Sting Teams Up With Xerox For Summer Tour

Sting will embark on another world tour this Summer accompanied by the Royal Philharmonic Concert Orchestra and presented by Xerox. The tour, announced today by Live Nation, will kick-off in Vancouver on June 2nd and then travel to numerous cities across North America. "Our global sponsorship of Sting's 2010 world tour offers an opportunity for Xerox to showcase not only Sting's legen...

The Case for Smarter Proposals .. in 140 Characters

This quote courtesy of Ad Age's Jeremy Mullman, who moderated a sponsorship panel at the NHL Club Business Meetings today involving marketing execs from McDonald's, State Farm and Gatorade. According to Mullman, the panelists all agreed that the keys to any pitch are relationships and creativity. But don't despair, there's got to be a constructive lesson here of some sort. Properties need to do...

Links 02/24/10

Deals Sting Teams Up With XeroxAmerican Airlines, Frito-Lay sign up to support DFW Super Bowl effort Qantas become title sponsor for 2010 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIXSamsung to Announce Sponsorship with International Paralympic CommitteePPL, expanding into Philadelphia area, buys naming rights for Union soccer stadiumUS #F1 Loses SponsorshipThe Hartford Renews with RCRToyota ...

Nielsen on Olympic & Super Bowl Viewership

An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. While Nielsen reports that this is the most startling difference between the two audiences, a recent study goes further in breaking down the viewership differences by region, age and race. For instance, Nielsen found th...

Survey: # of New Sponsorship Deals Increases in 2009

According to The World Sponsorship Monitor Annual Review, a survey published by IFM, the number of reported sponsorship deals held up well in 2009 despite the sagging global economy. The survey released today found that the number of reported new deals rose 15% in 2009 while withdrawals remained steady year over year at 8%. The sports sector still dominates with 88% of all deals in both n...

Links 12/21/09

Deals RCN Renews Deal with Patriot CenterISP extends with Mid-American ConferenceArmy, Geico round out line-up for NHL Winter ClassicMercedes signs Petronas as title sponsor Trends Arsene Wenger heading for a windfall as Arsenal seek sponsorship cash Roundabout Feels Pinch After Period of GrowthList of who's advertising in this year's Super BowlSupplier vs. Sponsor; Loophole...

Papa John Pays For Bank Shot.. in Pizza

Cover your eyes promotions insurance providers. Last weekend, "Papa" John Schnatter drained a mid court shot at halftime of Louisville's game versus Oral Roberts. As promised, the company provided free pizzas to everyone in attendance - totaling 18,868. The tally for 18,868 free large one-topping pizzas adds up to $174,000 according to the company. source: CNBC/Darren Rovell

Kenya Could Co-Sponsor The World Cup

Goal.com reports that Kenya is one of two African countries that have been given an exclusive opportunity to co-sponsor the 2010 World Cup. It will come with a heavy cost though. Kenya will be required to raise $50 million in less than two months as payment to South Africa's Local Organizing Committee. According to Goal.com: The chairman of Kenya Association of Hotel Keepers and a me...

Dell Latest To Pull Plug on 'Jersey Shore'

Dell is the third advertiser to bow out of MTV's controversial new reality show, Jersey Shore. From TMZ: Dell -- the 3rd sponsor to run from the 'Shore' -- tells us they will "block" their commercials from running in future episodes of the show, claiming they don't "condone or support ethnic bashing in any form." Read More >>

New Balance Clears A Path in Boston

$10,000 may seem like a small sum for a sponsorship expense, but New Balance is getting plenty of publicity from its plan to help clear snow from the Charles River running paths leading up to the Boston Marathon. New Balance today announced it was partnering with Boston's Department of Conservation and Recreation to clear a 17-plus-mile Charles River path, from the Museum of Science in Boston t...