Soccer Team Takes Jersey Sponsorship In Stock

English football club, Sheffield United F.C., has signed a three year jersey sponsorship with green tech company, Nexis Holdings, but no actual cash will change hands. In return for the sponsorship, which will put Nexis branding on the back of United's home shirts, the team will receive "a significant amount" of equity shares in Nexis Holdings PLC. According to a statement released by the t...

Rihanna Campaign Boosts Beiersdorf's Nivea Brand

German personal care conglomerate, Beiersdorf, credited its Nivea consumer marketing campaign for driving strong sales growth in the second quarter. The consumer business segment increased organic sales by 1.3% in the first six months of 2011, helping boost the company's overall sales by 1.9% “The campaign to position NIVEA for the future and mark the brand’s 100th anniversary generated posi...

Hawaiian Airlines Grabs Naming Rights To Aloha Stadium Field

The next NFL Pro Bowl will be played on a new field, thanks to a sponsorship from Hawaiian Airlines. The carrier signed a multi-year deal today with Aloha Sports Properties, which will rename the field to Hawaiian Airlines Field at Aloha Stadium. In exchange, the airline will provide funding for future field upgrades and for University of Hawaii Athletics travel expenses. “Having a high-...

Birmingham City Ditches Match-by-Match Sponsorship Scheme

Only a week after announcing it would give brands the opportunity to test the water into shirt sponsorship by offering placement on a match-by-match basis, it seems Birmingham City F.C. has found a company willing to jump in head first. The team says it has now cut a one year deal with foreign exchange and money transfer company, RationalFX, after initially pitching the company on a match-by-ma...

117K New Jobs Created Last Month, Here's 5 Awesome Sponsorship Ones

117K new jobs were created in July according to the Labor Department this morning. Here's 5 that could take your sponsorship career to the next level. For more on these openings and many others, join SponsorPitch and check out our jobs section daily. Events & Experiential Marketing Manager at Audi of America The Events & Experiential Marketing Manager is responsible for showcasing the Au...

San Jose Solar Company Goes Overseas For Major Sponsorship Deal

SunPower's last sponsorship powered a snowmobile trek across Antarctica. The San Jose-based solar company, who's core technology was conceived by a Stanford University engineering class, has taken a more traditional approach to sponsorship this time around. The U.S. manufacturer of high-efficiency solar cells, solar panels and solar systems has signed a three-year contract with the German socce...

QR Codes On Beach Volleyball Bikini Bottoms. What's Next?

Having just dumped one of the world's most well-known football teams, Betfair seems to have found the place where immediate gratification meets quick response. The online gaming company, never one to shy away from a novel activation tactic, is aiming to get the attention of a heavy male demographic by placing QR codes on the bikini bottoms of British volleyball stars, Zara Dampney and Shauna Mu...

Jones Soda Out, Coke In at Barclays Center

Despite cutting a seven year deal with Jones Soda in 2007, Barclays Center has named Coca-Cola has the official carbonated soft drink provider of the Barclays Center of Brooklyn. The New York Post writes that fans pushed for the switch to Coke products after arena officials announced the original deal with Jones Soda, but the soda maker's recent financial difficulties and management shake-u...

Live Nation Sponsorship Revenue Up 24% in First Six Months of '11

Live entertainment giant, Live Nation, reported better than expected earnings, supported in part by better ticket sales and strong growth across its ecommerce and sponsorship operations. Net income in the second quarter came to $13.3 million, compared with a loss of $32.8 million the second quarter of last year, while revenue grew 23 percent in the second quarter to $1.56 billion. Meanwhile...

Clearly, Deion Sanders Hasn't Lost His Touch With Corporate America

Deion Sanders helped pioneer the modern idea of commercial endorsements back in the 90's. So it comes as no surprise that as part of his induction to the Hall of Fame last weekend, he thanked his corporate sponsor Under Armour in his Hall of Fame speech (to the dismay of some), wore a UA lapel and for his first official party as Hall of Famer, had not one, but six corporate sponsors: Grey Goose...