Links 01/21/10

Deals P&G Prepares 'P&G Family Home' for Olympic Athlete Families in Vancouver Manchester United has signed a multi-million pound sponsorship deal with Turkish AirlinesFirestone Brand Continues as Official Tire of Toyota Grand Prix of Long Beach Trends Sports Sponsorship Perks Up NASCAR sees stability in the sport as it nears 2010 season Top 20 Brands in European FootballVAN...

Activation Tactic of the Week

Are you looking for new ways to incorporate insurance partners? Are you looking to offer new, fan-friendly incentives? As reported by CNBC.com and the Veritix Newsletter, the <>River City Rascals of the Frontier League have teamed up with their insurance partner, Midwest Agency, to create a compelling "win insurance" offer for fans. How does it work? Prior to the 8th inning of all Rasc...

YouTube Partners With Sundance Film Festival

According to some experts, Google is banking on pay per view movie rentals to take You Tube to profitability. You Tube lost a surprisingly low $200 million last year according to a recent report by the Huffington Post. In order to make the PPV model profitable, YouTube will need strong content partnerships. Enter Sundance. In a continued effort to grow the audience for independent films,...

SEGA and Merlin Team Up On Branded Rollercoaster

SEGA and Merlin Entertainments have teamed up to give Sonic The Hedgehog his own rollercoaster. Under the three year sponsorship with Alton Towers Resort, which is the most visited theme park in the U.K., SEGA will receive a Sonic The Hedgehog branded rollercoaster and Sonic The Hedgehog branded room at the Alton Towers Hotel. “Partnering Sonic with one of the UK’s most popular destinations...

Links 01/22/10

Deals VFW to sponsor NASCAR Truck Series race at Michigan International Speedway SEGA and Merlin Entertainments Partner UpYouTube Partners With Sundance Film FestivalSouth African Consulate to Sponsor NY World Cup Hyundai and USA Network Sign 'Burn Notice' Pact Trends Samsung shows the transformative effect that global sports sponsorship can have on brand awareness Austral...

GNC Hooks Up With Hometown Marathon

Pittsburgh-based General Nutrition Center, Inc. (GNC) is now the presenting sponsor for the GNC Live Well Pittsburgh Health & Fitness Expo, an event coinciding with the 21-year old Dick's Sporting Goods Pittsburgh Marathon. The GNC Live Well Pittsburgh Health & Fitness Expo will run from Friday, April 30 to race day on Sunday, May 2, during which time over 35,000 visitors are expected to att...

PGA Feeling The Pinch From Tiger's Absence?

Without Tiger Woods, does the PGA Tour's entire business model crumble? The Wall Street Journal today writes: Without his unmatched star power, the value of Tour sponsorships, through which companies cover most tournament prizes, could be sharply lower. And without a rich flow of cash from those sponsorships, the PGA Tour's economic model is cracked. "It's a fairly tough conversation fo...

The Art & Science of Ambush

The heated battle of ambush is only getting hotter as the countdown to Vancouver begins. Ambush experts Simon Chadwick and Nicholas Burton take a look at the industry's epic struggle in today's WSJ: "On one side are the sponsors that pay millions of dollars for their brands to bask in the publicity surrounding certain teams and events. On the other: a growing number of companies that crowd i...

Sponsors of Tomorrow Bring 'Geek Humor' to Super Bowl Broadcast

Intel will be the title sponsor of the post-game show on CBS in addition to returning as an individual Super Bowl advertiser after more than a decade, in support of its 2010 Intel Core processor family. Intel will debut two new commercials over three purchased 30-second spots, the first airing during the fourth quarter. Each commercial employs a sense of "geek humor" and will center on the 2...

Links 01/25/10

Deals Copart Inc. named official online vehicle auction of NHRAMountain Dew Extends Title Sponsorship Agreement with AlliGNC Links Up WIth Pittsburgh MarathonNew York Life to Present Big East Tourney Trends Your Client at the Daytona 500 The Name Game PGA Tour Begins to Pay a Price For Tiger Woods's TransgressionsAmbushed!School districts, teachers seek alternative ways to ...