Gucci Partners With Recording Academy For Grammy Watch & Jewelry Collection

Gucci Timepieces & Jewelry have agreed to an exclusive three year partnership with the The Recording Academy, known for its role as producer of the GRAMMY Awards. As part of the deal, Gucci will launch a special edition GRAMMY watch and jewelry collection, designed by Gucci Creative Director Frida Giannini. According to a release, the collection, inspired by the passion that music evokes, ...

Russian Diamond Producer Looking to Borrow Its Way to $100M Sponsorship?

One of every ten dollars Alrosa is hoping to borrow from investors this month has been provisionally set aside to advertise Alrosa at the next three Olympic Games – London, Sochi, and Rio de Janeiro. This is the largest purse of Russian philanthropy, advertising, or giveaway ever publicly offered to western bond buyers to approve, and to fill. Read More >> photo credit

3-D Comes to CBS Only with Sponsors

CBS Sports is seeking sponsors in order to move ahead with 3-D broadcasts of sporting events. An executive at CBS says the network is not willing to gamble on expensive 3-D programming without a committed sponsor to pick up the costs. CBS already aired one 3-D broadcast, of the U.S. Open over the summer, sponsored by Panasonic, according to MediaPost. To drum up internal interest in the techno...

GM Asks Properties: What Can You Do For Detroit?

Chrissie Thompson of the Detroit Free Press recently profiled how GM's top marketers, Joel Ewanick and Mark Reuss, have have used the company's "it's the right thing to do" pitch to motivate new employees and business partners to get serious about reviving GM's hometown of Detroit. Reuss used the same pitch to recruit Ewanick away from Nissan, telling him "Dude, you have to do this," said Reus...

Seattle Bank Leverages Players to Create Ultimate Fan Debit Cards

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Seattle Bank has teamed up with the Seattle Seahawks to offer fans a chance to receive the "Ultimate Fan Debit Card". The regional bank is leveraging player appearances through their partnership with the Seahawks organiz...

IOC Probing Possible Conflict of Interest Caused by Sponsorships

The International Olympic Committee has launched an investigation into two South Korean sponsorship deals and whether they present a conflict of interest for Pyeongchang's 2018 Winter Games bid. The IOC said on Friday it was examining a sponsorship with the International Skating Union (ISU) by Korean Airlines as well as a deal involving Korean electronics firm Samsung with the international ro...

India Sports Sponsorship Market could be $5bn by 2019

India, which now has just a 1% share of the global sponsorship spend of $40 billion, could corner more share and up its stake up to 5%, provided the sports federations were cleaned up and the real stakeholders brought in to administer them experts say. “A survey by Ernst&Young in 2005 had predicted that going by the present growth rates, and with the Olympic Games seeing two more editions,...

StubHub Sponsors UNC Athletics

StubHub today announced that it has added the University of North Carolina athletics program to its partnership roster. The deal, which makes StubHub the Official Sponsor of University of North Carolina Athletics, was facilitated through college athletics software provider, Paciolan, and Learfield Sports. The partnership will include electronic ticketing integration with the North Carolina b...

Advertisers Put Out Life-Size Instillations at Many Airports

More airports are allowing non-conventional advertising in their terminals to make more money. Advertising has always been a steady source of revenue for airports. But airport managers are becoming more tolerant of ad firms' creative proposals to help make up for sluggish flow on other sources of income, such as aviation revenue and parking fees. Read More >> photo credit

Q3 Sponsorship Snapshot

It's earnings season and from time to time, analyst calls yield actionable insights for properties. In case you missed it, here's a quick summary of what was said last week about sponsorship across some of corporate America's biggest boardrooms. UBS Non-personnel expenses increased by 4% on an underlying basis, largely reflecting increased litigation charges, the cost of re-launching the UB...