as a means of activating existing sponsorships. With the decreasing cost of production, more ad agencies delving into gaming and wider consumer awareness of the app store, it seems marketers can now produce and distribute their own game experiences that engage audiences around a spo...

In New York Tomorrow? Come Learn About SponsorPitch At NY Tech Day

Once in a while we get as much out of an event, as the event gets out of us. NY Tech Day is one such event. After shelling out the $35.00 to upgrade to a SponsorPitch subscription, the folks over at NY Tech Day spent a few weeks using SponsorPitch to reach out to potential partners and with an acute understanding of the problem SponsorPitch aims to solve, we were kindly invited to come be a par...

New Website Asks Fans To Vote On 'Worst Olympic Sponsors'

There are a lot of Olympic sponsors doing great things for the community and it's easy to lose sight of that in the midst of all the protests. Nevertheless, there is at least one gold medal that Olympic sponsors would rather not win. Amid growing protests around the business dealings of several high profile Olympic sponsors, a coalition of environmental and human rights groups have unveiled a n...

[VIDEO] 13 Recycled Water Bottles = Nike Jersey

Looking to reduce the environmental impact of their products, Nike has come up with a way to create its Euro 2012 jerseys out of recycled water bottles. Croatia, France, Netherlands, Poland and Portugal will be sporting the environmentally friendly kit this summer. Made using an average of 13 recycled plastic bottles per kit, shorts are created with 100% recycled polyester, while jerseys are ma...

Should Sponsors Share Deal Prices?

The better question may be do sponsorship sellers really have a choice, but more about that later... Hat tip to Daniel Scully for sending us this very interesting article. To catch you up, a few sponsors of the NRL (National Rugby League) have come together and seemingly agreed to share all of their sponsorship prices with each other in order to get a better handle on what fair value is (i.e....

Formula One Sponsors Face Massive PR Problem As Bahrain Protests Rage

Companies typically spend well into the six and seven figures for high-priced hospitality at any one of 20 Formula One events throughout the year, but hospitality at the Bahrain Grand Prix is off around 80% according to one agency's estimate and bigger concerns loom. More pressing than the sunken hospitality costs though from a marketing perspective, is the PR backlash that many sponsors are...

Want A Dream Sponsorship Internship This Summer?

Calling the next great wave of promising sponsorship professionals! NFL and IOC credit card sponsor, Visa, is looking for a couple social media-minded sponsorship interns this summer. You can see both opportunities and apply here. If you'd rather intern at a slightly smaller company, send us your resume at hireme@sponsorpitch.com. SponsorPitch interns will get a close-up look into everything s...

Mexican Town Celebrates Cinco de Mayo With Unique Sponsorship

Puebla, the Mexican city where the May 5th, 1862 Battle of Puebla occurred, will commemorate the 150th anniversary of Mexico's victory over the French in a unique way. City officials have teamed up with Golden Boy Promotions to sponsor “Ring Kings: Mayweather vs. Cotto” in Las Vegas on May 5th at the MGM Grand Garden Arena. It's the first time the City of Puebla has sponsored a boxing event. ...