Chiquita Finds Distribution Channel, Educational Opp in New Disney Alliance

As part of a new strategic alliance announced on Friday, Chiquita and Fresh Express products will be featured at a number of retail points, attractions and events throughout Walt Disney World and the Disney Cruise Line. The alliance will give Chiquita and Fresh Express products brand exclusivity within their sponsorship categories at Disney properties. "We are pleased to work with Disney to o...

Texas Roadhouse Sponsors College Football Award

Louisville-based Texas Roadhouse has signed on as presenting sponsor of the Paul Hornung Award, given annually to the most versatile player in major college football. The award, which in its inaugural year was given to Owen Marecic of Stanford, will in its second year be powered by fan voting on Facebook. Texas Roadhouse will promote the award, and voting of it, to its customer base at more ...

Dick's Sporting Goods Looks To Combat Concussions With Latest Sponsorship

With sports concussions drawing more attention in recent years, Dick's Sporting Goods latest sponsorship is aiming to raise awareness and prevent them in youth sports. According to the Journal of the American Academy of Pediatrics, up to 3.8 million recreation- and sports-related concussions occur in the United States every year. Though Dick's sponsorship of PACE, which stands for Protecting At...

IOC Hit With Biggest Cyber Attack In History, Expert Says

Update (8/4): Insidethegames.biz reports that the British Olympic Association widely feared a cyber attack in the run-up to the Beijing Games, so much so in fact that "in early 2008 they held a special one-day conference organised by worldwide Olympic sponsor Atos Origin where top-level security consultants advised them how to make their systems safe." Meanwhile, Patrick Adiba, the chief execut...

Luxury Auto Scores Primetime Emmy Partnership

Audi of America has been named the official automotive partner of the Academy of Television Arts & Sciences startig with the 63rd Primetime Emmy Awards, scheduled for Sunday, September 18 at the Nokia Theater in Los Angeles. Terms of the multi-year partnership were not released. Audi will participate in select Television Academy events celebrating this year's Primetime Emmy Award nominees...

Delta Adds Whitney Museum To Growing Portfolio of NY Partnerships

Delta Air Lines and the Whitney Museum of American Art today announced a new sponsorship which will make Delta the official and exclusive airline of the Whitney Museum in New York City. It's the latest addition – and first in the arts category – to Delta's extensive sponsorship portfolio in New York, which includes Madison Square Garden, the New York Yankees and the New York Mets. As part of ...

Soccer Team Takes Jersey Sponsorship In Stock

English football club, Sheffield United F.C., has signed a three year jersey sponsorship with green tech company, Nexis Holdings, but no actual cash will change hands. In return for the sponsorship, which will put Nexis branding on the back of United's home shirts, the team will receive "a significant amount" of equity shares in Nexis Holdings PLC. According to a statement released by the tea...

Rihanna Campaign Boosts Beiersdorf's Nivea Brand

German personal care conglomerate, Beiersdorf, credited its Nivea consumer marketing campaign for driving strong sales growth in the second quarter. The consumer business segment increased organic sales by 1.3% in the first six months of 2011, helping boost the company's overall sales by 1.9% “The campaign to position NIVEA for the future and mark the brand’s 100th anniversary generated positi...

Hawaiian Airlines Grabs Naming Rights To Aloha Stadium Field

The next NFL Pro Bowl will be played on a new field, thanks to a sponsorship from Hawaiian Airlines. The carrier signed a multi-year deal today with Aloha Sports Properties, which will rename the field to Hawaiian Airlines Field at Aloha Stadium. In exchange, the airline will provide funding for future field upgrades and for University of Hawaii Athletics travel expenses. “Having a high-qua...

Birmingham City Ditches Match-by-Match Sponsorship Scheme

Only a week after announcing it would give brands the opportunity to test the water into shirt sponsorship by offering placement on a match-by-match basis, it seems Birmingham City F.C. has found a company willing to jump in head first. The team says it has now cut a one year deal with foreign exchange and money transfer company, RationalFX, after initially pitching the company on a match-by-ma...