Honda Gets LA Marathon's First Title in 25-Year History

The LA Marathon and American Honda Motor Co., Inc. today announced that this year's race will be the Honda Los Angeles Marathon, launching a three-year partnership that includes naming rights and a variety of charitable, community service and marketing components. While Honda has been a presenting sponsor of the marathon since 1995, this is the first time in the marathon's 25-year history that ...

Amway Signs Up For Miss America

Amway Global's Artistry Skin Care and Cosmetics line will be the Official Skin Care and Cosmetics Provider of the Miss America Pageant through the 2011 Miss America Pageants. In addition to Artistry, the sponsorship will also give the Miss America Organization the opportunity to work with the entire Amway Global family of brands. "Partnering with the Miss America Organizati...

Parks Canada To Court Private Sector

In response to a Parks Canada poll that asked the public about support for Parks Canada partnerships with the private sector, 80% of respondents were open to the idea. Now it appears that Parks Canada is preparing to increase the role that corporate sponsors play in PC national parks and historic sites. “This isn’t about private companies having their big logos shooting up in front of the b...

IEG: 'Better Days Ahead'

Hot off the presses here's IEG's rosy sponsorship prediction for 2010. Great news! Wait until mid year to carve this in stone though. Rosy pictures can be repainted, or revised downward by say 50%, come June. Chicago, Ill. (Press Release) – Sponsorship spending by North American companies is expected to grow 3.4 percent this year to $17.08 billion, according to IEG Sponsorship Report, the ...

Links 01/26/10

Deals Mountain Dew Extends Alli Kohl's and Britney Renew SponsorshipDiageo’s Bailey’s to sponsor Desperate Housewives in the UKAmway Global's Artistry Brand Signs Up For Miss AmericaWTT's Philadelphia Freedoms sign Beneficial Bank as presenting sponsorAlbertsons extends Boise Open sponsorship through 2013Adidas extends EHF sponsorshipEmerald Nuts sponsors two major road races on the...

Phuket Raceweek Snares Jaguar

Luxury car makers will go to the ends of the earth to find new buyers these days -- in this case Phuket. It was announced today that Jaguar will continue as a major co-sponsor of Six Senses Phuket Raceweek. Now in its seventh year, Six Senses Phuket Raceweek is the first regatta in the 2010/2011 Asian Yachting Grand Prix Championship, combining four days of yacht racing with five nights of p...

Callaway CEO: 'Thankful for Tiger Affect'

Callaway Golf CEO George Fellows took questions last night as part of the company's Q4 call, after reporting better-than-expected quarterly results and 2010 revenue projections that were higher than expectations. Naturally, the turmoil concerning the PGA and Tiger Woods was a hot topic. Fellows said he expects sponsorships to ultimately bounce back and blames the Tour's struggles on the fact th...

Relay's 5 Ways to Drive Sponsorship Value

Sponsorship Consultancy and Publicis Groupe agency, Relay Worldwide, yesterday doled out some free advice in the form of 5 new tips for sponsors. Reconsider exclusivity?! What! Blasphemy. All joking aside, some good advice for sponsors and a smart perspective for properties to keep in mind. A few of these are obvious, but #2 and 4 warrant special consideration. Seems as though some 'experts' t...

Michael Waltrip's $80 Million Sponsorship Machine

The usually outspoken Michael Waltrip goes under the hood of the sponsorship business and talks about how NASCAR is surviving tough economic times. In the interview below, Waltrip says 100% of his sponsors have renewed for 2010.

U.S. Speedskating Seeks Corporate White Knight

Single celeb-infused, drug-free NGB seeks a sponsor/partner with similar values: strength, endurance, dedication and a proven track record. That's the way today's press release from U.S. Speedskating reads (sort of). In the video below, U.S. Speedskating attempts leverage the upcoming Games to draw some additional interest from "white knight" sponsors. Nevermind that in the process it seems...