Kia Kicks Off Ninth Australian Open

This weekend, Kia Motors tossed the keys to the 105th Australian Open for a fleet of 101 Kia courtesy vehicles. As a major sponsor and automobile supplier to the Open, Kia will transport players, officials and VIPs to and from Melbourne Park for the ninth consecutive year. Meanwhile, at Kia showrooms leading up the tournament, fans could also enter a Kia Lucky Drive to Australia campaign fo...

RSM McGladrey Announced As Title Sponsor For New PGA Tour Event

The PGA Tour and RSM McGladrey, a national accounting, tax and business consulting firm, have announced a three-year title sponsorship that will bring a new PGA Tour event to Georgia's Sea Island Resort in 2010. The McGladrey Classic will be held October 7-10 as part of the PGA Tour Fall Series with a $4 million purse. The tournament’s charitable beneficiaries will include Special Olympics...

White Sox Launch 3D Sponsorship Brochure

With pretty much everything going 3D these days, why not sponsorship opportunities? Check out the Chicago White Sox virtual sponsorship brochure. The new site, developed by Limegreen Entertainment Group, has everything from music to PA partner promos and clickable links to learn more about each piece of specific in-stadium inventory at U.S. Cellular Field. “This new platform was design...

Links 01/19/10

Deals Ruby Tuesday Revs Up NASCAR SponsorshipLowe’s to sponsor NASCAR Hall of FameRSM McGladrey Announced As Title Sponsor For New PGA EventFresh Harvest Becomes Offiicial Orlando Magic Sponsor Trends Addressing the Black Hole of Sponsorships Northern Rock’s £10m sponsorship deal with Newcastle United branded a 'disgrace’ Tactics White Sox Launch 3D Sponsorship BrochureM...

Football League Launches New Ad Net

FL Interactive, the digital arm of The Football League, recently launched a new online advertising network intended to deliver brands access to Football League properties and hopes to extend the platform globally to a variety of sports clubs beyond football. FLInteractive.com manages and develops the internet and mobile rights of The Football League plus 80 participating clubs - including e...

Scotts Ready to Play Ball With MLB

Major League Baseball and The Scotts Company have signed a multi-year sponsorship that will make Scotts the "Official Lawn Care Company of Major League Baseball." The sponsorship is the largest sports relationship for Scotts, which makes lawn and garden care products and last year recorded approximately $3 billion in worldwide sales. Through the deal, fans will be able to purchase special gr...

Did Sun Life Get A Sweetheart Deal?

The Miami Dolphins stadium has officially been renamed Sun Life Stadium, just in time for this year's Super Bowl XLIV. The two parties today unveiled the stadium's new branding under the deal, which sources say was for five years with an extension option at an average annual fee of about $4 million. Toronto-based Sun Life Financial is Canada's third largest insurer, founded in 1865 and with...

Links 01/20/10

Deals Aaron's increases sponsorship with MWRRevlon signs up as major sponsor of UKA for Mitchum Endurance anti-perspirant & deodorant brandsDublin GAA and Vodafone Ireland confirm six-year sponsorship dealScotts Signs Sponsorship with Major League Baseball Trends The Year of Living Efficiently Would it be a bad thing if some PGA Tour events disappeared in 2011? Tactics I...

P&G Makes A Vancouver House A Home

Olympic families will need some R&R in Vancouver, too. Procter & Gamble and the USOC today announced that the company will welcome U.S. Olympic athletes and their families in Vancouver, Canada, at the P&G Family Home, where families of athletes can come together during the downtime of the Olympic Winter Games. The P&G Family Home will provide family members with a place to come together,...

The 20 Best-Known European Football Sponsors

Adidas, Nike and Puma are the best-known football sponsors in the five largest European football markets according to a new study by sports marketing firm, SPORT+MARKT. The European football Brands Top 20 of 2009/10 survey was conducted with over 3,000 European football fans. “Jersey sponsors and kit suppliers dominate European communication in football“, says Hartmut Zastrow, SPORT+MARKT Ex...