Papa John's Serves Up National Football Month

Papa John's has cut a deal to become the Official Pizza Sponsor of the National Football League and Super Bowl XLIV. Papa John's hopes to get a slice of the more than 30 million pieces of pizza, roughly 350 per second, consumed on Super Bowl Sunday alone. The first time sponsorship will be activated in several ways, including using the official status to celebrate January as “National Footba...

Why is Panasonic Sponsoring the Australian Open?

The Australian Open is 5 days away. Let's hope it's a little more exciting than this video outlining Panasonic's Tennis Australia sponsorship. In any case, have a listen to Panasonic Managing Director, Steve Rust, and Tennis Australia CEO, Steve Wood, break down the company's activation at this year's event. Can't wait for Part II !!

Links 01/12/10

Deals Papa John's to sponsor Super Bowl and National Football MonthState Farm to Sponsor Lexington Half MarathonMinnesota Twins Hit Homerun with PentairPapa John's Signs Strategic Partnership For 'Papa's Pizzeria' iPhone GameSungard to Sponsor Jim Furyk and Team Saxo Cycling Trends It Appears Torrey Pines Will Have No Sponsor Tactics Video: Panasonic Australia M.D. Discusse...

52nd Annual Grammy's Return Full Slate of Sponsors

The Recording Academy is returning a full line-up of official sponsors for this year's 52nd Annual Grammy Awards, to be held January 31st at Staples Center in L.A.. Delta Air Lines, Harman International, Hilton Hotels, MasterCard, PEOPLE and Westwood One Radio will all be back this year as sponsors of The Recording Academy and its Grammy Week events. Hard Rock Cafe will return as host of the of...

And The Sponsors Say..

Hard to believe, but almost a month has gone by since I met up with Professor Jim Kahler, the Executive Director of the Center for Sports Administration at Ohio University in Las Vegas. Jim and I will be teaming up again … as we have several times already, on the presentation of the biannual NSF Corporate & Industry Survey and we were getting together in Vegas to go over this year's findings an...

Bayer Renews PBA Deal

The Professional Bowlers Association and Bayer Consumer Care have renewed their sponsorship, making One A Day Men’s 50+ the official multivitamin of the 2010 Lumber Liquidators PBA Tour in addition to the already established partnership with Bayer Aspirin as the official pain reliever of the Tour. The agreement includes title sponsorship of the One A Day Dick Weber Open Jan. 26-31 in Founta...

Portland Rose Festival Gets Its Wings

Alaska Airlines and Horizon Air will be the Official Airlines of the Portland Rose Festival in a three-year sponsorship deal that kicks off the airlines' expanded air service from Portland International Airport. Attended by more than 2 million people, the festival was named Best Festival in the World by the International Festival and Events Association in 2007. Among the festival's most popu...

Links 01/13/10

Deals Portland Rose Festival Signs Official AirlinesPrincipal Financial Group renews Champions Tour Title in Des MoinesBush's Baked Beans, JTG RenewPBA and Bayer Renew Official PartnershipSanta Cruz Boardwalk Becomes Sponsor of Tour of California CyclingStaples Becomes Title of Boston Champions Tour StopGrammy's Announces This Year's SponsorsSuper Bowl XLV organizers land 10th $1 mil...

Continental Tire Scores MLS Deal

Continental Tire has become the exclusive tire of Major League Soccer. The sponsorship is part of a multi-year deal with MLS which will commence at the beginning of the 2010 MLS season. "Continental Tire has been a long-time sponsor of FIFA World Cup Soccer, so this new sponsorship supports that effort while at the same time raising our profile here in the U.S.," said Matthias Schoenberg,...

J.P. Morgan Fuels Innovation At Round the Island Race

Last week, J.P. Morgan Asset Management announced it would continue title sponsorship of Britain's largest yacht race, the Round the Island Race, through 2012. Born in 1931, Round the Island takes place each June and is the fourth largest sporting event in the U.K. after the London Marathon and the Great North and South Runs. The growth has garnered interest from other sponsors as well, inclu...