Links 2/16/10

Deals Aaron's Renews ARCAUSOC adds BP as a SponsorThe Black Eyed Peas Team Up WIth Blackberry for 2010 TourCoca-Cola Plans to Extend Olympic Sponsorship Trends The Social Media Olympics: "Big brands go digital to enhance sponsorship" Tactics Diet Coke Targets FashionistasProcter & Gamble CMO Marc Pritchard Talks SponsorshipVisa and Samsung mobile banner advertising for Vancouver 2010

Visa's 2010 World Cup Spot

Coming fast on the heels of Visa's Go World Olympic campaign, Saatchi & Saatchi put together this new spot for Visa's 2010 World Cup activation in Europe. Busy year. In addition to its enormous Olympic activation, Visa is one of six global FIFA partners with exclusive global category rights through 2014. Visa paid an estimated $200 million for the honors in 2006. Check out the brand new Wor...

World Cup: Why Visa Has the Rights, But MasterCard Got Paid

With Visa's new 2010 World Cup spot coming out, it might be a nice time to revisit the tussle that went down between Visa, Mastercard and FIFA on the last go-around of FIFA's World Cup sponsorship renewal. Visa's 2010 World Cup sponsorship will be its first in the financial services category (Mastercard was an official sponsor from 1990-2006). The transition was anything, but smooth. It's comp...

Team Demands $ From Grocery Chain in Sponsorship Triangle

The only thing is, for the AHL's Syracuse Crunch, it is not Penn Trafffic's sponsorship money the team is seeking in bankruptcy proceedings. Rather it seems the team is seeking the money it is owed from the rest of the team's partners. In court papers filed today, the Crunch claim that the grocery chain was scheduled to pay the team on behalf of sponsors such as Nestle, Dole, Unilever, Clorox a...

Links 02/17/10

Deals ACE Group close to title sponsorship decision for Champions Tour eventDe Vere Hotel Group to extend PGA sponsorshipLucas Oil Reinks with Accord Speedway for 2010Coca-Cola Plans to Extend Olympic Sponsorship Trends Surge in Digi SponsorshipSports Enterprises Race to be GreenOlympic Sponsorship Creates ConfusionSponsorship Woes Threaten Future of U.S. Formula 1 Team Tactics Master...

Third Longest Non-Sports Sponsorship Gets 18th Renewal

When you think of the longest running non-sports sponsorship, Macy's Thanksgiving Day Parade probably comes to mind, but how about the QuickChek New Jersey Festival of Ballooning? What QuickChek calls the largest summertime hot air balloon and music festival in North America, held annually at Solberg Airport in Readington, New Jersey, has been sponsored by the chain of convenience stores (head...

Links 12/21/09

Deals RCN Renews Deal with Patriot CenterISP extends with Mid-American ConferenceArmy, Geico round out line-up for NHL Winter ClassicMercedes signs Petronas as title sponsor Trends Arsene Wenger heading for a windfall as Arsenal seek sponsorship cash Roundabout Feels Pinch After Period of GrowthList of who's advertising in this year's Super BowlSupplier vs. Sponsor; Loophole for Tobacco...

Papa John Pays For Bank Shot.. in Pizza

Cover your eyes promotions insurance providers. Last weekend, "Papa" John Schnatter drained a mid court shot at halftime of Louisville's game versus Oral Roberts. As promised, the company provided free pizzas to everyone in attendance - totaling 18,868. The tally for 18,868 free large one-topping pizzas adds up to $174,000 according to the company. source: CNBC/Darren Rovell

Kenya Could Co-Sponsor The World Cup

Goal.com reports that Kenya is one of two African countries that have been given an exclusive opportunity to co-sponsor the 2010 World Cup. It will come with a heavy cost though. Kenya will be required to raise $50 million in less than two months as payment to South Africa's Local Organizing Committee. According to Goal.com: The chairman of Kenya Association of Hotel Keepers and a member o...

Dell Latest To Pull Plug on 'Jersey Shore'

Dell is the third advertiser to bow out of MTV's controversial new reality show, Jersey Shore. From TMZ: Dell -- the 3rd sponsor to run from the 'Shore' -- tells us they will "block" their commercials from running in future episodes of the show, claiming they don't "condone or support ethnic bashing in any form." Read More >>