Film Generates Renewed Sponsor Interest In Soap Box Derby

As the All-American Soap Box Derby gears up for its 74th running, there's a renewed interest in the event thanks to the efforts of film director, Corbin Bersen. After reading a 2009 story in USA Today about the dire sponsorship straits the Akron-based All American Soap Box Derby was in, Bernsen decided he could do something to save the historic racing league – and keep it in Akron. He penned a...

Pocono Finds Title Sponsor in Good Sam

Good Sam, the world’s largest RV owners community, and Pocono International Raceway, announced the sponsorship of the NASCAR Sprint Cup Series and NASCAR Camping World Series races at Pocono Raceway on August 6-7 , 2011. The Sprint Cup Series event will be titled the Good Sam RV Insurance 500 and the Camping World Truck Series event will be titled the Good Sam RV Emergency Road Service 125. ...

Check Out How This Appliance Maker Created Their Own Sponsorship Opp

Many museum sponsors struggle with how to showcase their product in a tasteful way, while creating a memorable experience for their intended audience. Electrolux's latest attempt, while sure to raise a few eyebrows from purists, takes that pursuit to a whole new level. Take an aerial tour of its latest experiential endeavor. You won't miss the Electrolux branding. The goal was to create...

UBS Shifts Sponsorship Strategy Away From Golf

UBS will not be renewing its multi-million dollar title sponsorship of the Hong Kong Open following the conclusion of this year’s event in December. The move is said to be part of a strategic shift in how the bank spends its sponsorship money. “As part of a strategic shift in its sponsorship strategy away from golf, UBS has decided not to extend its title sponsorship beyond 2011," Kathy Shih...

Murdoch Papers May Lose Official Sponsorship of Team 2012

In the wake of the phone hacking scandal, Rupert Murdoch's newspapers may lose their designation as "Official Newspaper of Team 2012." Team 2012, with its presenting partner Visa Europe, said in a statement that "as a result of the closure of News of the World the contract can no longer be fulfilled as originally envisaged." If the deal is revoked, it would take away rights that have been gran...

Stevia Brands Growing Sponsorship?

GLG Life Tech Corporation, a Canadian producer of stevia zero calorie food and beverage products, has signed a new deal that will make its the brand AN0C (short for All Natural 0 Calorie!), the exclusive tea drink sponsor of China's Olympic Swimming Team for two years. The sponsorship will be used to promote AN0C's ready-to-drink tea series as the exclusive tea drink of the team through the Lon...

AmEx to Sponsor Restoration of Cultural Landmark

We're hearing more and more about sponsored restorations. Look no further than the canals of Venice and Rome's Colosseum. American Express is now taking this trend to the Middle East. American Express Middle East will provide funding for the renovation of the Bab Al Bahrain (Gateway of Bahrain) landmark it was announced over the weekend. "Supporting the communities where we live and work is ...

Australian Brand Hires Lobbying Firm in $27 M Bid for White House Sponsorship

In a new take on the term "cleaning up the white house," Australian stain removal brand, Vanish NapiSan, has started a campaign to get exclusive naming rights to the White House for a fee of $27 million over 5 years. "With the huge deficit that the US economy is faced with, and with the Australian economy buoyant, the company believes the money can help provide some relief," the company say...

Six Flags Sponsorship Revenue Off 17% in First Six Months

Admissions and in-park revenue helped offset a decline in sponsorship over the first six months of the year, leading to overall revenue growth at the company of 6 percent to $400 million and growth in adjusted EBITDA by 86 percent to $65 million. Revenue growth in the first six months of 2011, which was driven by an $18 million or 9 percent increase in admissions revenue and a $7 million or 5 p...

Best Activation Idea Ever?

If this comes to pass, don't even bother applying for Best Activation at the 2016 Arabian Sponsorship Awards. According to Reuters, Qatar, which just landed the 2022 World Cup, may be vying to host the 2016 Tour de --France? The Emir of Qatar, according to the report, wants to pick up and move the start of the race to the tiny Middle East country. Qatar Airways, which just became a Tour de Fran...