Crown Royal to End Roush Relationship, Exit Official Nascar Deal

Crown will shift its brand strategy with regard to Nascar, announcing today that it has decided to end its team deal with Roush Fenway, as well as its official sponsorship of Nascar, in order to consolidate its activation efforts around the Your Name 400 in Richmond, which annually passes on the naming rights to military servicemen and women. Here's the announcement that just landed in our inbo...

GE Renews Olympics Sponsorship Through 2020

The International Olympic Committee (IOC) today announced that GE has elected to continue its TOP Partnership through to 2020. The deal, which comes only weeks after NBC secured the TV rights through 2020, will allow GE to retain exclusive rights to a wide range of different categories including: Energy Generation Systems, Energy Distribution Systems, Healthcare: Diagnostic Imaging, Monitoring ...

NASCAR Gets Into Social Games, Takes Sprint With It

Properties looking to provide added value to partners are increasingly turning to social games. Coming on the heels of several big #newstag

Need Some Extra Exposure For Your Sponsors?

Check out the viral video that accomplished German professional golfer, Martin Kaymer, put together below. As ProGolfTalk points out, there is more than a high probability that this is fake. But hey, it is a great way to get some additional exposure for your partners, right? Check out Kaymer's YouTube channel for more. (function (){var a=document.createElement("script");a.defer="tru...

Nintendo Goes On Music Tour To Promote Glass-less 3D Device

Nintendo is turning to a major music tour in an effort to build buzz around its new glass-less portable 3D product. The brand has signed on as one of four leading sponsors for the annual Vans Warped Tour, which will bring a lineup of live music and lifestyle products to over 40 cities throughout the U.S. this summer. Through August 14th, attendees at every stop along the tour will be able to vi...

Brickyard Gets Big Machine As Presenting Sponsor

Want to watch one of your favorite country stars and catch some NASCAR? Now you can do both at the Brickyard. Just a couple weeks after announcing a deal with Nashville Fairgrounds Speedway, The Big Machine Label Group has secured presenting sponsorship to the Brickyard 400 at the Indianapolis Motor Speedway. The move is aimed at merging music and auto racing into a festival-like atmosphere at...

Omega Expands U.S. Golf Presence To Promote Rapid Retail Expansion

OMEGA, the Swiss maker of prestige watches, and The PGA of America, have agreed to a 5-year strategic marketing and sponsorship agreement that will carry through 2016 and make the brand the "Official Timekeeper" of the PGA. The brand has been increasing its retail presence in the United States , opening nine new OMEGA flagship boutiques in 2010 with 20 more slated to open in 2011. The PGA alli...

Can On-Field Guerrilla Tactics Create Value for Partners?

During the inaugural Sporting KC match played at Livestrong Sporting Park, a man dressed as a cow darted onto the field and amazingly scored the first goal ever at the new stadium (using his own ball). The on-field ambush performance was impressive to say the least. While teams should never consider this type of fan activity, it does generate a great reaction from the crowd and is a tactic t...

The Changing Face of Sports Sponsorship

Take 10 minutes out of your day to watch Clark break down the economics behind sports and sponsorship. Hat tip: NetCommunities and @Mahoney

New Shop Dedicates Itself to Digital Sponsorship Activation

UK-based Weedoo Media, a full service digital marketing shop, thinks digital is such an integral piece of sponsorship activation that it's creating a division dedicated to the digital activation of sports and entertainment sponsorships. The products Weedoo Sponsorship will offer sponsors and rightsholders include micro-sites, social media activation, iPhone/Smartphone Apps, E-commerce capab...