5 Ways To Optimize Your Event With iPads

For years the event industry has used a mix of technology to connect with consumers. But not until the iPad hit the market has the community embraced one single technology tool at once. Consumer events, sponsorship activation, mobile tours—virtually every event type can be optimized with the iPad. iPads are growing fast in consumer markets and as more and more people make these devices an in...

Lollapalooza's Environmentally Friendly Official Water Fits Green Theme

Environmentally friendly spring water brand, h2O, will be the official water sponsor of Lollapalooza in Chicago this August. The exclusive water offered at the festival, the spring water which comes in a paper container claims to have minimal environmental impact. The deal is part of Lollapalooza sustainability efforts on-site, which which include biodegradable promo items and recycled print m...

Sony Ericsson's New Tennis Viral

Check out what happens when the Xperia Hot Shots run into The Dirty Sanchez boys, the British prank show equivalent of MTV's Jackass. Xperia Hot Shots Bethanie Mattek-Sands and Sorana Cirstea take on the boys in a game of improvised paintball tennis. The viral video was shot in slow motion with a Sony Ericsson handset. The campaign builds off Sony Ericsson's Xperia Hot Shots program, an ac...

Online Art Community Teams Up With Comic-Con

DeviantART, the world's largest online art community with 18 million registered members worldwide, and over 160 million pieces of original art available for public viewing is joining forces with one of the largest global sci-fi and comic conventions, Comic-Con, to be the official sponsor of Artists' Alley. This is the first time that Comic-Con has allowed a sponsorship of Artists' Alley, where ...

Jose Cuervo Named Title Sponsor of New Pro Volleyball Tour

IMG, USA Volleyball and Jose Cuervo today announced the launch of the Jose Cuervo Pro Beach Volleyball Series. The three-event series will be televised live on VERSUS, with the expectation that it will expand to up to seven events by 2012. Jose Cuervo had been a long time supporter of the AVP Tour, prior to its demise after 23 seasons. In the wake of the AVP's bankruptcy, IMG and USA Volleyba...

Cisco's Connected Stadium Promises Better Wi-Fi For Sports Venues

Cisco may have scaled back its consumer business earlier this year, but that doesn't mean it's content to sit on the sidelines at sports and entertainment venues. Today, Cisco announced Connected Stadium Wi-Fi, which it says is the industry's first Wi-Fi solution specifically designed for large high-density environments such as stadiums and arenas. The new product aims to help sports and enter...

ISC Says Partnership Revenue Pacing Ahead of Last Year

While Nascar has recently suffered the loss of some major sponsors, track operator ISC says it has fulfilled 94% of its partnership revenue target for the year as compared to 91% at this time last year. Total revenues for the second quarter were $138.8 million, compared to revenues of $142.2 million in the prior-year period. Operating income increased to $24.1 million during the period compared...

Johnson and Johnson Becomes 2014 World Cup Partner

Johnson & Johnson has signed on as the Official Healthcare Sponsor of the 2014 FIFA World Cup in Brazil. The deal was announced earlier today, in what FIFA officials say signals the completion of FIFA's global sponsorship sales effort for the event. Johnson & Johnson will have exclusive rights to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical sectors. The ...

Bayer Advanced Aspirin Named MLB's 'Official Pain Reliever'

Major League Baseball and Bayer HealthCare today announced that not only is the company's One A Day staying on board as the 'Official Multivitamin of Major League Baseball,' but Bayer Advanced Aspirin is being added to the deal as the 'Official Pain Reliever of Major League Baseball.' Terms of the deal were not released. One A Day has been an MLB official partner since 2008. While Bayer pl...

Bike Brand Launches Sponsorship Program For 'Real Riders'

As the Tour de France steps into high gear, one bike company has passed up professional cycling in favor of sponsoring 30 everyday Joe's. Giant's Real Rider program will sponsor everyday people that sign-up at their website, rewarding the winners with free gear, photo shoots and inclusion in the company's ads. "At Giant, we’ve always been proud to sponsor the world’s best riders. They’re a ...