Cowboys & Aliens Go Racing

JD Motorsports recently unveiled an innovative partnership with the upcoming action-thriller film Cowboys & Aliens that is generating a notable amount of buzz in the NASCAR space. The partnership marks the first time that a film will serve as the primary sponsorship of a car for multiple races during the weeks leading up to July 29th, the date the movie is released in theatres. JD Motorspo...

Trade Unions Ready To Ambush World Cup Sponsorship

We're used to seeing sponsors ambushed by competitors around major soccer events, but what about trade unions? As DHL is gearing up to activate its FIFA Women's World Cup sponsorship, two trade unions are launching World Cup-themed campaigns of their own in an attempt to inspire change within the company. The efforts, led by UNI global union and the ITF (International Transport Workers’ Federat...

WTA Sponsorship Revenue Has Risen 60% in Past Year

Stacey Allaster, chairman and chief executive officer of the WTA Tour, in an interview with Bloomberg, says the WTA's sponsorship revenue has jumped 60% in the past year. Since Allaster took over less than two years ago, the WTA has closed $75 million in sponsorship contracts, Allaster revealed in the interview. "Sony Ericsson gave us a great foundation to really springboard and attract new p...

Report: MetLife in Advanced Talks For Meadowlands Naming Rights

Since opening last Fall, New Meadowlands stadium as retained its temp name, but according to Terry Lefton of Sports Business Daily that may about to change. Lefton says MetLife is in advanced talks to acquire naming rights for between $17 million and $18 million a year, a premium of about $10 million to its current deal. MetLife is already a cornerstone partner (with Bud Light, Pepsi and Verizo...

Banned Basketball Shoe Gets in the Game with New Sponsorship Deal

Despite being famously banned by the NBA last Fall for providing 'undue competitive advantage,' Athletic Propulsion Labs through a new sponsorship deal, says they've found a way to showcase their new spring-based shoe products at NBA and college basketball games. The LA-based company has sponsored Team Flight Brothers, which will showcase their products during halftime dunk exhibitions. Wherea...

Branded Snack Boxes Take Flight With U.S. Airways

As more airlines charge for everything from bags to beverages, one Florida company is looking to give away a free lunch. The company, Air Advertainment, offers free branded snack boxes, and US Airways Shuttle service just signed a deal with the service for its shuttle routes between Boston, New York and Washington D.C., with an option on additional routes. Could advertising-based airline food ...

Momentum Launches Content Studio

Momentum Worldwide has officially launched Momentum Entertainment Group, the agency's attempt at leveraging its marketing expertise into closer relationships with Hollywood's creative community. Momentum Entertainment Group, will have offices in Hollywood, New Orleans and New York. The IPG agency, which counts American Express and Coca-Cola as clients, says it will look to "connect talent, br...

Crown Royal to End Roush Relationship, Exit Official Nascar Deal

Crown will shift its brand strategy with regard to Nascar, announcing today that it has decided to end its team deal with Roush Fenway, as well as its official sponsorship of Nascar, in order to consolidate its activation efforts around the Your Name 400 in Richmond, which annually passes on the naming rights to military servicemen and women. Here's the announcement that just landed in our inbo...

GE Renews Olympics Sponsorship Through 2020

The International Olympic Committee (IOC) today announced that GE has elected to continue its TOP Partnership through to 2020. The deal, which comes only weeks after NBC secured the TV rights through 2020, will allow GE to retain exclusive rights to a wide range of different categories including: Energy Generation Systems, Energy Distribution Systems, Healthcare: Diagnostic Imaging, Monitoring ...

NASCAR Gets Into Social Games, Takes Sprint With It

Properties looking to provide added value to partners are increasingly turning to social games. Coming on the heels of several big sponsorship announcements from social games behemoth, Zynga, NASCAR has crafted out a co-branded social experience within the popular Facebook game, Car Town, created by Cie Games. The NASCAR Pro Championship presented by Sprint, which it says is the first-ever NASC...