Corporate Protesters Target Whitney Museum Partners With Fake Press Release

Under the heading MUSEUM BREAKS WITH TWO CORPORATE SPONSORS, APOLOGIZES TO PARTICIPATING ARTISTS, factions of the anti-Wall Street crowd it seems this morning issued a fake press with Whitney letterhead, correct press contacts and all. The presser said that the museum had decided to return money provided by two major sponsors of this week's Whitney Biennial—Sotheby’s and Deutsche Bank—saying th...

[Video] Team Coco Tablet App Dials Up Presenting Sponsor

Team Coco and Turner are teaming up with a telecom today to launch the brand-new Team Coco tablet app. Presented by launch sponsor AT&T, the app will provide Conan's fans with exclusive, synchronized content delivered in real-time while they watch the show. The Team Coco tablet app will be available on both the iOS and Android platforms and can be downloaded free from the iTunes and Android app...

Confessions (and Learnings) of a First-Time Sponsorship Seeker

This is the third installment of a weekly Monday series called Confessions (and Learnings) of a First Time Sponsorship Seeker. Before reading other articles in the series, we'd suggest going back and reading Part I or Part II. In my previous article I alluded to how my first attempt at wooing a potential sponsor fell way short of the mark. I created what I thought was a good sponsorship...

BMW 'Buys More Time' With Jimmy Kimmel Live! Deal

Jimmy Kimmel Live will air commercial-free on Wednesday night, thanks to a 2-show partnership with luxury automaker BMW, which began after the Oscars with a co-branded BMW segment. Tomorrow night, the brand will run a five-minute integration, while the rest of the show will be presented commercial-free by BMW, according to Variety. The tie-in with Leap Day coincides with BMW's brand messagi...

Matt Kenseth Wins Daytona 500, But Loses With Sponsors

The 54th running of the Daytona 500 featured a little bit of everything. Rain pushed the race to Monday night for the first time. An early wreck knocked out Jimmie Johnson, Danica Patrick and 2011 Daytona winner Trevor Bayne. The race’s signature moment was when Juan Pablo Montoya crashed into a jet dryer truck on the track that created an inferno that caused a two-hour delay. The delay helped ...

Beer Brand Aims For $1 Billion In Exports Using Sports Sponsorship

One of the largest beverage alcohol companies in South East Asia is expanding its sponsorship efforts in a big way as it looks to grow exposure of its product throughout Asia and abroad. In its latest deal, the brand has announced that it will be spending over $16 million to sponsor Spanish soccer rivals Real Madrid and FC Barcelona over a three year term. "This is possibly the first time ...

Need Help Preserving Your Organization's Archives? There's A Sponsor For That

Preserving archives and artifacts in a digital format that will be accessible for future generations is a daunting task for libraries, museums and other cultural institutions across the world. Luckily, one brand is putting an emphasis, through sponsorship, on helping some of these organizations with their digital preservation efforts. In the past few months, this sponsor has helped the JFK Libr...

Six Flags Seals Deal On Home Improvement Partnership

Six Flags has secured a major new marketing partnership with Lowe's, the world's second largest home improvement retailer. The North Carolina-based company will be the Official Home Improvement Retailer and presenting sponsor of Opening Weekend at participating Six Flags parks across the nation. Landing a marquee sponsor in the home improvement category should provide a boost to Six Flags, whic...

AllState To Title Sponsor Eight-City Half Marathon Series in 2012

The 13.1 Marathon Series is in good hands for 2012 thanks to a new title sponsorship from Allstate Insurance Company. The company has locked in a multi-year deal for Allstate Life Insurance Company to become the title sponsor for the 13.1 Marathon Series, as well as all eight races. The Series, which started in 2010, will now be called the Allstate Life Insurance 13.1 Marathon Series. Terms of...

NASCAR Driver, Kenny Wallace, Puts Followers To Work In Sponsor Search

NASCAR veteran, Kenny Wallace, has found a way to enlist over 87,000 Twitter followers in his sponsorship search. Using the hashtag #sponsorkenny, Wallace set off a blizzard of tweets to companies and marketing people last night on Twitter. Here's what got it all started.. Wallace is looking for sponsors for the next four races, which come at a price tag of around $100K per. Wallace's...