USOC Lands Official Medical Services Provider

The United States Olympic Committee (USOC) and D.I.S.C. Sports and Spine Centers have signed a strategic partnership in which D.I.S.C. will become an Official Medical Services Provider through the 2012 Olympic Games. With this agreement D.I.S.C. will collaborate with the USOC sports medicine team to develop and implement a comprehensive sports medicine program with unmatched continuity of care ...

Live Nation Grows Q3 Sponsorship Rev 4.4%

On the heels of announcing a marketing alliance with Coca-Cola, Live Nation today announced that sponsorship revenue totaled $78.5 million during the third quarter, an increase of 4.4% over the prior year. Revenue grew by 14% to $1.8 billion, but merger expenses (with Ticketmaster) impacted net income, which fell by half to $69 million. In 2009, Live Nation has grown its number of sponsors by...

Links 11/09/09

Live Nation Grows Q3 Sponsor Rev by 4.4%Ciara On Board for LG, Verizon Push A&E To Title Sponsor Pacquiao vs. CottoUSOC Lands Official Medical Services Provider in D.I.S.C.FA £10m McDonald's sponsorship deal targets grass-rootsFor Olympics Sponsors, Stock Prices Soar Before Vancouver GamesThe Perils of Overcompensating in Sponsorship SelectionFor Colts, Better to Be Lucky than GoodCambr...

Sponsored Wi-Fi Is Corporate Gift of Choice

Seems like sponsored Wi-Fi is the corporate gift of choice this holiday season. In recent weeks, Google has partnered with Virgin America, Lexus has teamed with American Airlines and Ebay has offered free Wi-Fi for Thanksgiving on 250 Delta flights. Today, Google announced it will also take the tab on free Wi-Fi for 47 airports nationwide through the end of the year. "This is one of our holid...

An Army of Sponsorship Volunteers

When the PGA Tour's Heritage golf tournament lost Verizon tournament director Steve Wilmot knew he had a challenging road ahead. While pursuing an $8 million replacement for Verizon, tournament officials are also taking a decentralized approach by enlisting a wide base of volunteers to call on local businesses - one skybox seat, booth or charity benefit table at a time - knocking on doors if ne...

Pilot Pen Will Not Renew in New Haven

The New Haven Register today reports that Pilot Pen will not renew title sponsorship of the professional tennis event in New Haven following the 2010 tournament. The sponsorship, estimated to be worth $1.4 million a year, began in 1996. “We have enjoyed being the title sponsor of the Pilot Pen Tennis tournament” said Dennis Burleigh, President and CEO of Pilot Pen Corporation of America in a r...

Welcome to the Happiest Place on Earth!

It's a common thought in sports circles that the Sports Industry owns the "cornerstone" on sponsorships and perhaps they do. But I dun'no … I think I may have met the Industry's match this past weekend when I took a trip through the Magic Kingdom ... Disneyland! Wow – all I can say is that the happiest people within the "Happiest Place on Earth" – must be the sponsorship accounting people tuck...

Sprint Dials Up Real Housewives

Bravo has partnered with Sprint as the first ever 360° multi-platform sponsor for “The Real Housewives” encompassing an on-air, online and mobile presence for the fifth season of “The Real Housewives of Orange County,” airing Thursdays on Bravo. Sprint will have a weekly on-air presence via tagged tune-in spots and billboards. Sprint will also be the exclusive sponsor of a weekly online webis...

Tapping the Green Category of Green Sponsorship

In many cases, new sponsor assets are created in response to a sponsor need or a property/fan necessity. Given the consumer's growing appetite for cause relationships and increased pressure from environmental activists, green sponsorships have the potential to accomplish both. But green sponsorships don't come without hurdles. Often times they deal with never before seen sponsor assets and pl...

Links 11/10/09

The Pizza Hut Invitational High School Hoops Tourney Has Renewed Its Title SponsorshipAirTran Airways Takes Flight With the Marquette Golden Eagles Ads inside nets: Giving new meaning to 'biscuit in the basket'Sprint Signs Integrated Deal with Bravo's Real Housewives'Last call' for Budweiser dragster at season finaleIndyCar's Sarah Fisher Signs Extension with AAANASCAR addresses needs of pa...