Final Tally: AA Gets $64 M in Media Exposure From NBA Finals

Prior to the NBA Finals, it looked like American Airlines, with naming rights deals in place at both host arenas, would be the big winner. So how did they come out? According to sponsorship evaluation firm, Front Row Analytics, American Airlines reaped the equivalent of more than $60 million in purchased ad time during the NBA Finals. Here's how the firm broke down AA's take from the six game s...

Budweiser Fills FA's Cup

One day after announcing its official beer sponsorship with Carlsberg, the Football Association has made rival beer-maker, Budweiser, the title sponsor of The FA Cup. Under terms of the three year deal, Budweiser will replace German energy services provider, E.ON, as the Lead Partner of what will now officially be known as The FA Cup with Budweiser. The deal is believed to be worth around $13 ...

Meet MoveThatBlock.com

From time to time, new sponsors come out of nowhere and onto our radar. Sometimes those include SpongeTech, other times they include great new partners that are sponsoring because of a variety of shifting and growing business objectives that many of our members may not know about. In these sponsor profiles, we'll take a deeper look into the emerging, often over-looked brands that are are making...

RBC Named Title Sponsor of The Heritage, Boeing Presenting

After a long search to fill Verizon's title sponsorship, RBC today filled the roll. The Heritage Classic Foundation announced it will become title sponsor of the RBC Heritage in Hilton Head for a five-year term running through 2016. It was also announced that Boeing will be the event's presenting sponsor through the same year. "RBC is very committed to building our brand and serving our gro...

CEO's Should Not Be Ego Buying Sports Sponsorship

Great interview between Forbes' Mike Ozanian and regular SponsorPitch contributor and sponsorship expert, Lou Imbriano. Lou says sponsorship gets a bad wrap because so many companies are doing it poorly. His no non-sense advice: leave sponsorship to the CMO. Hat tip: mujtaba2k8 (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?si...

Rolex Named Official Timekeeper of the WTA Championships

The WTA and Rolex have signed a six-year agreement which makes the watch company the official timekeeper for the TEB-BNP Paribas WTA Championships. Rolex will receive global exposure across all WTA marketing platforms, including broadcast, digital and on-court branding. "Rolex is a world class global partner of professional tennis, and will make a terrific addition to our year-end finale in I...

Shoe Brand Looks To Take Sports Sponsorship Global

Sperry Top-Sider, long associated by logo to the sport of sailing, is expanding its sports marketing and sponsorship strategy to take the brand global. The brand is in the process of evaluating sponsorship opportunities with international athletes, teams and world-class sailing events to support its expansion of the Sperry Top-Sider performance and lifestyle brand to new global markets. The fir...

Making 360° Video More Accessible

You've probably seen the skycam at some major sporting events you've attended. Until now live 360° interactive video has traditionally been the domain of TV networks and film studios with hefty production budgets. A new company founded by Marc Groothelm and Rafaël Redczus from the Netherlands, seeks to open up a seemingly similar technology to a wider array of uses including advertising agencie...

Microsoft Named Official Software Supplier of Sochi 2014

Microsoft has been chosen as the official operating system supplier to the Sochi 2014 Winter Olympics. The deal was announced on Thursday by President and chief executive of Sochi 2014, Dmitry Chernyshenko, and Nikolai Pryanishnikov of Microsoft Russia. “The agreement with Microsoft is very important because the company has specific experience of having co-operated with the organising committ...

Wimbledon Adds Three New Partners For 2011

True to its aim of "not commercialising the Grounds overtly," Wimbledon has maintained a short list of long term corporate relationships over the years stretching all the way back to Slazenger's partnership, secured in 1902. Which isn't to say other brands aren't trying to make it on the grounds, but this year three new brands legitimately earned their place among the ranks of Wimbledon's Offic...