Military Hero To Get NASCAR Naming Rights Courtesy of Crown

Since 2007, as part of its sponsorship with Richmond International Raceway, Crown Royal has signed over the naming rights to the winner of an essay contest on crownroyal.com. This year, Crown Royal will honor one military service member with title sponsorship of the Your Name Here 400. As part of the Crown Royal “Your Name Here” 400 contest, five finalists from various branches of the armed...

Vanity Fair Rolls Out The Red Carpet With L'Oreal iPhone App

With about a month to go, Vanity Fair is getting an early start on the Oscar predictions with a new iPhone app, sponsored by one of their major advertisers, L'Oreal Paris. This is the latest in a fast growing trend of publishers launching sponsored iPhone apps. Take for instance, USA Today's partnership with Hampton Hotels and Motor Trend's recently launched iPhone app with Mercedes-Benz. ...

Win A Free Sponsorship Consultation With Front Row

Front Row Marketing Services, a Philadelphia-based firm specializing in developing and evaluating sponsorship investments, is offering a free sponsorship analysis as part of the company's website relaunch. Here's what you need to know: The free sponsorship analysis contest runs through Sunday, February 28, and the winner will be announced on Monday, March 1st. To be entered for a chance to ...

America’s Cup Sinks as Sponsors Flee Billionaire Feud

Billionaires Larry Ellison and Ernesto Bertarelli have turned an America’s Cup boom into bust, according to Business Week: A 30-month wrangle over rules canceled a 19-team qualifying event, scared off sponsors like Banco Santander SA, UBS AG and Nestle SA and shrank the organizing budget to 8 million euros ($11.1 million) from a record 230 million euros in 2007, organizers said. Read Mo...

Links 02/08/10

Deals Audi confirmed as Louis Vuitton sponsorGameStop renews its sponsorship with JGRDanica Patrick, JR Motorsports add Hot Wheels Sponsorship for Nationwide Series Trends It's Been A Good Sponsor Signing Week for The Campign World Truck Series Your Client As An NBA All-Star Microbrews Get The Boot Thanks to Olympic SponsorshipIOC spurns Deloitte's sponsorship offerSports...

What's Not To Get About Sponsoring A Panda?

The Washington Post reports that hours after he landed, Tai Shan, the panda who grew up at the National Zoo in Washington, D.C., and returned to China on Friday, had acquired a corporate sponsor: Sichuan Auto Industry Group. Remarkably the reporter states: "It's unclear what Sichuan Auto gets out of it." Are you kidding me? How about world domination! Who doesn't love a Panda? And for...

DHL's Fashion Week Activation Showcases Global Supply Chain

DHL wants to own the entire fashion logistics supply chain and it's using fashion weeks across the globe to do it. DHL returns to New York's Mercedes-Benz Fashion Week for the event's final stint at Bryant Park next week. As part of this season’s Mercedes-Benz Fashion Week, DHL will be hosting a customer workshop, entitled, “Moving Fashion in Style” which will highlight some of the key suc...

Non-traditional Now 10% of Revenue at WMG

For some time, major labels have been securing 360 degree artist deals, which encompass non-traditional revenue streams aside from recording, such as marketing partnerships and merchandising. Warner Music Group's Edgar Bronfman shed some light on their approach during the company's earnings call earlier today. Here's some of what he had to say on expanding the company's non-traditional revenue....

Links 02/09/10

Deals City of Winnipeg scores first sponsorship under municipal sponsorship planMissouri State outsources athletic marketing to NelliganFord Partners With PBS For Black History MonthUTSA Athletics, DOCUmation announce five-year sponsorship agreementJ.C. Penney Expands Robotics Sponsorship Trends Investment in web series will hit $135 m by 2013 Two music services that offer f...

How Many Sponsors Is Too Many?

The Milwaukee Brewers are seeing an uptick in sponsor interest, even on the heels of a disappointing 80-82 season according to the Milwaukee Journal Sentinel. "We are seeing the marketplace climb out of conservative budgets. People are still looking for short-term deals. But we are starting to see renewals with three- to five-year extensions. But new money is coming in, too. Those new dea...