And The Winner Is.. Sprint's New Tablet?

In another sign that the tablet wars are intensifying, Sprint has secured a new deal that will allow its tablet to take center stage at the BET Awards. The new HTC EVO View 4G from Sprint will replace traditional envelopes in revealing each of the winner announcements. The sponsorship is intended to support the product's launch, exclusively in Sprint stores starting this Friday. Ford has been...

Report: Rutgers Stadium Lands Naming Rights Deal

Rutgers has secured a naming rights partner for Rutgers Stadium in the form of New Jersey-based IT solutions and services provider, High Point Solutions. The deal, which NJ.com is reporting will be announced in a press conference tomorrow, is valued at between $1 and $2 million dollars per year. If true, this is a big jump for High Point Solutions, which recently signed a $200,000 per year d...

New Soccer Sponsor Wants To Change The Way You Search

In case there was any doubt that augmented reality is coming to a stadium near you, meet the Tottenham Hotspur's new jersey sponsor, Aurasma. The Barclay's Premier League team has secured a major deal with the AR technology platform which creates all kinds of new content possibilities for fans of the team. Available on smartphones, Aurasma attempts to meld the physical and virtual worlds toget...

Information Sharing and its Impact on How We Form New Ideas

I’m reading a book called “Where Good Ideas Come From.” This weekend I watched the YouTube video celebrating 100 years of IBM (not to be confused with IBM’s 100th birthday because it’s older than that). That video led me to watch another one explaining the history of the Internet. The common thread through each of these experiences is a theme: one idea or piece of information leads to creat...

Gillette Kicks Off Wimbledon With World's Biggest Shave

Not sure if this tops trying to shave Jeter on the side of a SoHo building, but to kick off Wimbledon, Gillette created and then shaved a giant image of tennis star (and endorser) Roger Federer into a London field. Worth a look below. Via Will Exline (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wgbbVPd";document.getEl...

Yahoo! Sponsors Sundance Shorts

Sundance Film Festival has signed a deal with entertainment portal, Yahoo!, which will expose the Festival's short films to millions of Yahoo! users. As part of the deal, Yahoo! will be the Official Sponsor of the Short Film Program at the 2012 Sundance Film Festival, which runs from January 19-29th. As a sponsor, Yahoo! will premiere a select number of short films from the Festival on the Y...

Cause Sponsorship: Top 3 Reasons Why You Aren't Selling

I am often asked to provide consultancy to charities on how they can make their sponsorship propositions more attractive to brands. The charities are often well known and have great causes – with well-planned and well-attended events. Understandably, it’s difficult to understand why more brands aren’t getting involved. After experience and investigation with a number of our charity clients,...

Shark Tank Meets Sponsorship Sales

For many, pitching is hard enough on your own. Now imagine doing it in front of an entire conference. At the Western Sponsorship Congress in October in Calgary, five properties will be selected to pitch their ideas for five minutes each to Canadian brand decision makers at ScotiaBank, Xerox Canada, EnMax, Alberta Motor Association and The Keg. The program is being called The 5 Minute Pitch. T...

Banana Republic To Launch Mad Men-Inspired Clothing Line

Banana Republic will launch a new Mad Men-inspired clothing line in August as part of an extended marketing collaboration with AMC. The collection is designed by Banana Republic in collaboration with “Mad Men” Costume Designer Janie Bryant and will be carried in Banana Republic’s North American stores and online. As the show's following has grown, the marketing alliance has been a homerun for ...

Finally... NFL Players Inc Fills The Coconut Water Category

"The NFL season may be on hold, but training for the professional football players hasn't stopped," the press release reads for the NFL Players Association latest sponsor. Zico Pure Premium Coconut Water is the new official coconut water of professional football players. As part of the deal, the brand is offering every NFL player complimentary Zico to help them stay hydrated and perform at the...