Powerbar Partners For Powder Updates

PowerBar, an official sponsor of the Winter Dew Tour, is hitting the slopes this winter with the iPhone's top downloaded snow report app, Ski Report, from SkiReport.com. In addition to getting weather updates, checking powder points and viewing ski cams; iPhone users will have access to nutritional information, athlete profiles, videos and free product samples of new PowerBar Gel Blasts ener...

Visa Extends Go World to Grand Central

With the competition for Olympic mindshare reaching fever pitch - among both official sponsors and opportunistic ambushers - are there still any exclusive environments to get your message across? There are if you blanket the world's largest train station. Visa, today, launched an experiential campaign in Grand Central covering the subway corridor with 3D video and static images from the compan...

USOC Buys Ad Of Its Own

Tomorrow, the USOC will announce the Team USA roster and they also want to make sure America knows the official partners from the Subways. You'll see this full page ad in the February 2nd USA Today. And in case you're interested, here are the two television ads that drew the USOC's ire last week, .

Links 02/01/10

Deals Callaway Sponsors Super Bowl Pre-GameLondon 2012 signs up department store, John LewisInJet signs exclusive sponsorship with the International Polo ClubPowerBar partners on iPhone appEnergy firm, PPL, buys 10-year, $20 million naming rights to Philly MLS venue Trends VANOC Ready To Stop Ambush At The Gates Vikings Grow Sponsorship 10% in 2009 Tactics VISA exten...

Emirates Airline Joins Ryder Cup Team

2010 is shaping up to be a busy year on all continents for Emirates Airline when it comes to sponsorship. The airline today announced it has agreed to become the official airline of the 2010 Ryder Cup in Wales as well as the European Team in 2012. HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: "The Ryder Cup is the pinnacle event in tea...

Former Ticketmaster Execs Launch Tech-Based Sponsorship Agency

On the heels of TicketMaster's $2.5 Billion merger with Live Nation, three former Ticketmaster executives are striking out on their own and launching a Nashville-based sponsorship agency, . According to a release, the technology-based agency, launched by former Echo execs Tawn Albright, Kevin Brown, and Joe Kustelski, will focus on connecting sponsor brands to consumers in the music and sports ...

As Sponsors Fall Away, the Iditarod Tightens Its Belt

Due to a $1 million loss in sponsor revenue, even the world's most famous dog race has had to cut back. “This event, not unlike a lot of other sporting events — and any other ventures, really — isn’t immune to what’s happening with this country’s economy,” Hooley said. “We’ve done our own little bit of financial suffering in the past few months.” Sponsorships and licensing fees for race ...

Senate Candidate Sponsors NASCAR Driver

There's a well circulated quip in the blogosphere that goes like this: "Members of Congress should wear their sponsors on their chest." Democratic U.S. Senate candidate Kendrick Meek is taking this idea to the next level by sponsoring Mike Wallace's car at the NASCAR Nationwide Series opener at Daytona International Speedway on February 13th. "I'm thrilled to sponsor the race car driven by...

Links 02/02/10

Deals Carling become Official Beer of Scottish RugbyEmirates Joins Ryder Cup TeamFlorida Senatorial Candidate Sponsors Nascar Team Trends In India, Big Brands Are Back At College Fests Survey shows growing green practices among pro sports teamsFront Row: Kia got $7 mil+ in media from Australia Open Men's FinalStudy: Arts Sponsorship Has Doubled Since '01 in South Africa ...

New NCAA Sport: Competitive Recycling

As March Madness approaches, schools like California State - San Marcos and Stevens Institute of Technology never had much to celebrate until a new sport swept the nation. There are no lucrative clothing contracts or travel expense budgets, but each March RecycleMania crowns a new champion in eight categories including Targeted Material - Corrugated Cardboard, Per Capital Classic and Waste Min...