THQ Expands WWE Partnership

THQ and World Wrestling Entertainment today announced a new, comprehensive marketing agreement. THQ-developed, WWE-branded video games will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines, WWE.com, and WWE DVDs. For the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ's previous ma...

Comedy Site Pitches Micro-Sponsorship Plan

Sick of seeing the same old ads this post-season? Comedy website, atom.com, has come up with a micro-sponsorship proposal for the folks at MLB & Fox. Check it out: 12 Angry MascotsTags: Atom.com,Atom Originals,Atom Blog,Upload Videos Here's what Atom.com says... Sure, it's the SF Giants and Texas Rangers who are going to duke it out in the 2010 World Series, but Major League Baseball is...

Sponsorship Dollars Draw Golf to Asia

The chatter ahead of the HSBC Champions golf tournament, which tees off in Shanghai Thursday, is whether Lee Westwood, Tiger Woods, Phil Mickelson or Martin Kaymer will emerge as the world’s No.1 ranked golfer. One thing is certain — the winner’s share of $7 million in total prize money at the Shanghai tournament is just a splash in a growing pool of corporate sponsorship money in Asia. Read ...

How Yale Prez Turned To Corporate Boards To Keep Tennis in New Haven

School presidents juggle a lot of hats. According to an article in today's Yale Daily News, one of them includes courting sponsors when the local pro tennis tourney is in need of a new title. After Pilot Pen dropped its 15 year title sponsorship of the New Haven men's and women's tennis event, tournament officials scrambled to find a title sponsor under a self-imposed September 30th deadline....

Google TV Sponsors New York Mag iPad App

Google is the launch sponsor of New York magazine’s hot-off-the-presses iPad application that monetizes via a hybrid pay-per-issue and ad-supported model. Read More >>

"Owning" A Property vs. Sponsoring One

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to info@sponsorpitch.com. The Soapbox Series is supported by CrowdSPRING. ! A week ago CIBC and VISA announced their committed partnership to the World Cup of Soccer in Brazil in 2014. CIBC is beginning to push the envelope as t...

Jerry Jones, Meet Jack Black

Dallas-based skin care company Jack Black today announced that it has partnered with the Dallas Cowboys to bring exclusive skin care and grooming products to the players and their fans. Jack Black tested the NFL waters in 2009 though a partnership with the Miami Dolphins, but their Dallas Cowboys relationship is the first-of-its-kind, offering premium skin care products to not only the players...

Islanders Ready To Move Season Ticket Holders

As part of a new promotion with a local moving company entitled "Movin on Up," fans will have the opportunity to earn ticket upgrades at upcoming Islanders games. The promotion is part of a deal announced earlier today that will make A-1 First Class Moving and Storage the Official Moving Company of the New York Islanders. "As born and bred Long Islanders, this is a wonderful opportunity for ...

Chase Sapphire Signs Up For Sundance

The 2011 Sundance Film Festival has a new presenting sponsor -- Chase Sapphire. Chase Sapphire joins Entertainment Weekly, HP, Acura and Sundance Channel as Presenting Level Sponsors of the Festival, which runs from January 20-30 in Park City, Salt Lake City, Ogden and Sundance, Utah. Deal terms were not released. "For the nonprofit Sundance Institute corporate support is essential, and refle...

USA Water Polo Now Has An Official Fruit

Stemilt Growers, a Washington state-based tree-fruit producer, has entered into a partnership with USA Water Polo to serve as the Official Fresh Fruit sponsor of the National Governing Body through August of 2011. Beginning in January 2011, Stemilt will feature select members of the USA Men’s and Women’s National Teams on their in-store displays at retailers across the country, and leverage h...