Alaska Airlines & Mariners Wish For More HR's

The Seattle Mariners and Alaska Airlines today announced a multi-year sponsorship that makes Alaska the ballclub's official airline. The central activation element of the new sponsorship ties in longtime Alaska Airlines and Mariners cause partner, the Make-A-Wish Foundation. Alaska Airlines will donate 10,000 Alaska Airlines Mileage Plan miles for every Mariners home run and 40,000 miles for ev...

Yokohama Reinks With Spurs & Celtics

As part of its 2010 marketing program, Fullerton, California-based tire maker, Yokohama is renewing its sponsorships of the NBA's Boston Celtics and San Antonio Spurs – for the third consecutive year. “NBA basketball has enormous appeal in the U.S. and globally,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “The championship-caliber Spurs and the Celtics are two of the ...

NOKIA Offers All Access Press Pass

Nokia is launching their newest entertainment device, the X6, and its looking to show that not only can it be used for routinely frivolous activities like youtube, facebook updates and tweets, but also some serious entertainment reporting as serious as entertainment reporting can get at least. In its quest to find the next great reporter, Nokia has partnered with Bauer Media, parent of pubs lik...

A Peak Inside P&G's Olympic Family Home

While P&G's 'Thank You, Mom' spots get the majority of buzz outside of Vancouver, it's the P&G Team USA Family Home that drives home the message on site. The P&G Team USA Family Home provides family members with a resting place to watch the Olympic Winter Games, meet other Team USA families, and spend time with the athletes before and after competition. Take a peak, courtesy of P&G PR. ...

Links 02/18/10

Deals Braves Get Naming Rights Deal for Triple A StadiumYokohama Reinks with Spurs, CelticsNew Jersey Festival of Ballooning Re-signs QuickChekOdwalla Strikes Sponsorship With All 50 State ParksUnivision Taps New Partners for Latin Music Awards, Premio lo Nuestro a la Musica LatinaSeesmart LED Sponsors Pac-10 Tournament Trends TCoca-Cola, McDonalds, and Visa are Vancouver’s big...

J.C. Penney Expands Robotics Sponsorship

J.C. Penney may not be the first thing you think of when robotics and technology come to mind, but the department store is expanding its support of after school science and technology initiative, FIRST (For Inspiration and Recognition of Science and Technology) by sponsoring 60 high school teams nationwide as they compete in robotics competitions this spring. As part of the sponsorship, each te...

VISA CMO on Olympic Measurement

VISA CMO Antonio Lucio sits down to talk about the soft (messaging) and hard (measurement) side of Olympic sponsorship with Ad Age's Beth Snyder Bulik. While athletes are at the core of Visa's messaging strategy, Lucio says Visa is not opposed to adjusting its strategy for London 2012. How do you tie rigorous quantitative metrics back to a brand spend? Check out Lucio's take on measuring with...

Activation Tactic of the Week

Are you looking for new ways to drive awareness to a new team jersey kit? Are you looking for ways to leverage both music and entertainment? Umbro recently unveiled England's new away jersey for the 2010 World Cup in a very unconventional setting. The apparel company turned to Tom Meighan, frontman for the popular English band Kasabian, to unveil the jersey during a live concert performance ...

Links 02/19/10

Deals City of Winnipeg scores first sponsorship under municipal sponsorship planMissouri State outsources athletic marketing to NelliganFord Partners With PBS For Black History MonthUTSA Athletics, DOCUmation announce five-year sponsorship agreementJ.C. Penney Expands Robotics SponsorshipMaker’s Mark named official bourbon of equestrian games Trends Investment in web series w...

ATP Tennis Inks Corona Extra

Corona Extra will become the new global premier partner of the ATP World Tour under a sponsorship deal announced today that will begin later this year. Corona Extra replaces Mercedes-Benz which had been the ATP's longtime premier partner until its deal expired in 2008, after 12 years. As part of the 5½ year agreement, Corona Extra becomes the official beer sponsor of the ATP World Tour...