Murdoch Papers May Lose Official Sponsorship of Team 2012

In the wake of the phone hacking scandal, Rupert Murdoch's newspapers may lose their designation as "Official Newspaper of Team 2012." Team 2012, with its presenting partner Visa Europe, said in a statement that "as a result of the closure of News of the World the contract can no longer be fulfilled as originally envisaged." If the deal is revoked, it would take away rights that have been gran...

Stevia Brands Growing Sponsorship?

GLG Life Tech Corporation, a Canadian producer of stevia zero calorie food and beverage products, has signed a new deal that will make its the brand AN0C (short for All Natural 0 Calorie!), the exclusive tea drink sponsor of China's Olympic Swimming Team for two years. The sponsorship will be used to promote AN0C's ready-to-drink tea series as the exclusive tea drink of the team through the Lon...

AmEx to Sponsor Restoration of Cultural Landmark

We're hearing more and more about sponsored restorations. Look no further than the canals of Venice and Rome's Colosseum. American Express is now taking this trend to the Middle East. American Express Middle East will provide funding for the renovation of the Bab Al Bahrain (Gateway of Bahrain) landmark it was announced over the weekend. "Supporting the communities where we live and work is an...

Australian Brand Hires Lobbying Firm in $27 M Bid for White House Sponsorship

In a new take on the term "cleaning up the white house," Australian stain removal brand, Vanish NapiSan, has started a campaign to get exclusive naming rights to the White House for a fee of $27 million over 5 years. "With the huge deficit that the US economy is faced with, and with the Australian economy buoyant, the company believes the money can help provide some relief," the company says....

Six Flags Sponsorship Revenue Off 17% in First Six Months

Admissions and in-park revenue helped offset a decline in sponsorship over the first six months of the year, leading to overall revenue growth at the company of 6 percent to $400 million and growth in adjusted EBITDA by 86 percent to $65 million. Revenue growth in the first six months of 2011, which was driven by an $18 million or 9 percent increase in admissions revenue and a $7 million or 5 p...

Best Activation Idea Ever?

If this comes to pass, don't even bother applying for Best Activation at the 2016 Arabian Sponsorship Awards. According to Reuters, Qatar, which just landed the 2022 World Cup, may be vying to host the 2016 Tour de --France? The Emir of Qatar, according to the report, wants to pick up and move the start of the race to the tiny Middle East country. Qatar Airways, which just became a Tour de Fran...

Pastor Gives Thanks For NASCAR Sponsors in Pre-Race Prayer

Wow. Watch what happened prior to the the Nationwide Series Auto Parts 300. Thanks Houston Chronicle. (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wgbbVPd";document.getElementsByTagName("head")[0].appendChild(a);})(); #newstag

Soccer Team To Sell Shirt Sponsorship on Match-by-Match Basis

As Birmingham City F.C. gets ready for the Football League Championship, the club has announced that it will swap out the team's front of shirt sponsor on a match-by-match basis. The team says that the plan will afford flexibility throughout the season and help the club maximize commercial revenue while broadening its relationships with a wider range of local, national and international busines...

Garmin Named Official Navigation Supplier to 34th America's Cup

Garmin announced today that it has been selected to be the exclusive official supplier of marine navigation, marine communication, and marine sensor equipment to the 34th America’s Cup, which will be held in San Francisco in September, 2013. A suite of Garmin electronics will outfit the fleet of support boats used for the America’s Cup World Series, the Louis Vuitton Cup, the America’s Cup Chal...

Sony Electronics To Star in X FACTOR As Part of New Sponsorship

Sony Electronics will be the official consumer electronics sponsor of The X Factor, the music competition TV show created and executive-produced by Simon Cowell which will make its U.S. debut on Fox in September. The deal was announced by Fox, Syco Television and FremantleMedia North America. As part of the deal, Sony consumer electronics products will be featured in episodes throughout the s...