SmashBurger Green Jersey To Symbolize Power and Speed at Pro Cycling Challenge

Denver-based, SmashBurger, which says it is the nation’s fastest growing “better burger” QSR concept, will be a sponsor of the inaugural USA Pro Cycling Challenge taking place August 22nd through 28th in Colorado. The premier racing event will take place over seven consecutive days and showcase 128 of the world’s top cyclists racing across a 518-mile course in the Colorado Rockies. The burger c...

As U.S. Footprint Expands, Fiat Turns To Event Marketing

The Fiat brand debuted their commercial “Drive-in” at the crossroads of the world last weekend, turning Times Square into a Drive-in to support the theme of their latest ad campaign. While the event got a lot of press, it turns out that this is just the start of a wider event marketing strategy for the Chrysler-owned auto brand. The event marketing campaign is being used to support new Fiat s...

Diageo's Latest Play: Shipwreck Sponsorship

A team of leading U.S. archaeologists say they have discovered the wreckage of a ship that they believe to be part of Captain Morgan's lost fleet at the mouth of the Chagres River in Panama. As if that wasn't exciting enough, the expedition was made possible by an opportunistic sponsorship from Captain Morgan's Rum, and parent company Diageo, who put up a substantial amount to support the searc...

Budweiser To Stream FA Cup on Facebook

It didn't take long for the FA Cup's new title sponsors to make a splash with their sponsorship. For the first time in history, an FA Cup match will be streamed live on Facebook. The opening game of the FA Cup, between Ascot United and Wembley FC will be shown live on Budweiser's Facebook page. "As a long-standing supporter of football globally, Budweiser is committed to brining the world`s m...

A&F To Pay 'The Situation' To STOP Wearing Its Clothes

This is a new one. Abercrombie and Fitch has issued a press release that says it has offered a substantial amount of money to castmates of the Jersey Shore. Nothing new there. The catch? The Situation, Snooki et al, must cease wearing A&F. The Ohio-based fashion retailer known for skimpy models is concerned that the Jersey Shore's "association with [the A&F] brand could cause significan...

Carlsberg Retracts Elephant Polo Sponsorship

PETA, which is no stranger to sponsorship protests has won yet another victory, this time getting Danish beermaker Carlsberg to pull out of its title sponsorship of a major elephant polo match, which was scheduled for this Saturday in Jaipur, India. The company's Carlsberg Elephant brand had planned to title sponsor the match. PETA had pointed out that captive elephants are routinely trained...

BillMyParents Partners with P&G for Multi-Million Dollar Marketing Campaign

We understand why a company like BillMyParents.com may resonate with teens, but how do they get the message out to parents? The teen prepaid debit card company is turning to one of the world's best 'mom marketers,' launching a major word-of-mouth marketing campaign with Tremor, the Procter & Gamble-owned marketing firm. Over the second half of the year, the brand says it will spend millio...

Ferrari Extends Last Remaining Cigarette Sponsorship in Formula One

Formula One's Ferrari team has extended its collaboration agreement with Philip Morris through the end of 2015. The deal, which at the time of its signing was rumored to be for approximately $100 million per year, is the last remaining cigarette sponsorship in Formula One racing. Faced with stricter advertising regulations, Ferrari removed the Marlboro logo in 2008 and the infamous barcode in 2...

GE Gets Into Formula One With Team Lotus Sponsorship

Now that it's retained its team name, Team Lotus, and Team Principal Tony Fernandez, have moved onto securing some heavyweight partners. Today, Fernandez, who has worked with GE in his other gig as Air Asia CEO, announced that GE will be a major sponsor of the F1 team. The sponsorship comes amid separate negotiations between Fernandez and GE Aviation for Air Asia's latest aircraft engine order....

Bud Light Activates UFC With Octagon Girl Ad

#activationstag