Links 12/01/09

Chrysler Ending U.S. Soccer Sponsorships7-eleven Signs on as Associate Sponsor of Danica PatrickGo Daddy now racer Patrick's primary car sponsor Blue Cross and Blue Shield Claims Presenting Sponsorship of Texas Round-Up 10KNascar Should Be Racing to Demonstrate ROI for SponsorsRanger Boats Renews with FLW OutdoorsNational Bank Financial Group Increases its Commitment to Tennis in Can...

Korean Air Invests in Arts & Culture

Korean Air has entered into a partnership with the British Museum and will invest in new touchscreen multimedia museum guides over the next five years. The guides, launched yesterday, will come in 11 different languages. Yang Ho Cho, chairman and chief executive of Korean Air, said: "Korean Air is a company that encourages and facilitates cultural exchanges. Millions of people appreciate ar...

Nissan Dilemma Demonstrates Difficult Diplomacy of Olympic Bidding

Autocar reports that production of Nissan's new battery-powered Leaf hatchback in the UK is now uncertain after BMW outbid the carmaker for the right to supply electric vehicles to the 2012 London Olympic Games. Autocar writes: Nissan UK’s trump card in trying to secure European Leaf production for Sunderland was the fact that it could promise to have an outlet for at least 2000 units of th...

New Study: Regional Sponsors Are a Hit in Major League Baseball

Recent data from a study by sponsorship measurement firm FanLab may show that smaller regional brands are standing tall with some of the biggest, official MLB sponsors in the country. FanLab’s September 2009 study included a national random sample of 1186 consumers who were asked about top-of-mind sponsors of Major League Baseball and then about their interest level in MLB and other pr...

First Mover (Dis)Advantage Applied to Sponsorship

Wikipedia: First-mover advantage or FMA is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.[1] Sometimes the first mover is not able to capitalise on its advantage, leaving the opportunity for another firm to gain second-mover advantage. What do...

Links 12/02/09

First Mover (Dis)advantage Applied to SponsorshipCreators Of New Ice Skating Reality Show Eyeing Five SponsorsNew Study: Regional Sponsors Are a Hit in Major League Baseball Sponsorship allows you to capitalize on and leverage OPR: other people’s relationshipsKorean Air Invests in Arts & Culture; Launches Multimedia guides with the British MuseumSimple Sochi Logo Will Appeal To Spons...

Advance Auto Parts Titles Monster Jam

Advance Auto Parts will become the title sponsor of Monster Jam in a multiyear relationship. Advance Auto Parts began its national partnership with Monster Jam in 2004 and became the "Official Auto Parts Retailer” of all Monster Jam events in the United States, while holding that designation until this transition to the title sponsorship. In addition to the series becoming the Advance Auto P...

Sony and FIFA Announce the World's First 3D FIFA World Cup

Sony and FIFA today announced an agreement for selected media rights of the 2010 FIFA World Cup in 3D. FIFA will produce the world's first FIFA World Cup in 3D. Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced using Sony's 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the worl...

For Holidays Starbucks, Critics See (RED) & Green

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spent $15 on any purchase Starbucks automatically made a $1 donation to The Global Fund on their behalf. Customers also got a copy of the exclusive All You Need Is Love Holiday CD for free. But that’s not all. On D...

Links 12/03/09

Bright House Networks enhances sponsorship of Indiana Pacers starting this season through 2013Fiat Sponsors MySpace Music Launch in U.K.St. John's County approves $200K PGA sponsorship Samsung, Voda sponsor RugbyCASIO G'zOne Sponsors Billabong Pro MauiSony and FIFA Announce the World's First 3D FIFA World CupBest Western Renews Sponsorship of NBA’s Hornets BookmobileAdvance Auto Part...