KFC Cooks Up Fire Safety Sponsorship For Cities

KFC is launching another municipal sponsorship campaign on the heels of its pothole repair program - this time taking aim at fire safety. To help cities pay for fire safety repairs and improvements during difficult economic times, KFC today unveiled an advertising campaign to bring the brand's logo to neighborhood fire hydrants and fire extinguishers in public buildings. Designed to launch ...

Advanta Terminates $6 Mil in Tennis Sponsorships

U.S. Bankruptcy court in Wilmington, Delaware has granted Advanta Corporation the opportunity to waive roughly $6 million of its World Team Tennis sponsorship. Advanta, which filed for bankruptcy in November, agreed to pay $6.75 million to be the sole title sponsor for World TeamTennis in 2008 running through 2011. It was also the presenting sponsor of the WTT's Philadelphia Freedoms at a ...

Is Social Media Ambush Marketing’s Favorite New Ammo?

As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush. Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers care to envision. Global events such as the Olympics and World Cup will fuel the fire...

Links 01/06/10

Deals KFC to Partner With Cities For Fire Safety MasterCard to sponsor of Skywards Dubai International Jazz FestivalColumbus Blue Jackets, Big Lots Announce New Corporate PartnershipHope tounament signs Franklin American Mortgage to #sponsorship dealESPN Lands Sony Sponsorship Deal Trends Cubs New Owners Can Rename WrigleySpecial Olympics cuts competitions, costs due to low spo...

Hot Pockets Hungry for MLG Action

Major League Gaming's partner roster is starting to sound like a frat boy's mini-fridge which given their demo, may not be a bad thing. Nestle Hot Pockets will join Dr. Pepper, Doritos and Ballpark Franks, among others, as official sponsors of Major League Gaming. Nestle Hot Pockets and MLG today announced the multi-year partnership, which plans to give gamers increased access to the MLG exp...

Links 01/07/10

Deals Avaya Takes Over Nortel's 2010 Winter Olympics SponsorshipESPN and Tecate Renewing Boxing DealSeneca Gaming inks Rochester Knighthawks sponsorship dealUS Airways renews Charlotte's Blumenthal PAC sponsorshipNestle Hot Pockets Signs WIth Major League GamingAsos.com to sponsor Next Top Model Trends Signs of GM’s restructuring at Epcot’s Test Track Tactics Emirates v...

PETA Makes Indy Offer To Counter KFC Sponsorship

In response to KFC's new plan to sponsor Indianapolis' fire hydrants and extinguishers, animal-rights group PETA has offered to pay for advertising opposing cruelty to chickens on the city's fire trucks. A city spokeswoman, Jen Pittman, told IndyStar.com that the city would "engage in sponsorship discussion with any organization that is willing to bring a serious idea to the table for priva...

Panasonic Partners With U.S. Speedskating

Panasonic has become the Official Audio & Video Equipment partner for US Speedskating through the 2010 Winter Olympic Games in Vancouver. As part of the sponsorship, Panasonic will capture US Speedskating competitions and practices in the coming months in Full HD 3D to create what the company calls the first living 3D chronicle of an Olympic sport. "As a worldwide Olympic sponsor, we are...

Recycling Co. & Boy Band Team Up

The boy band WOW, has signed a sponsorship agreement with Creative Recycling Systems (CRS), a Tampa, Florida based company that specializes in the recycling of electronics. Together WOW and Creative Recycling Systems plan to encourage friends, family, and fans to be responsible in the effort of recycling electronics. The deal, which encompasses tour support, print and online media, will begin w...

VANOC: Blackberry Be Gone

It's not easy being a smartphone sponsor these days. Last year, Blackberry got its share of U2-lash for its multimillion dollar sponsorship of the rock icon. Now it appears that Samsung, with its many multi-million dollar TOP sponsorship, is having trouble tearing some VANOC officials away from their Blackberry devices. Samsung has reportedly offered Vancouver Olympic organizers two smartph...