Activation Tactic of the Week

Are you looking for new ways to leverage the passion and emotion of sports without owning rights to marks? Are you looking for new ways to leverage key holidays throughout the calendar year? Puma has created an outstanding Valentines Day viral campaign that will surely impact the lives of thousands of soccer fans (and their spouses) around the world. Puma created an entertaining viral piece ...

Edwards Has Responsibility at Daytona: Footlongs for Food Banks

Not wanting the USOC to have to generate all of the buzz for Subway's new campaign, the sandwich chain is aiming to carry its own weight with a new Carl Edwards campaign this weekend at the Daytona 500. Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion will have the opportunity to win a bunch of footlongs for his hometown food shelter. If Edwards wins, the Colu...

Links 2/12/10

Deals Emirates Confirms $82 Million Deal with A.C. Milan Trends The TOP Dogs of Olympic Sponsorship America's Cup Sponsors Abandon Ship Sponsorship Bailout by IOC Worked Tactics PETA Asks Larry Bird to Drop McDonalds SponsorshipTaco Bell is an All-Star This Weekend Audi Launches Winter Olympic AdsMcDonalds Uses Olympic Ads to Tout Smoothies, Food QualityKodak Joins Hom...

Blackberry Loves Black Eyed Peas, Too

Coming on the heels of Blackberry's blockbuster U2 sponsorship in 2009, Blackberry has partnered up with The Black Eyed Peas The E.N.D. World Tour starting February 16 and taking the group to more than 40 cities throughout the world. Details of the activation are still unclear, but organizers are planning to stream the group's March 30th performance at Staples Center to nearly 500 movie th...

The Swiss Army Knife of Measurement?

Since sponsorship often contains many different types of media under a single deal, properties often must measure pieces of the puzzle in isolation and piece them together for the client. Now one company is attempting to aggregate various forms of media valuation under one roof (one application), designed for sponsorship. Meet Turnkey Sports and Entertainment's new online reporting tool, Activ...

P&G CMO on Activating Fast & Bundling Brands

While P&G's "Thanks Mom" campaign may be hitting all on cylinders in Vancouver, the world's largest consumer products maker didn't have much time to put their plans into action. P&G announced its first ever Olympic sponsorship with the USOC last year and quickly put together marketing plans to make the most of it over the next two weeks. SBJ's Tripp Mickle has a great interview with Procter & G...

Links 2/16/10

Deals Aaron's Renews ARCAUSOC adds BP as a SponsorThe Black Eyed Peas Team Up WIth Blackberry for 2010 TourCoca-Cola Plans to Extend Olympic Sponsorship Trends The Social Media Olympics: "Big brands go digital to enhance sponsorship" Tactics Diet Coke Targets FashionistasProcter & Gamble CMO Marc Pritchard Talks SponsorshipVisa and Samsung mobile banner advertising for ...

Visa's 2010 World Cup Spot

Coming fast on the heels of Visa's Go World Olympic campaign, Saatchi & Saatchi put together this new spot for Visa's 2010 World Cup activation in Europe. Busy year. In addition to its enormous Olympic activation, Visa is one of six global FIFA partners with exclusive global category rights through 2014. Visa paid an estimated $200 million for the honors in 2006. Check out the brand new World C...

World Cup: Why Visa Has the Rights, But MasterCard Got Paid

With Visa's new 2010 World Cup spot coming out, it might be a nice time to revisit the tussle that went down between Visa, Mastercard and FIFA on the last go-around of FIFA's World Cup sponsorship renewal. Visa's 2010 World Cup sponsorship will be its first in the financial services category (Mastercard was an official sponsor from 1990-2006). The transition was anything, but smooth. It's comp...

Team Demands $ From Grocery Chain in Sponsorship Triangle

The only thing is, for the AHL's Syracuse Crunch, it is not Penn Trafffic's sponsorship money the team is seeking in bankruptcy proceedings. Rather it seems the team is seeking the money it is owed from the rest of the team's partners. In court papers filed today, the Crunch claim that the grocery chain was scheduled to pay the team on behalf of sponsors such as Nestle, Dole, Unilever, Clorox a...