J.P. Morgan Fuels Innovation At Round the Island Race

Last week, J.P. Morgan Asset Management announced it would continue title sponsorship of Britain's largest yacht race, the Round the Island Race, through 2012. Born in 1931, Round the Island takes place each June and is the fourth largest sporting event in the U.K. after the London Marathon and the Great North and South Runs. The growth has garnered interest from other sponsors as well, inclu...

Beam Brand Serves Up Scotch on Ice

Laphroaig Islay Single Malt Scotch, a brand under the Beam Global Spirits & Wine umbrella, will become a 2010 official sponsor of the United States Curling Association (USCA) ahead of the 2010 winter games. The sponsorship kicks off a year-long celebration of Scottish heritage by one of the world's most popular single malt Scotch whiskies. "We're excited Laphroaig has been named the offici...

Scotia Bank Ambush Upsets VANOC

When you spend $110 million to be the official bank of the Olympic Games, VANOC's got your back. That's the message that VANOC's director of commercial rights management, Bill Cooper, sent in threatening legal action against ScotiaBank and its new ambush attempt of Royal Bank's Olympic sponsorship. Scotiabank launched the "Show Your Colours" campaign in Vancouver Tuesday "You look at … the ...

Mets Sue SpongeTech For Unpaid Sponsorship

According to today's New York Post, the Mets have filed suit against SpongeTech for being in default of its 3-year, $3.34 million sponsorship. The New York Post writes: SpongeTech Delivery Systems, a New York firm that makes soap-filled sponges, is the target of a nasty lawsuit from the Mets' Citi Field that alleges the company stiffed the ballpark out of $300,000 owed for stadium-related ad...

7-Eleven Renames Police Horse Slurpee

Coming on the heels of Indianapolis and KFC's deal to rebrand fire hydrants, the Baltimore Sun reports that 7-Eleven is coming to the aid of the Baltimore Police Horse Unit. In exchange for a $5,000 sponsorship, the convenience store chain will be allowed to rename one of the 121-year old police unit's horses with its name-sake drink, Slurpee. Slurpee will be etched in the horse's saddle and ...

Links 01/14/10

Deals Caribou Coffee and Minnesota Timberwolves Sign Deal7-Eleven Renames Mounted Horse in Baltimore Police SponsorshipLaphroaig Signs Deal With United States Curling AssociationNets Launch Strategic Partnership with Rite-AidReebok to Sponsor Independent Movie 'Crooked Arrows'Continental Tire signs Multiyear Deal With MLS Trends Ryder Cup Proving Hard SellEvolution of Sponsorship: Adapt ...

Activation Tactic of the Week

Are you looking for new ways to leverage electronics partners? Are you looking for new ways to entertain fans during periods of play? The Orlando Magic featured a humorous "Name that TV Tune" video board segment that served as a fan-favorite during games in the '08-09 season. The Magic created a few simple vignettes featuring players and dance team members trying to sing the words to a recogni...

South Beach - For Sale?

This past Wednesday, Miami followed many other municipalities and awarded a three year contract to The Superlative Group, a Cleveland-based marketing company, to seek out corporate partners interested in affiliating with the Miami Beach ``brand.'' Similar programs have recently been established in cities such as Indianapolis, Chicago, New York City and Winnipeg, to great expectations and varyi...

Links 01/15/10

Deals Time Warner Cable named Anaheim Ducks official telecom providerStanley Toolworks is newest sponsor at Walt Disney WorldAir Force Renews Richard Petty Nascar Sponsorship Trends South Beach - For Sale? Miami hires Cleveland-based agency to find corporate sponsors Tactics MSG Sues SpongeTech Over Unpaid Sponsorship Fees photo credit: crystal clear via wikimedia

SpongeTech Calls Sponsorship Complaints "Inaccurate"

This past week, the New York Post wrote that both the Mets and Madison Square Garden had filed lawsuits against SpongeTech seeking back sponsorship payments for bounced checks. Late Friday, SpongeTech put out a release entitled 'SpongeTech Clarifies Press Inaccuracies,' which states: "the Company was recently served with a complaint from Madison Square Garden with allegations including breac...