Mizzou Gets Practice Jersey Sponsorship For Seven Sports

While practice jersey patches have also become the norm in professional sports, the University of MIssouri has brokered a deal to expand the idea to seven team sports ranging from media-heavy sports like Football to less visible ones like softball. Mizzou Athletics, along with its rights partner, Learfield, announced the launch of an integrated, expanded corporate partnership with the Missouri ...

Google Snaps Up NFL's Telecom Hardware Sponsor in $12.5 Billion Acquisition

Motorola, the NFL's exclusive telecommunications hardware sponsor, has been purchased by Google in a $12.5 billion deal announced this morning. Motorola, which has increasingly struggled to compete with new smartphones, like the iPhone, in recent years is in the fifth and final year of what is believed to be a $250M sponsorship with the NFL. The deal has made Motorola headsets a staple on NFL s...

Harley Davidson Renews UFC Sponsorship

The Ultimate Fighting Championship has reached a multi-year sponsorship renewal agreement with Harley-Davidson, which first became a sponsor of the UFC in 2008. The motorcycle brand will continue to be featured across multiple platforms including Pay-Per-View and television broadcasts, online, and in the UFC Octagon, while extending the partnership with a new activation element called Hometown ...

New Biz: Two New Cities Consider Sponsorship RFP's

Update: One of our readers pointed out this poll, which with nearly 1,000 votes gives an idea of the public's appetite for private sponsorship of public facilities. Seems Calgarians are either strongly in favor or strongly opposed, without much apathy in between. 42% say it's a great idea, while 28% are against. Like moths to a flame, city councils throughout the country are turning to spons...

SmashBurger Green Jersey To Symbolize Power and Speed at Pro Cycling Challenge

Denver-based, SmashBurger, which says it is the nation’s fastest growing “better burger” QSR concept, will be a sponsor of the inaugural USA Pro Cycling Challenge taking place August 22nd through 28th in Colorado. The premier racing event will take place over seven consecutive days and showcase 128 of the world’s top cyclists racing across a 518-mile course in the Colorado Rockies. The burger c...

As U.S. Footprint Expands, Fiat Turns To Event Marketing

The Fiat brand debuted their commercial “Drive-in” at the crossroads of the world last weekend, turning Times Square into a Drive-in to support the theme of their latest ad campaign. While the event got a lot of press, it turns out that this is just the start of a wider event marketing strategy for the Chrysler-owned auto brand. The event marketing campaign is being used to support new Fiat...

Diageo's Latest Play: Shipwreck Sponsorship

A team of leading U.S. archaeologists say they have discovered the wreckage of a ship that they believe to be part of Captain Morgan's lost fleet at the mouth of the Chagres River in Panama. As if that wasn't exciting enough, the expedition was made possible by an opportunistic sponsorship from Captain Morgan's Rum, and parent company Diageo, who put up a substantial amount to support the searc...

Budweiser To Stream FA Cup on Facebook

It didn't take long for the FA Cup's new title sponsors to make a splash with their sponsorship. For the first time in history, an FA Cup match will be streamed live on Facebook. The opening game of the FA Cup, between Ascot United and Wembley FC will be shown live on Budweiser's Facebook page. "As a long-standing supporter of football globally, Budweiser is committed to brining the world`...

A&F To Pay 'The Situation' To STOP Wearing Its Clothes

This is a new one. Abercrombie and Fitch has issued a press release that says it has offered a substantial amount of money to castmates of the Jersey Shore. Nothing new there. The catch? The Situation, Snooki et al, must cease wearing A&F. The Ohio-based fashion retailer known for skimpy models is concerned that the Jersey Shore's "association with [the A&F] brand could cause significant damage...

Carlsberg Retracts Elephant Polo Sponsorship

PETA, which is no stranger to sponsorship protests has won yet another victory, this time getting Danish beermaker Carlsberg to pull out of its title sponsorship of a major elephant polo match, which was scheduled for this Saturday in Jaipur, India. The company's Carlsberg Elephant brand had planned to title sponsor the match. PETA had pointed out that captive elephants are routinely train...