The PGA of America Now Has An Official Hospital

The PGA of America announced today that Hospital for Special Surgery (HSS) has been named the Official Hospital of The PGA of America. HSS will partner with The PGA on future health and wellness initiatives, including sponsorship of the Let's Move On Course! program at the 93rd PGA Championship in Atlanta this weekend. Terms of the deal were not released. With this partnership, HSS will becom...

Conference Pays Off For General Sports

Often agencies get so caught up in helping their clients build their brand, they fall short of adequately marketing their own. Not the case with General Sports, according to the August issue of Forbes. When General Sports' founder Andy Appleby is not helping clients make the most of their events, he's planning his own. Since 2001 he's organized a gathering of 150 leading sports executives in Co...

Sports Authority Looks To Replace Invesco at Mile High in $150 M Deal

Sports Authority has made a bid to replace Invesco as naming rights partner at Denver's Mile High Stadium. The Denver Post reports that while Invesco, whose $6 million a year deal runs through 2020, was not looking to exit the deal early, it was willing to part ways with the team in advance of 2020 due to a shift in business strategy. Sports Authority's deal, if approved by the city next Tuesda...

Jones Soda's Cost For Terminating Nets Deal: $350K

Earlier this week, we wrote about the curious end to the Nets-Jones Soda deal and mentioned it may have been about more than Brooklyn being a Coke town. In fact, Jones had been heavily pairing back expenses and realigning resources in recent quarters - including ending their other major sports deal with the Seattle Seahawks last Summer. As it turns out, exiting the Nets deal cost the Seattle-be...

Carlsberg Wants to be 'THE Beer Brand of Football'

Danish brewer, Carlsberg, will be the Official Beer Partner of the Arsenal Football Club for the next three seasons. Carlsberg will have exclusive marketing rights on a global basis, enabling the brewer to promote the sponsorship across the world, in support of its self-proclaimed goal to be the fastest growing global beer company. Akey area of Carlsberg’s focus will be on engaging with Arsen...

London 2012 Lands 42nd Domestic Sponsor

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that Heathrow Airport will be an an official supplier to the London 2012 Olympic Games in a Tier 3 sponsorship deal. Nearly 80% of the Games' traffic will originate from Heathrow so the competition for this designation must have been pretty fierce. Why would an airport, which is expected to see its ...

Mizzou Gets Practice Jersey Sponsorship For Seven Sports

While practice jersey patches have also become the norm in professional sports, the University of MIssouri has brokered a deal to expand the idea to seven team sports ranging from media-heavy sports like Football to less visible ones like softball. Mizzou Athletics, along with its rights partner, Learfield, announced the launch of an integrated, expanded corporate partnership with the Missouri ...

Google Snaps Up NFL's Telecom Hardware Sponsor in $12.5 Billion Acquisition

Motorola, the NFL's exclusive telecommunications hardware sponsor, has been purchased by Google in a $12.5 billion deal announced this morning. Motorola, which has increasingly struggled to compete with new smartphones, like the iPhone, in recent years is in the fifth and final year of what is believed to be a $250M sponsorship with the NFL. The deal has made Motorola headsets a staple on NFL s...

Harley Davidson Renews UFC Sponsorship

The Ultimate Fighting Championship has reached a multi-year sponsorship renewal agreement with Harley-Davidson, which first became a sponsor of the UFC in 2008. The motorcycle brand will continue to be featured across multiple platforms including Pay-Per-View and television broadcasts, online, and in the UFC Octagon, while extending the partnership with a new activation element called Hometown ...

New Biz: Two New Cities Consider Sponsorship RFP's

Update: One of our readers pointed out this poll, which with nearly 1,000 votes gives an idea of the public's appetite for private sponsorship of public facilities. Seems Calgarians are either strongly in favor or strongly opposed, without much apathy in between. 42% say it's a great idea, while 28% are against. Like moths to a flame, city councils throughout the country are turning to sponsor...