W. Va Looks to Lure Businesses with $750K Sponsorship Spend

Amid some of the world's best golfers, a majestic resort and the Black Eyed Peas, the state of West Virginia will be looking to woo business magnates from around the country at this week's second annual Greenbrier Classic. State officials will spend $500K on sponsorship, plus a $250K media buy, to promote the state's business potential at the PGA Tour event being held in White Sulphur Springs,...

UEFA Lines Up Third National Sponsor For EURO 2012

Ukrsotsbank PJSC was announced as the third national sponsor for UEFA EURO 2012 in Ukraine today in the capital city of Kyiv. UEFA didn't have to go far for the deal. Ukrsotsbank's parent, Unicredit Group is a major sponsor of the UEFA Champions League through 2015 and UEFA Super Cup through 2014. The bank will join telecom company, Ukrtelecom, and home improvement retailer, Epicenter K, as n...

New Sponsorship Diploma Aims To Qualify Practicing Professionals

Think you've got what it takes to get a passing grade in sponsorship? The European Sponsorship Association is launching a professional industry qualification course that may put your skills to the test. The ESA Diploma it says will be the first professional qualification specifically designed for the sponsorship industry. Starting in January 2012, the course will be run over 6 months and will...

Spotify Adds Big Name Partners To U.S. Playlist

The much hyped European music service, Spotify, has finally landed on U.S. shores. To celebrate, it has enlisted some heavyweight brand partners to help spread the word to music-loving Americans. Exclusive launch partners include Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily. "These brands will all be launching innovative campaigns in partnership with Spotify in the c...

McDonald's To Launch Largest Restaurant in Company History at Olympic Games

TOP Olympic Partner and the official restaurant of the Olympic Games, McDonald's, announced its sponsorship plans for London 2012 today, which include opening the largest McDonald's freestanding restaurant in the world. Marketing Magazine reports that the 3,000-square-metre restaurant will be larger than any of the estimated 32,000 other McDonald's restaurants around the world. To staff McDon...

BP Grant Helps AL Beach Destination Land Southeastern Conference Sponsorship

A beach destination devastated by BP's oil spill is looking to a familiar face, the SEC, to help rebuild its rep. Alabama's Gulf Shores and Orange Beach Tourism has become an official, but non-exclusive corporate sponsor of the Southeastern Conference in a deal that will provide the beach destination with use of conference logos, marketing rights, SEC television and web presence, event signage,...

Film Generates Renewed Sponsor Interest In Soap Box Derby

As the All-American Soap Box Derby gears up for its 74th running, there's a renewed interest in the event thanks to the efforts of film director, Corbin Bersen. After reading a 2009 story in USA Today about the dire sponsorship straits the Akron-based All American Soap Box Derby was in, Bernsen decided he could do something to save the historic racing league – and keep it in Akron. He penned a...

Pocono Finds Title Sponsor in Good Sam

Good Sam, the world’s largest RV owners community, and Pocono International Raceway, announced the sponsorship of the NASCAR Sprint Cup Series and NASCAR Camping World Series races at Pocono Raceway on August 6-7 , 2011. The Sprint Cup Series event will be titled the Good Sam RV Insurance 500 and the Camping World Truck Series event will be titled the Good Sam RV Emergency Road Service 125. ...

Check Out How This Appliance Maker Created Their Own Sponsorship Opp

Many museum sponsors struggle with how to showcase their product in a tasteful way, while creating a memorable experience for their intended audience. Electrolux's latest attempt, while sure to raise a few eyebrows from purists, takes that pursuit to a whole new level. Take an aerial tour of its latest experiential endeavor. You won't miss the Electrolux branding. The goal was to create an ...

UBS Shifts Sponsorship Strategy Away From Golf

UBS will not be renewing its multi-million dollar title sponsorship of the Hong Kong Open following the conclusion of this year’s event in December. The move is said to be part of a strategic shift in how the bank spends its sponsorship money. “As part of a strategic shift in its sponsorship strategy away from golf, UBS has decided not to extend its title sponsorship beyond 2011," Kathy Shih, ...