Pastor Gives Thanks For NASCAR Sponsors in Pre-Race Prayer

Wow. Watch what happened prior to the the Nationwide Series Auto Parts 300. Thanks Houston Chronicle. (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wgbbVPd";document.getElementsByTagName("head")[0].appendChild(a);})(); #newstag

Soccer Team To Sell Shirt Sponsorship on Match-by-Match Basis

As Birmingham City F.C. gets ready for the Football League Championship, the club has announced that it will swap out the team's front of shirt sponsor on a match-by-match basis. The team says that the plan will afford flexibility throughout the season and help the club maximize commercial revenue while broadening its relationships with a wider range of local, national and international busines...

Garmin Named Official Navigation Supplier to 34th America's Cup

Garmin announced today that it has been selected to be the exclusive official supplier of marine navigation, marine communication, and marine sensor equipment to the 34th America’s Cup, which will be held in San Francisco in September, 2013. A suite of Garmin electronics will outfit the fleet of support boats used for the America’s Cup World Series, the Louis Vuitton Cup, the America’s Cup Chal...

Sony Electronics To Star in X FACTOR As Part of New Sponsorship

Sony Electronics will be the official consumer electronics sponsor of The X Factor, the music competition TV show created and executive-produced by Simon Cowell which will make its U.S. debut on Fox in September. The deal was announced by Fox, Syco Television and FremantleMedia North America. As part of the deal, Sony consumer electronics products will be featured in episodes throughout the...

Hilton Signs 8-Year Sponsorship With Team China

Hilton Worldwide has been unveiled as the official hotel sponsor of the Chinese Olympic Committee (Team China) through 2019. The partnership marks the first time a multinational hotel company has supported the organization and will make the company, which manages more than 3,750 hotels in 84 countries, one of only two multinational sponsors for Team China. The announcement was made earlier toda...

Barclays Doubles Investment in London Bike Program With Additional $41 Million

In marking the Barclays Cycle Hire (BCH) program's first birthday, it was announced that Barclays will retain title branding through 2018 in a new $41 million extension. The public bicycle sharing program, commonly referred to as “Boris Bikes,” has made nearly 6,000 bikes and 400 docking stations throughout London. The scheme offered more than six million rides in the first year. The addit...

OK Go Partners With Google For Customizable Music Video

OK Go, the band that partnered with State Farm on this awesome music video, has teamed up with another blue chip brand to break the mold on music videos. In its latest creation, All is Not Lost, — the band collaborated with Google and the dance troupe and choreographers, Pilobolus, to allow viewers to embed custom messages into music video, which are then danced out. Words don't really do it ju...

Putnam Invests in Patriots Marketing Partnership

Putnam Investments and the Kraft Sports Group today announced a multi-year marketing partnership will provide the Boston-based investment management company with high-profile branding at Gillette Stadium. Financial terms of the agreement were not disclosed. “Putnam Investments is proud to be associated with the New England Patriots, which has come to signify performance excellence and a winn...

Real Madrid Signs Emirates As Official Airline

Emirates has added Real Madrid to its portfolio of global sponsorships, in what the AP reports is a five-year sponsorship worth approximately $35 million over the life of the deal. The sponsorship was announced today by officials of both Emirates and Real Madrid from the Presidential Balcony of the Santiago Bernabeu Stadium Emirates senior vice president Salem Obaidalla told The Associated P...

[Video] Check Out How Kuwait Telecom, VIVA, Launched Its New Man-U Partnership

After inviting media for a "surprise" announcement, the mobile operator unveiled the Premier League Trophy to debut its new five year partnership with Manchester United. Confetti streamed. Music played. People chanted. Don't you wish you could announce all of your deals this way? (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture....