Spring & Sponsorship at the Flower Show

After a couple blizzards, trudging around in snow, pretty at first, gets tiresome. The recent Philadelphia International Flower Show reminded me that spring indeed will arrive. Another reason I attended the show was to check out the sponsorship activation. The Flower Show is one of the best sponsorship developers in Philadelphia, and I always appreciate the obvious guidance and hard work of t...

Links 03/26/10

Deals AB InBev Enlists Madonna, Pussycat Doll Amid Marketing SplurgeAir Force officials team up with Kenny Bernstein Racing teamCisco Sponsors MSNBC's Rachel Maddow IMG granted Inflight distribution rights to the #Fifa World CupMLS Team Inks Exclusive TequilaKodak to Sponsor the StreamysOA treatment, Euflexxa, renews #sponsorship with Summer National Senior Games Trends Ferrari Finds Sm...

Showtime Takes Darlington Title

Showtime Networks Inc. will sponsor Darlington Raceway's iconic Southern 500 NASCAR race. Track president Chris Browning told The Associated Press on Monday that the cable network has agreed to a multiyear deal as title sponsor for the raceway's only Sprint Cup race. Read More >>

How Social Media May Be The Perfect Supplement To Sponsorship's Recovery

Like many companies, vitamins and supplements supplier, Herbalife, is going all in on not just marketing their brand to consumers, but letting consumers take control of the brand, and market it to each other. This, of course, is great news for those people and properties seeking to get their paws on a growing marketing budget, whether through social media or sponsorship. Like Prilosec and other...

Supersize This!

Recently, we came across an interesting partnership between the Golden Arches and the ancient sport of Sumo in Japan. After digging a little more, come to find there is perhaps no sports marketing case that better illustrates the need for cultural customization when it comes to sponsorship strategy. Raise your hand if you've spotted an in-store activation like this specially designed seat for s...

Canadian Solar Sponsors SJ Sharks Playoff Run

Canadian Solar, one of the world's largest solar panel producers, will serve as the presenting sponsor for the San Jose Sharks' 2010 playoff campaign. “We are pleased to bring Canadian Solar on board as the presenting sponsor for the Sharks 2010 playoff run,” said Malcolm Bordelon, executive vice president of business operations, San Jose Sharks. “The game of hockey started in Canada and, as ...

Links 03/29/10

Deals Toronto Blue Jays, Rogers Centre Welcome Back Honda CanadaShowtime Takes Darlington Title #SponsorshipSubaru gallops into continued #sponsorship of UK show jumpingCofidis extends sponsorship until 2012SUM Boosts Sponsor Roster for Mexican National TeamHP to be Official Networking Sponsor of Ryder Cup 2010Lifetime 'Wraps' #NASCAR Deal To Support Return Of 'Army Wives'U. of Del. to Part...

Sojern Lines Up Boarding Pass Sponsors

With airlines now charging for things like food and bags, it was only a matter of time before the industry found a way to tap the revenue potential of partnering with complimentary services. Omaha-based, Sojern, hopes to change that having signed up all of the hub-and-spoke airlines to use their contextual advertising services. The Arizona Republic reports that US Airways is the latest to inc...

Post Production Firm Sponsors Tribeca Film Festival

Post-production firm, Company 3, has signed on as an Industry Sponsor of the 2010 Tribeca Film Festival, in a deal that includes significant in-kind contribution. As an Industry Sponsor, Company 3 will be offering $100,000 in post production services to the winners of the Best New York Narrative and Best New York Documentary Awards, co-hosting the New York Filmmakers party on April 20th, and ...

Delta To Showcase "Service" With Target Field Concierge

Delta, which acquired Minneapolis-based Northwest Airlines in 2008 and through the subsidiary has been a Minnesota Twins sponsor since 1991, will continue its partnership in the team's new stadium, Target Field. As part of the multi-year partnership officially announced today, Delta will become the team's official airline and sponsor the Delta SKY360 Legends Club, a club-level space where the...