Links 03/30/10

Deals Delta Signs As Official Airline of Minnesota TwinsChiquita, 'The Dr. Oz Show' and HealthCorps Partner for Child Nutrition InitiativeCompany 3 Sponsors Tribeca Film FestivalSheffield United signs #sponsorship deal with Molson CoorsLive Nation signs Sleep Country to Amphitheatre naming rights in PortlandEastern Bank Grabs Exclusive Sponsorship Of All NESN Sox Games Trends Blue Jays ...

NYC & Co. Alliance Supports American Airline's NYC Expansion

American Airlines is bolstering its service in New York City by today announcing plans to add seven new destinations served by 23 additional flights at LaGuardia and JFK. To make sure that American's customers are aware of it, the airline has signed a partnership agreement with NYC & Company, the city's official marketing, tourism and partnership organization. For the airline, the allian...

World's Largest Photography Fest Gets New Title

The world's largest photography festival has a new partnership with Scotiabank as the event's title sponsor. Scotiabank and CONTACT announced the Toronto festival's renaming to Scotiabank CONTACT Photography Festival earlier today, and introduced the Scotiabank Photography Award for 2011. "At Scotiabank, we pride ourselves on our commitment to art, culture and heritage in the communities where...

Nivea Takes AVP Title Sponsorship

Nivea and the AVP today announced Nivea as the pro beach volleyball tour's new title sponsor, replacing Crocs. The multi-year partnership makes Nivea the exclusive skin and personal care product of the AVP. The partnership includes promotional and marketing rights to all of the AVP tour and "advances Nivea's mission to bring people closer together by tying the brand closely to impactful momen...

Links 03/31/10

Deals Amway Global to be Presenting Sponsor of FC Gold Pride of Women's Professional SoccerKia Extends #NBA #Sponsorship With MVP PromoNivea Takes AVP Title #SponsorshipWorld's Largest Photography Fest Gets Scotiabank as Title SponsorT-Mobile Partners with Long Island Ducks & Atlantic League All-Star GameTeam Saxo Bank get on board with LuxairAmerican Airlines Signs Marketing Alliance ...

Activation Tactic of the Week

Are you looking for new ways to incorporate insurance partners? Are you looking to offer new, fan-friendly incentives? As reported by CNBC.com and the Veritix Newsletter, the River City Rascals of the Frontier League have teamed up with their insurance partner, Midwest Agency, to create a compelling "win insurance" offer for fans. How does it work? Prior to the 8th inning of all Rascals home...

YouTube Partners With Sundance Film Festival

According to some experts, Google is banking on pay per view movie rentals to take You Tube to profitability. You Tube lost a surprisingly low $200 million last year according to a recent report by the Huffington Post. In order to make the PPV model profitable, YouTube will need strong content partnerships. Enter Sundance. In a continued effort to grow the audience for independent films, S...

SEGA and Merlin Team Up On Branded Rollercoaster

SEGA and Merlin Entertainments have teamed up to give Sonic The Hedgehog his own rollercoaster. Under the three year sponsorship with Alton Towers Resort, which is the most visited theme park in the U.K., SEGA will receive a Sonic The Hedgehog branded rollercoaster and Sonic The Hedgehog branded room at the Alton Towers Hotel. “Partnering Sonic with one of the UK’s most popular destinations f...

Links 01/22/10

Deals VFW to sponsor NASCAR Truck Series race at Michigan International Speedway SEGA and Merlin Entertainments Partner UpYouTube Partners With Sundance Film FestivalSouth African Consulate to Sponsor NY World Cup Hyundai and USA Network Sign 'Burn Notice' Pact Trends Samsung shows the transformative effect that global sports sponsorship can have on brand awareness Australian Open Shru...

GNC Hooks Up With Hometown Marathon

Pittsburgh-based General Nutrition Center, Inc. (GNC) is now the presenting sponsor for the GNC Live Well Pittsburgh Health & Fitness Expo, an event coinciding with the 21-year old Dick's Sporting Goods Pittsburgh Marathon. The GNC Live Well Pittsburgh Health & Fitness Expo will run from Friday, April 30 to race day on Sunday, May 2, during which time over 35,000 visitors are expected ...