Mac & Cheese to Take Down Texas Stadium

The Irving City Council approved a proposal last week from Kraft Foods and Hunter Public Relations that will name the mac & cheese-maker the official sponsor of Texas Stadium's planned demolition this Spring. In support of Kraft Macaroni & Cheese, the promotional name given to the event will be the 'Cheddar Explosion.' According to the Dallas Morning News, the deal to bring down the 39-year ...

Linkedin Do's and Don'ts

In my blog a couple weeks ago, I wrote about the benefits to be gained by joining one (…or more…) of the many sponsorship groups that LinkedIn offers up on the web. (I hope you took me up on that advice? You won't regret it.) However, in my follow-up here to my recommendation, I also wanted to point out that while there are a lot of GOOD things to be "S&D'd" (stolen-and-duplicated) from the ...

Getting Your Sponsorship Program in Gear for 2010

As we wrap up the first decade of the new millennium and one of the most challenging years for sellers and buyers of corporate sponsorship, I urge you to spend some time reflecting and really putting 2009 behind with greater awareness of how you'd like to move forward. Selling sponsorship – selling anything – during easier economic times is, well, easier. When times are tough, all our shortc...

Philadelphia Insurance Reups with Ironman

Philadelphia Insurance Companies has renewed its two-year sponsorship agreement with Ironman as a sponsor and the official commercial insurer of thirteen Ironman events in the United States through 2011. Philadelphia Insurance Companies will continue sending members of TEAMPHLY to race in Ironman events in addition to receiving promotional opportunities through 2011. "We are thrilled to ...

Geico Signs NHL Sponsorship

Geico has agreed to become the official insurer of the National Hockey League, in a deal running through 2011. Geico was a major sponsor of last weekend's NHL Winter Classic in Boston and already sponsors 17 of the 24 U.S.-based NHL teams. MediaWeek reports that the deal, which was negotiated by Geico agency Horizon Media, includes national TV inventory on NBC throughout the regular seaso...

Links 01/04/10

Deals Geico Signs Sponsorship with the NHLPhiladelphia Insurance Renews iwth IronmanSkyBlue FC gets a new sponsor - Saker ShopriteHDNet secures sponsorship to MMA ExpoKraft Macacroni and Cheese to sponsor Texas Stadium demolitionFox Sports Net to Premiere World Poker Tour® Season VIII, Sponsored by FullTiltPoker.net Trends Proposals show PGA Tour still bullish on pricing FA ...

WFA: Sponsorship ROI Tools Still Unsatisfying

A recent study by the World Federation of Advertisers has found that major marketers are still seeking more effective ways to measure the return on their investment in sponsorship. The WFA's survey was conducted in November 2009 among members of its Sponsorship TaskForce, a peer-to-peer group for multinational sponsors. While only 12 companies were represented in the results, the WFA clai...

Procter & Gamble Goes Gospel

Procter & Gamble has agreed to sponsor the Allstate Gospel Superfest in its hometown of Cincinnati, Ohio. In its 11th year, The Allstate Gospel Superfest is one of the nation's largest television recordings in the field of urban-targeted- inspirational music and entertainment and as part of the deal will feature P&G brands including Swiffer, Mr. Clean, Bounty, Charmin, and Gain in advertising ...

Virgin Australia Signs With Aussie Open

The Australian Open has signed a new sponsorship deal with V Australia, the international airline of Virgin Blue Airlines Group, V Australia will be known as the official airline of the Australian Open and the Brisbane International. Last June, Qantas pulled out of its official sponsorship after a 21 year relationship with the Australian Open and Tennis Australia. The new partnership wil...

Links 01/05/10

Deals Virgin Australia Replaces Qantas as Australian Open's Official AirlineMountain High Ski Resort & Vans Announce Sponsorship DealProcter & Gamble Sponsors All-State GospelfestGuiness to sponsor Nigeria in World CupAllianz signs Steve Stricker Trends WFA: Sponsorship ROI Tools Still Unsatisfying New Meadowlands Stadium’s Name a Sign of the TimesAdvertisers snap up Super B...