Activation Tactic of the Week

Are you looking for new ways to leverage Dunkin' Donuts as a corporate partner? Are you looking for creative ways to leverage signage giveaways and other premium items? Massivemedia recently executed a terrific guerrilla marketing campaign on behalf of Dunkin' Donuts at a recent major endurance event. Massivemedia featured a sign station where fans could place customized messages on "You Kin...

Links 01/08/10

Deals Edwards signs up Kellogg's as co-sponsorWOW and Creative Recycling Systems Team Up for TourPanasonic Partners With U.S. Speedskating Trends From Olympic Ideals to Corporate Blitz Tactics Saxo Bank to End Cycling SponsorshipPETA Makes Indy Offer to Counter KFC Sponsorship photo credit: crystal clear via wikimedia

Waterford Crystal, Aisle 6!

Each year, an artisan at Waterford Crystal in Ireland spends three months hand-crafting the $30,000 sparkling football that sits atop The Coaches' Trophy. All of that hard work paid off this weekend when The Coaches' Trophy presented by Dr. Pepper, was put on display amongst hunting accessories and everyday low prices, at Tuscaloosa's Wal-Mart location. The Coaches' Trophy, which as been on...

Sponsorship Association Rejects UK Health Committee Claims

The European Sponsorship Association has spoken out against a U.K. Health Committee Report on Alcohol, which proposes stringent new regulations on sponsorship by alcohol brands. The Committee last week proposed that no event should be sponsored if more than 10% of those attending are under 18 years of age. In a statement released Friday, ESA rejects this proposition on two grounds (1) t...

Corporate Ticket Spending Up in '10?

TicketOS.com, an on-demand sports and event ticket management software company owned by RazorGator, today released its year end corporate ticket index, which shows that 2010 looks to be a positive year for corporate ticket utilization and spending. According to the company, corporate ticket sales are 75% ahead of January 2009. "Despite the economic slowdown, corporations recognize the need...

Nets Secure Haier For Barclays in Brooklyn

Brooklyn Sports & Entertainment (BSE), an affiliate of Nets Sports and Entertainment, today announced that home appliances and digital consumer electronics-maker, Haier, has signed a long-term partnership for the planned Barclays Center in Brooklyn, set to open for the 2011-12 NBA season. The “Haier Experience Store,” which will be part of the Barclays Center and accessible to the public fro...

Links 01/11/10

Deals Kymco Named Official Scooter and ATV of the NHRASharapova Said to Renew Nike Contract for 8 Years, $70 MillionNets Secure Haier for Barclays in BrooklynNHL's Calgary Flames Sign Deal With UltimateBetJ.P.Morgan Asset Management extends Round the Island Race title Trends New Advertisers Sign Up For Super Bowl Sponsorship Association Rejects U.K. Health Committee ClaimsCorp...

SunGard Picks Up Team Saxo & Jim Furyk Deals

SunGard, a Pennsylvania-based software and IT services companies, announced today it will kick off 2010 with two new sponsorships: PGA Tour golfer Jim Furyk and Riis Cycling, a professional cycling team that rides as Team Saxo Bank. “I look forward to sharing many successes with SunGard, a company that has an impressive reputation among the business community,” said Furyk. Jim Furyk is ra...

Coming to a Gym Near You: Special K Studios?

Is it easier to introduce people to a healthy eating lifestyle when they're already committed to a gym membership? 30 gyms around Ireland are set to become Special K Studios, as part of a deal brokered by Visualise agency. Look for branded gym mats and wall vinyls placed at clubs throughout the country says marketing.ie. Meanwhile, last year Kellogg's brokered relationships with hot...

Allianz Life Gives Agent Opp of A Lifetime

Allianz Life Insurance is using its sponsorship of the Allianz Championship to give one insurance agent the opportunity of a lifetime. Mike Podolak, a life insurance agent from Oxbow, North Dakota, has qualified to play in the Allianz Championship, a Champions Tour event that takes place from February 19-21 in Boca Raton, Fla. at The Old Course at Broken Sound. Podolak earned his spot in the to...