Online Art Community Teams Up With Comic-Con

DeviantART, the world's largest online art community with 18 million registered members worldwide, and over 160 million pieces of original art available for public viewing is joining forces with one of the largest global sci-fi and comic conventions, Comic-Con, to be the official sponsor of Artists' Alley. This is the first time that Comic-Con has allowed a sponsorship of Artists' Alley, where ...

Jose Cuervo Named Title Sponsor of New Pro Volleyball Tour

IMG, USA Volleyball and Jose Cuervo today announced the launch of the Jose Cuervo Pro Beach Volleyball Series. The three-event series will be televised live on VERSUS, with the expectation that it will expand to up to seven events by 2012. Jose Cuervo had been a long time supporter of the AVP Tour, prior to its demise after 23 seasons. In the wake of the AVP's bankruptcy, IMG and USA Volleyba...

Cisco's Connected Stadium Promises Better Wi-Fi For Sports Venues

Cisco may have scaled back its consumer business earlier this year, but that doesn't mean it's content to sit on the sidelines at sports and entertainment venues. Today, Cisco announced Connected Stadium Wi-Fi, which it says is the industry's first Wi-Fi solution specifically designed for large high-density environments such as stadiums and arenas. The new product aims to help sports and enter...

ISC Says Partnership Revenue Pacing Ahead of Last Year

While Nascar has recently suffered the loss of some major sponsors, track operator ISC says it has fulfilled 94% of its partnership revenue target for the year as compared to 91% at this time last year. Total revenues for the second quarter were $138.8 million, compared to revenues of $142.2 million in the prior-year period. Operating income increased to $24.1 million during the period compared...

Johnson and Johnson Becomes 2014 World Cup Partner

Johnson & Johnson has signed on as the Official Healthcare Sponsor of the 2014 FIFA World Cup in Brazil. The deal was announced earlier today, in what FIFA officials say signals the completion of FIFA's global sponsorship sales effort for the event. Johnson & Johnson will have exclusive rights to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical sect...

Bayer Advanced Aspirin Named MLB's 'Official Pain Reliever'

Major League Baseball and Bayer HealthCare today announced that not only is the company's One A Day staying on board as the 'Official Multivitamin of Major League Baseball,' but Bayer Advanced Aspirin is being added to the deal as the 'Official Pain Reliever of Major League Baseball.' Terms of the deal were not released. One A Day has been an MLB official partner since 2008. While Bayer plan...

Bike Brand Launches Sponsorship Program For 'Real Riders'

As the Tour de France steps into high gear, one bike company has passed up professional cycling in favor of sponsoring 30 everyday Joe's. Giant's Real Rider program will sponsor everyday people that sign-up at their website, rewarding the winners with free gear, photo shoots and inclusion in the company's ads. "At Giant, we’ve always been proud to sponsor the world’s best riders. They’re a ta...

Etihad Takes Manchester City Partnership To Another Level

Manchester City Football Club and Etihad Airways today formally announced a groundbreaking 10-year naming rights agreement, which significantly expands their existing relationship. The deal, which Bloomberg reports could be worth as much as $480 million, will rename Manchester City's stadium to Etihad Stadium, . As part of the deal, Etihad has elected to extend its pre-existing shirt sponsorshi...

Visa Study Shows Spending Pop That 'Mega-Events' Generate

Olympics and FIFA sponsor, Visa, has released a new report that aims to show the effects of mega-sporting events and the impact they have on tourism spending in host countries. For each of the three events analyzed, Visa revealed payment card expenditure growth percentages during the event compared to the year prior: 82 percent for the 2010 FIFA World Cup South Africa 93 percent for the Van...

Marvel Super Heroes Suit Up For Cowboys

Marvel Entertainment's attempt to blend super heroes with sports has made its way to Big D. Last week, Marvel Entertainment launched a new co-branding collaboration with the Dallas Cowboys, following up on similar deals it has recently made with the Los Angeles Lakers, New York Knicks and Boston Celtics. Fans will now be able to purchase co-branded merchandise featuring Captain America, Spider-...