WWE Hooks Official Meat Snack

ConAgra Foods' Slim Jim brand, will be the "Official Meat Snack of WWE" and is the presenting sponsor of WWE's WrestleMania XXVI on March 28 and SummerSlam on August 15. As part of the deal, WWE Superstar Edge will continue to serve as a spokesperson for Slim Jim. The one-year deal extends the relationship begun last year as part of the brand's "Spicy Side" campaign and will feature numerous...

First Sponsorship Deal Done on Twitter?

Bleacher Report has a great account of what it's calling the first sponsorship deal done on Twitter - a deal discussed between @Kenny_Wallace and @ZimmzangCEO. Bleacher Report writes: Just before Kenny Wallace entered his No. 28 Nationwide Chevrolet at Daytona International Speedway on Feb 13, 2010, @Kenny_Wallace tweeted that he needed $7200.00 for four sets of tires. He needed the tir...

Links 02/22/10

Deals ATP Tennis Inks Corona Extra As Premier PartnerTire Kingdom Signs Title Sponsorship for NHRA GatornationalsISP Signs Deal to Rep NCAA Athletic DirectorsChiquita Sponsors PGA Tour eventsWWE Hooks Official Meat Snack -- ConAgraFoods' Slim JimJ.C. Penney Expands Robotics SponsorshipMaker’s Mark named official bourbon of equestrian games New Balance Short Films Steps Into Social Out...

UEFA and Coca-Cola Renew Through 2017

UEFA and Coca-Cola today announced an extension to their long-term sponsorship agreement during a ceremony at the Palace of Culture and Science in Warsaw, Poland – the setting for the recent UEFA EURO 2012 qualifying draw. The Coca-Cola Company is one of the longest-standing partners of the Union of European Football Associations (UEFA), sponsoring events since 1988. The agreement announced ...

Kodak Expands Rights Around Oscars Sponsorship

Kodak and the Academy of Motion Picture Arts and Sciences today announced an expansion of their existing relationship as Kodak becomes the sponsor of several events surrounding the 82nd Academy Awards including Meet the Oscars events taking place in Chicago and New York from February 25 through March 7. Kodak will also be the exclusive sponsor of the bleacher seats that line the Red Carpet lead...

Bridgestone Buys Naming Rights to Nashville Arena

It's (almost) official. The Sommet Center signs will come down in Music City as the Nashville Arena, home of the NHL's Predators, will now be known as Bridgestone Arena. Yesterday, the Predators requested a meeting with Nashville's Metro Sports Authority in this letter, to approve the deal. A meeting will be held today to discuss the new naming rights deal. If approved, the arena which has...

Sponsored Video Distribution: Future of Music or Shortsighted Death Knell?

The Chicago Rock Band, Ok Go, has been making waves outside of the studio recently starting with a scathing New York Times Op-Ed piece by lead singer Damian Kulash Jr. In the article published last Friday, Kulash Jr. lashes out at label, EMI, for stunting the group's promotional exposure by blocking YouTube's embed feature on the group's newest music videos. While record companies don't earn st...

Links 02/23/10

Deals UEFA and Coca-Cola Renew Through 2017Orlando Magic Sponsor Rec CentersKodak Expands Rights Around Oscars SponsorshipBridgestone Books Naming Rights To Nashville ArenaMLS' Philadelphia Union Sign Turkey Hill DairyChicago Red Stars Team Up With Weiss Memorial HospitalTequila Patron to Become 2010 Presenting Sponsor for Nine-Race American Le Mans Series Planet Hollywood Resort sign...

'Save A Pet' Apps Get Brand Sponsors

As cause marketing becomes an ever more present element within traditional sponsorship deals, cause components may play growing importance in helping social application developers finally gain acceptance and interest from mainstream brand advertisers. One example of this is DogTime Media, which claims to be the largest vertical network of pet owners, and their recent launch of two popular Faceb...

How NOT To Use PowerPoint

This was too good to pass up, especially since we've all seen awful powerpoint presentations (sometimes from sponsorship sellers!). In every joke, there is a bit of truth, right? So we might as well learn from it. Check out comedian Don McMillan's take on "How NOT to Use PowerPoint."