Army Athletics Gets An Official Carrier

The United States Military Academy and AT&T announced today that AT&T will be the exclusive wireless sponsor of Army Athletics including the Army football, Army basketball and Army hockey teams. The multi-year agreement was secured by the Army Athletic Association and its multimedia rights holder, Army Sports Properties. Terms of the agreement were not released. AT&T will receive signage t...

Coming To A Bus Stop Near You: Ads!

That will be the case in New Jersey if Assemblywoman Connie Wagner and Assemblyman Scott Rudder get their way. A-1637, which passed the Assembly 75-0 on Sept. 30, and awaits action in the state Senate, will allow school districts to monetize school buses with advertisements. Under the bill, all advertisements would have to be pre-approved by the school district with tobacco, alcohol products or...

Go Daddy Gets Bowl Game, Takes Over Title Sponsorship of GMAC Bowl

Go Daddy, the world's largest Web hosting provider and domain name registrar, is sponsoring its own college football bowl game, the GoDaddy.com Bowl. Go Daddy will assume title sponsor of what had been known as the GMAC Bowl for the last decade, pitting Mid-American and Sun Belt Conference teams against each other in Mobile, Ala. on ESPN January 6, 2011. "We thought it was about time Go...

Nationwide CMO Talks Sports Sponsorships and ROI

Nationwide Insurance is building on the success of its three-year deal with NASCAR to include sports sponsorships this year with football teams like the Pittsburgh Steelers, Cincinnati Bengals, North Carolina Tar Heels and the PGA Tour’s Memorial Tournament. The architect of Nationwide's strategy, CMO Jim Lyski, is now applying its national NASCAR sponsorship model to regional sports deals. Lys...

Harlem Globetrotters Renew Key Partners

Harlem Globetrotters today announced partnership renewals with Howard Johnson International, America’s Best Contacts & Eyeglasses, and Spalding, in time for the Globetrotters 85th anniversary season in 2011. These three partners join long-time partner Campbell Soup Company–which signed a three-year renewal with the Globetrotters in 2008 (check out the Campbell Soup Co. activation with Globi...

Kia Re-ups As NBA's Official Auto

In a move first reported by SBJ last month, the NBA and Kia Motors America have extended their marketing partnership, both parties confirmed yesterday. Returning as the Official Automotive Partner of the NBA, Kia Motors is now also the Official Automotive Partner of NBA All-Star, an Official Automotive Partner of NBA Cares, and the title partner of the Kia NBA All-Star MVP award. Kia will i...

Did Affliction Sponsorship Alter Pacquiao's Practice Regimen?

This seems like a far fetched assumption for Roz Zurko from Associated Content to extrapolate. Posturing, which in this case took the form of a mid 5-figure "you eat what you kill" sponsorship, has been a natural part of the sport since it was born. A better angle on the story would have been to discuss all the free publicity the apparel-maker is garnering for what on the surface appears to be ...

BMW Named Title Sponsor of 38th Berlin Marathon

Starting in 2011 German-based motor company, BMW will be the new title sponsor of the Berlin Marathon. The three year partnership was unveiled at a press conference with Rüdiger Otto, managing director of SCC EVENTS, Klaus Wowereit, Governing Major of Berlin, and Martin Bräunl, head of marketing of BMW Germany. The announcement coincided with online registration for the 38th BMW Berlin Maratho...

Vizio Will Be New Rose Bowl Presenting Sponsor Through 2014

Vizio Inc. will be the new presenting sponsor of the Rose Bowl from 2011 to 2014, when the college football game celebrates its 100th anniversary. Read More >> photo credit

Washington Huskies Search For New Arena Sponsor

Clarence "Hec" Edmundson isn't sharing the billing at the University of Washington any more. The 10-year naming rights deal with Bank of America for the basketball arena expired this year and athletic director Scott Woodward said UW is seeking a new corporate sponsor. Read More >> photo credit