Links 10/29/2009

Sochi within sight of $1 billion target after Bosco Sport become latest sponsorTW Steel offers sponsorship boost for RenaultSt James's Park naming rights plan under fire NASCAR, rooted in fossil fuels, turning over new, green leafLV= is new sponsor of Anglo-Welsh CupMorrisons to sponsor 3D premiere of Disney's A Christmas CarolUSI secures Insurance category with Patriots, RevolutionT...

Activation Tactic of the Week

Are you looking for ways to leverage a beverage company around an endurance-related event? Are you looking for new ways to integrate alcoholic beverage companies? Coors Light is capitalizing on the buzz around the 2009 ING New York City Marathon by partnering with the New York Road Runners to offer a creative "Race to Refreshment" promotion for NYC residents and visiters to enjoy. The promot...

Like Category Doesn't Always Mean Like Strategy

At my old agency we used to get many proposals where the client would simply drop in our client's name with another in the category - and vice versa. In fact, on occasion we'd get a proposal for a client that we didn't even represent. This may work for a few categories, but often times brands, even within the same category, have differing marketing objectives, which guide a unique sponsorship ...

G3 National College Tour Kicks Off with Best Buy & EA

Best Buy G3: Games, Gear & Gadgets, is launching its 2009 fall college tour at Boston College today. Over the next three weeks, the National Tour, which is presented by Best Buy and EA, is expected to reach thousands of videogame enthusiasts at 10 major colleges and universities. EA isn't the only publisher on board. Capcom, Ubisoft and Activision will also be showcasing titles within the...

How to Buy a Super Bowl Ad for Exactly 1¢

Admit it. You've always dreamed about seeing your company's big fat brand on a Super Bowl broadcast. To most marketers, that outcome is highly unlikely. Enter CollectiveCommercial.com. The website, started by two Quebec-based entrepreneurs, launched today and aims to sell enough micro ads (in the form of pixels) to buy an entire Super Bowl commercial. Really. It seems they'll attempt to ...

Honeywell Consumer Products Group Extends NHRA Sponsorship

NHRA.com reports that Honeywell has renewed two official sponsorships - FRAM automotive filters and Prestone - and will continue to sponsor the FRAM-Autolite NHRA Nationals at Infineon Raceway in Sonoma, California. FRAM automotive filters will remain the Official Filter of NHRA, while Prestone will continue as the Official Antifreeze/Coolant of NHRA. “We know NHRA fans are passionate abo...

Applying Lessons Learned

Some information just came across my laptop suggesting the average sponsorship proposal meets only 45% of brand needs. That’s a pretty unfortunate figure. Imagine buying things and being more unhappy than happy with just about every purchase option? Not only frustrating that you can’t find much you like, but also painful, as with so few choices the price for what does meet your needs wi...

Links 10/30/2009

A Street Musician With a Sponsor - AxeNew Visa London 2012 campaign offers consumers the chance to win a Visa pre-paid card worth £2012.Magic City flush with sponsors What's that Brand Doing in My Show?G3 National College Tour Kicks Off with Best Buy & EAMake the Most of Your Advertising DollarsCitizens Bank Basks in the Glow of Phillies' SuccessLG Dips Out as Surfing SponsorAdvance ...

ING NYC Marathon Activations

Back in 1970, the activation opportunities were pretty limited with only 55 runners finishing the first New York City Marathon. This year, the ING NYC Marathon expected 40,000 runners to cut a path across the five boroughs. Each year the opportunity, and expectations, gets bigger for the marathon's partners including ING, 4 New York (NBC affiliate), Asics, Foot Locker, Continental Airlines, T...

FanCar Finds Its First Driver

FanCar, which we wrote about last week, announced today that it will sponsor two-time NASCAR Sprint Cup champion Terry Labonte and Carter/Simo Racing at the Ford 400 on November 22nd in Miami. In order for this to work, FanCar is counting on NASCAR fans to visit www.fancar.com and invest $20 to be a sponsor of Terry Labonte’s #08 Toyota Camry at Homestead-Miami Speedway. “We started FanCar to ...