Links 03/24/10

Deals Nestle Pure Life Partners With Keep America BeautifulArbella will sponsor #Boston Celtics play-off runAdidas Expands NBA Deal to EuropeMets Get New Naming Partner for Port St. LuciePrince to Sponsor Easter Bowl Junior #Tennis Tournament Trends Nascar's Most Valuable TeamsRicketts: Toyota deal can be worked outOakland Marathon Rolls On Despite Lack of TitleGM has cut #sponsorship bu...

Earth Day Balks At Lawn Care Sponsorship

Earth Day organizers have returned a major sponsorship less than a month before the sponsor, TruGreen-Chemlawn, was set to promote a message of sustainable lawn care at the organization's 40th anniversary flagship event in Washington. What would cause organizers to do that? On March 16, six days after announcing the Earth Day sponsorship, TruGreen was fined $500,000 by The New York State Depa...

Nissan Will Lead Pace in Boston

Nissan North America will be the official and exclusive vehicle sponsor for the 2010 Boston Marathon. The agreement, announced today by The Boston Athletic Association, will include the three day John Hancock Sports and Fitness Expo and make Nissan the official pace vehicle for the Boston Marathon and Boston Athletic Association 5K. Nissan will activate the partnership online through its spo...

Chevrolet Extends FLW Outdoors Sponsorship

Chevrolet, a longtime partner and supporter of tournament fishing, has announced it is extending its partnership with FLW Outdoors. New terms for the partnership, which began in 1996, were not disclosed. "Chevrolet's commitment to this industry is second to none and we are excited about continuing our long-term relationship with them," said Trisha Blake, Senior Vice President & Chief Mark...

MTA Launches $1M+ RFP For Grand Central Tour Sponsorships

MTA Metro-North is soliciting RFP's for a new guided audio tour of Grand Central Terminal, in a procurement contract estimated to be $1,000,000 or more. The new initiative aims to provide a sanctioned tour of GCT to some of the estimated 700,000 visitors it receives daily. Metro-North hopes to generate revenue, in part, through sponsorship royalties. From the RFP: "This tour would highlight t...

Links 03/25/10

Deals Chevrolet Extends FLW Outdoors #SponsorshipNissan Becomes Boston Marathon's Official AutoEarth Day Returns #Sponsorship After TruGreen's $500K Environmental Fine Trends Advertisers Break Out Checkbooks for iPad Magazine Deals How to Get Sponsored (without being a jerk) Activations Chrysler Ram Drives #NASCAR MicrositeKraft #sponsorship of Texas Stadium implosion will benefit ch...

Struggling Pharma Fights Perception of Sponsorship

Last week, Tennessee-based Graceway Pharmaceutical announced that it plans to lay off 130 of its 323 employees in an effort to avoid bankruptcy, brought on by what it claims is a competitor's patent infringement. In addition to cutting payroll, Graceway has cancelled matching 401K contributions and is eliminating employee subsidies for things like vision coverage and life insurance. But in th...

Activation Tactic of the Week

Are you looking for new ways to enhance your hospitality footprint? Are you looking to create an on-site activation plan designed to spur nationalism? Since 1992, Heineken has created a "Holland House" at each of the Olympic Games for all Dutch athletes, family members, friends, sponsors, media representatives, and VIP guests to enjoy while demonstrating their support for the Dutch athletes du...

See What Happens When A Sponsorship Opp Goes QVC!

Is this really what sponsorship has come to? Purists might grumble, but all joking aside, this is a pretty genius way to get the word out about Roush Fenway's Ricky Stenhouse sponsorship opportunity. "If you call in in the next 10 minutes, I'm going to throw in a free pit crew!" Amazing.

MLS Team Inks Exclusive Tequila Sponsorship

Familia Camarena Tequila, which only earlier this week announced plans for a U.S. launch, announced today a sponsorship agreement with Major League Soccer team, Chivas USA. A release announcing the deal explained the tie-in: "With a history rooted in the culture of Mexico and tequila production facilities located just one hour outside of Guadalajara where Chivas futbol reigns supreme, Famili...