BillMyParents Partners with P&G for Multi-Million Dollar Marketing Campaign

We understand why a company like BillMyParents.com may resonate with teens, but how do they get the message out to parents? The teen prepaid debit card company is turning to one of the world's best 'mom marketers,' launching a major word-of-mouth marketing campaign with Tremor, the Procter & Gamble-owned marketing firm. Over the second half of the year, the brand says it will spend millions t...

Ferrari Extends Last Remaining Cigarette Sponsorship in Formula One

Formula One's Ferrari team has extended its collaboration agreement with Philip Morris through the end of 2015. The deal, which at the time of its signing was rumored to be for approximately $100 million per year, is the last remaining cigarette sponsorship in Formula One racing. Faced with stricter advertising regulations, Ferrari removed the Marlboro logo in 2008 and the infamous barcode in 2...

GE Gets Into Formula One With Team Lotus Sponsorship

Now that it's retained its team name, Team Lotus, and Team Principal Tony Fernandez, have moved onto securing some heavyweight partners. Today, Fernandez, who has worked with GE in his other gig as Air Asia CEO, announced that GE will be a major sponsor of the F1 team. The sponsorship comes amid separate negotiations between Fernandez and GE Aviation for Air Asia's latest aircraft engine order....

Bud Light Activates UFC With Octagon Girl Ad

#activationstag

Final Tally: AA Gets $64 M in Media Exposure From NBA Finals

Prior to the NBA Finals, it looked like American Airlines, with naming rights deals in place at both host arenas, would be the big winner. So how did they come out? According to sponsorship evaluation firm, Front Row Analytics, American Airlines reaped the equivalent of more than $60 million in purchased ad time during the NBA Finals. Here's how the firm broke down AA's take from the six game s...

Budweiser Fills FA's Cup

One day after announcing its official beer sponsorship with Carlsberg, the Football Association has made rival beer-maker, Budweiser, the title sponsor of The FA Cup. Under terms of the three year deal, Budweiser will replace German energy services provider, E.ON, as the Lead Partner of what will now officially be known as The FA Cup with Budweiser. The deal is believed to be worth around $13 ...

Meet MoveThatBlock.com

From time to time, new sponsors come out of nowhere and onto our radar. Sometimes those include SpongeTech, other times they include great new partners that are sponsoring because of a variety of shifting and growing business objectives that many of our members may not know about. In these sponsor profiles, we'll take a deeper look into the emerging, often over-looked brands that are are making...

RBC Named Title Sponsor of The Heritage, Boeing Presenting

After a long search to fill Verizon's title sponsorship, RBC today filled the roll. The Heritage Classic Foundation announced it will become title sponsor of the RBC Heritage in Hilton Head for a five-year term running through 2016. It was also announced that Boeing will be the event's presenting sponsor through the same year. "RBC is very committed to building our brand and serving our...

CEO's Should Not Be Ego Buying Sports Sponsorship

Great interview between Forbes' Mike Ozanian and regular SponsorPitch contributor and sponsorship expert, Lou Imbriano. Lou says sponsorship gets a bad wrap because so many companies are doing it poorly. His no non-sense advice: leave sponsorship to the CMO. Hat tip: mujtaba2k8 (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/aptu...

Rolex Named Official Timekeeper of the WTA Championships

The WTA and Rolex have signed a six-year agreement which makes the watch company the official timekeeper for the TEB-BNP Paribas WTA Championships. Rolex will receive global exposure across all WTA marketing platforms, including broadcast, digital and on-court branding. "Rolex is a world class global partner of professional tennis, and will make a terrific addition to our year-end finale in...