Links 01/27/10

Deals Nautique Boats Continues Sponsorship With USA Water SkiI-Bowl, AdvoCare extend agreementEmirates Becomes Official Airline of the BNP Paribas OpenPhuket Raceweek Resigns Jaguar Trends Why Some Airports Give Away Wi-Fi IOC close to new sponsorship deals Relay's 5 Ways to Drive Sponsorship Value USOC getting tough on ambush marketing to protect the Olympic marks ...

Music Sponsorship: China Most Accepting, Hungary Least

According to a new survey by market research firm, Synovate, Chinese music consumers are the most accepting of brand sponsorship of their favorite acts, while Hungarians are the most opposed to it. Synovate surveyed 8,000 adults ages 18+ across 13 countries - Australia, Brazil, Canada, China, France, Hong Kong, Hungary, India, Korea, Philippines, Spain, UK and US - to understand the buying ...

Stanley Works Boosts Awareness 21% with Sponsorships

Between 2005 and 2009, Stanley Works spent an average of $21 million per year on brand advertising resulting in unaided awareness over the time period growing from 27% to 48%. Between 2008 and 2009 alone, company officials yesterday said that brand awareness grew from 43% to 48% for the hand and power tool maker. "We’re trying to spend our money much more wisely and get the biggest bang for...

Sony Ericsson's Twitter World Cup Mashup

Many companies are stumbling into Twitter and trying to find a way to make it work with existing activation plans in order to cross off the 'social media checkbox.' Mobile companies, by their very nature, are held to a higher standard for social media activation. What is a World Cup Official Mobile Phone Handset to do? Sony Ericsson is leveraging soccer's global appeal and passionate country al...

ISC Sponsorships On Track For 2010

International Speedway Corporation, which owns and operates NASCAR race tracks throughout the nation, today reported that net income dropped 73% to $9 million in the fourth quarter of 2009 from $33.6 million in 2008 thanks to light consumer spending and declining corporate sponsorships. However, ISC reports signs that sidelined corporate budgets from 2009 are beginning to loosen up for 2010. ...

Links 01/28/10

Deals Subaru of America, Inc. to Sponsor Northwest Flower & Garden ShowK-Swiss becomes Presenting Sponsor of Honda LA MarathonFoxwoods Resort Casino Named Presenting Sponsor of Live Nation's House of Blues BostonRight Guard Joins Adidas and Nike for iHoopsHershey's Milk Signs On At DoverCastrol Scores UEFA DealMinn Kota Extends Sponsorship with FLW Outdoors Trends New Study...

Under Armour Protecting Core Brand, But Expanding Communications

Kevin Plank says that the apparel company he co-founded in 1996, Under Armour, 'speaks the language of football' but says the company is investing heavily in brand communication beyond the football field as well. Under Armour yesterday reported a 24% rise in 4th quarter revenue, but said operating costs, such as marketing expenditures and R&D, would exceed revenue growth in 2010. Beyond ...

Activation Tactic of the Week

Are you looking for new ways to leverage auto partners in-venue? Are you looking for ways to enhance seating at your venue? Ford featured an interesting "Best Seats in the House" exhibit at the 2009 MAC Championship, a game played at Ford Field in Detroit. Check it out below! A special thanks to Drew Ossakow of the Ohio University Center for Sports Administration for his insights and ...

Prilosec's Official Sponsor Social Media Campaign

Amid declining sales and the arrival of two new competitors in the OTC heartburn medicine category, P&G's Prilosec is ramping up its sponsorship efforts. However, it's not paying big rights fees in NASCAR and the NFL, which it has previously sponsored. It has created officialsponsor.com, which asks real people to submit their own sponsorship proposals about what they can achieve without heart...

Callaway Sponsors CBS' Super Bowl Pre-Game

Callaway and CBS Sports have signed an agreement that makes the golf equipment manufacturer the presenting sponsor of the Super Bowl Today pregame show this Sunday. The partnership marks the first ever Super Bowl pregame sponsorship struck by a stand-alone golf company. Callaway Golf will use the coveted 5:00 – 5:30 PM slot to showcase their 2010 product line, headlined by the company's ne...