Links 02/17/10

Deals ACE Group close to title sponsorship decision for Champions Tour eventDe Vere Hotel Group to extend PGA sponsorshipLucas Oil Reinks with Accord Speedway for 2010Coca-Cola Plans to Extend Olympic Sponsorship Trends Surge in Digi SponsorshipSports Enterprises Race to be GreenOlympic Sponsorship Creates ConfusionSponsorship Woes Threaten Future of U.S. Formula 1 Team Ta...

Third Longest Non-Sports Sponsorship Gets 18th Renewal

When you think of the longest running non-sports sponsorship, Macy's Thanksgiving Day Parade probably comes to mind, but how about the QuickChek New Jersey Festival of Ballooning? What QuickChek calls the largest summertime hot air balloon and music festival in North America, held annually at Solberg Airport in Readington, New Jersey, has been sponsored by the chain of convenience stores (he...

AT&T Latches On To NYC Extreme Local

AT&T and NYC & Company -- the official tourism, marketing, and partnership organization for the City of New York -- announced today a two-year advertising and marketing agreement which provides an integrated package of marketing assets to allow AT&T and its YELLOWPAGES.COM brand to reach customers throughout New York City. The assets include founding sponsorship of the NYC Official Information ...

Links 11/30/09

AT&T Latches On To NYC Extreme Local; Signs 2-year Marketing Partnership with NYC & Co.Audi Renews Title Sponsorship of Joburg Fashion WeekWith Dubai Uncertainty, Arsenal Happy to Tear Up Emirates Contract Brands Line Up Behind Tiger: 'Private Matter'Freightliner Trucks Join Revolution Racing for 2010 SeasonProfitable SDCCU Extends Poinsettia Bowl Title SponsorshipExperts Raise Doubt...

Sponsors Look to Cash In On New Year's Resolutions

Many marketers look to cash in on New Year's resolutions this time of year, but did you know some properties will let you sponsor one too? Instant online credit information provider, Equifax, is aiming to help consumers better manage their finances in 2010 as a co-sponsor of Londons New Year's Day Parade and Festival. The New Year's Day Parade, which has become a fixture of London's cel...

ESA Crowns 2009 Sponsorship Winners

Wrigley’s Extra: Extra 90+ took home the Business to Consumer Award at the European Sponsorship Association's 2009 Awards last week. Wrigley's beat out competition from fellow shortlisted contenders, Coke Zero Presents: Wayne Rooney’s Street Striker, PUMA Ocean Racing and Vodafone Taxi Grand Prix. Wrigley's joined forces with the Sun Online to develop a "Minutes that Matter" microsite that ...

Game's Up!

With little brand awareness outside of middle Tennessee, it appears Sommet has suddenly wised up to the fact that approximately eight million dollars may have circled the drain over the past two years, as part of their three year naming rights deal with the Nashville Arena. On November 25th the Preds thanked Sommet by suing the naming rights partner for missed payments on the deal sched...

Ranger Boats Renews With FLW Outdoors

Ranger Boats has renewed their sponsorship with FLW Outdoors, the two parties announced today. "We're proud to have such a strong partnership with Ranger Boats," said Trisha Blake, Chief Marketing Officer & Executive Vice President of FLW Outdoors. "Ranger is the ultimate standard on the water. Their leadership within the world of competitive fishing goes back more than four decades and our ...

Value of Olympic Sponsorship Questioned

The value of Olympic sponsorship was questioned at European Sponsorship Association’s annual European conference, Future Sponsorship, in London last week. Over 200 leading figures from all areas of the sponsorship industry took part in a survey which asked the question – Are domestic Olympic packages (LOCOG) good value for money? A staggering 79% said "NO." The Tier One Olympic Sponsorship Pro...

Chrysler Ending U.S. Soccer Sponsorships

Chrysler will be ending its sponsorship of U.S. national soccer teams. The Wall Street Journal's Eric Morath reports: The soccer sponsorship contract is “neither necessary nor valuable” to the auto maker’s bankruptcy estate and “will not be assumed … in connection with the Fiat transaction,” Chrysler attorneys said in court documents filed last week. Read more >> photo credit: wi...