Chevy Stars in EA's New Madden Demo

Electronic Arts today announced a collaboration with Chevrolet to feature the 2011 Chevy Cruze in the demo of Madden NFL 12, inviting gamers to experience a playable preview of the game. The Madden NFL 12 demo launched today on Microsoft's Xbox LIVE and Sony's PlayStation Network. The Chevy Cruze brand integration is powered by EA Signal. EA Signal builds upon the traditional game demo, add...

An Easier Way To Share The Stuff You Find Interesting on SponsorPitch

You'll probably notice the new little blue bar at the top of the screen. We've added that to make it easier for you to share the articles, searches, and profiles you find interesting and useful with others. So say you find a property search for New York relevant to some of your colleagues looking for opportunities in New York. You can simply click the green button in the top left corner and cho...

Is this MA's First High School Naming Rights Deal?

Seems hard to believe, but the Gloucester Times is reporting that a new proposal to sell naming rights to the local high school's football field, which held its first game in 1933, "would apparently be the first in Massachusetts or perhaps New England that would bear a corporate name." The proceeds from the sponsorship will be used to offset the $3.5 million needed in stadium repairs (that's $5...

Solar Company Makes A Play For U.S. Market Share With New Soccer Deal

Not satisfied with being a sponsor of the FIFA World Cup and FC Bayern Munich, Yingli Green Energy is extending its soccer sponsorship to the States. Today it announced a multi-year agreement with U.S. Soccer that establishes Yingli Green Energy as the first Official Renewable Energy Partner of U.S. Soccer and the U.S. Men's, Women's, and Youth National Teams through the end of 2014. The partne...

The PGA of America Now Has An Official Hospital

The PGA of America announced today that Hospital for Special Surgery (HSS) has been named the Official Hospital of The PGA of America. HSS will partner with The PGA on future health and wellness initiatives, including sponsorship of the Let's Move On Course! program at the 93rd PGA Championship in Atlanta this weekend. Terms of the deal were not released. With this partnership, HSS will bec...

Conference Pays Off For General Sports

Often agencies get so caught up in helping their clients build their brand, they fall short of adequately marketing their own. Not the case with General Sports, according to the August issue of Forbes. When General Sports' founder Andy Appleby is not helping clients make the most of their events, he's planning his own. Since 2001 he's organized a gathering of 150 leading sports executives in Co...

Sports Authority Looks To Replace Invesco at Mile High in $150 M Deal

Sports Authority has made a bid to replace Invesco as naming rights partner at Denver's Mile High Stadium. The Denver Post reports that while Invesco, whose $6 million a year deal runs through 2020, was not looking to exit the deal early, it was willing to part ways with the team in advance of 2020 due to a shift in business strategy. Sports Authority's deal, if approved by the city next Tuesda...

Jones Soda's Cost For Terminating Nets Deal: $350K

Earlier this week, we wrote about the curious end to the Nets-Jones Soda deal and mentioned it may have been about more than Brooklyn being a Coke town. In fact, Jones had been heavily pairing back expenses and realigning resources in recent quarters - including ending their other major sports deal with the Seattle Seahawks last Summer. As it turns out, exiting the Nets deal cost the Seattle-be...

Carlsberg Wants to be 'THE Beer Brand of Football'

Danish brewer, Carlsberg, will be the Official Beer Partner of the Arsenal Football Club for the next three seasons. Carlsberg will have exclusive marketing rights on a global basis, enabling the brewer to promote the sponsorship across the world, in support of its self-proclaimed goal to be the fastest growing global beer company. Akey area of Carlsberg’s focus will be on engaging with Ars...

London 2012 Lands 42nd Domestic Sponsor

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that Heathrow Airport will be an an official supplier to the London 2012 Olympic Games in a Tier 3 sponsorship deal. Nearly 80% of the Games' traffic will originate from Heathrow so the competition for this designation must have been pretty fierce. Why would an airport, which is expected to see it...