The 20 Best-Known European Football Sponsors

Adidas, Nike and Puma are the best-known football sponsors in the five largest European football markets according to a new study by sports marketing firm, SPORT+MARKT. The European football Brands Top 20 of 2009/10 survey was conducted with over 3,000 European football fans. “Jersey sponsors and kit suppliers dominate European communication in football“, says Hartmut Zastrow, SPORT+MARKT Exec...

Links 01/21/10

Deals P&G Prepares 'P&G Family Home' for Olympic Athlete Families in Vancouver Manchester United has signed a multi-million pound sponsorship deal with Turkish AirlinesFirestone Brand Continues as Official Tire of Toyota Grand Prix of Long Beach Trends Sports Sponsorship Perks Up NASCAR sees stability in the sport as it nears 2010 season Top 20 Brands in European FootballVANOC on...

Is The Sponsorship Marketplace Corrupted?

The sports marketing industry has been ripped pretty good this year from lawmakers to late night talk shows, but few go so far as to call it the "the last sanctioned bases of corporate corruption." In what we can assume, will be a pretty controversial piece, zoo and acquarium industry veteran Rudy Socha ripped the sports industry in a recent post for everything from pumping demographics to bu...

Links 12/10/09

Deals Kymco USA named Official Scooter and ATV of NHRAFarm Bureau Insurance ends sponsorship of Joe Gibbs RacingNike Becomes Outfitter of Choice for UIL's 1,300 Texas High SchoolsSwimsuit-maker, Tyr, Announces Multi-Year Partnership with USA Triathlon Tennessee Toyota Dealers To Serve As Title Sponsor For East vs. West Tennessee Classic TrendsWorld Yacht Racing Forum debates sport's comme...

Could Tiger Woods Be A Good Thing For Event Sponsorship?

If you want to play the sports marketing game, there's really only a few options in town; the primary two being partner with an event property or create an endorsement deal with a recognized athlete. Well before the Tiger situation, brands were moving away from one-off athlete endorsements and allocating more of their marketing spend to other forms of more measurable media. Add on to that the...

Activation Tactic of the Week

As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along th...

"Can't Miss" Marketing & AVTR-lash

You can't turn on the TV these days without seeing a promo for James Cameron's 3D Thriller, Avatar, set for release next Friday. Glass half full - everyone knows about it. Half empty - do we know too much? Generally, we're all for brands that use media spend to promote a film and gain relevance with a particular film's audience, but in this case it seems the studio could be walking a thin line...

Links 12/11/09

Deals Henkel Continues Sponsorship of University of Michigan Solar Car TeamEnsure to sponsor Champions Tour Rock Barn event in 2010New €6m deal sees Vodafone answer Dubs' sponsorship callToyota and Live Nation partner on Oakdale and Comcast deals TrendsWorld Yacht Racing Forum debates sport's commercial return Could Tiger Woods Be A Good Thing For Event Sponsorship?Why Tiger Woods PR dis...

Sun Life's Silly New Naming Rights Ad

Many people thought the concept of paying millions for naming rights was a joke well before Sun Life Financial's new TV spot. The thing is, this ad really isn't that clever. I mean, there are plenty of real life examples of wasteful naming rights deals they could have pointed to. That seems easier.

British Airways Chooses IMG For Consulting

After a competitive pitch, IMG has been named British Airways agency of record for sponsorship marketing. In the role, IMG will assist BA in activating existing sponsorship investments, as well as, identifying new opportunities. British Airways' major ongoing sponsorships include the London 2012 Olympic and Paralympic Games, Taste of London and the British & Irish Lions Tour (rugby). P...