The Devil's in the Details

By the time you read this posting, we'll have just returned from our trip to Baltimore, MD and several days of "final walk-thru" meetings with all the various partners, hosts, suppliers and coordinators of our upcoming 2010 National Sports Forum conference (www.sports-forum.com). It won't be long now – in fact, we're just about exactly three months away from "Show Time"! This will be my second...

ESA Offers Guide for Sponsorship Sales

Karen Earl, Chairman and Founder of U.K. sponsorship consultancy, Synergy, says sponsorship works best when a mutually beneficial partnership is agreed. With this premise as a foundation, the European Sponsorship Association (ESA), of which she is also Chairman, has released an introductory guide for rights holders seeking to secure sponsorship. The 23-page guide is aimed at small organizatio...

Sponsorship Professionals Gone Wild

How do you take your mind off a souring sponsorship environment? How about a little Tony Robbins! Check out this YouTube clip posted by Jason Peck from last year's annual IEG conference in Chicago. Let the good times roll..

Ready Brew, Set, Go

What do Starbucks' new Ready Brew product and racing have in common? Race fans at this weekend's Phoenix Sprint Cup event are about to find out. Earnhardt Ganassi Racing with Felix Sabates and Starbucks plans to provide NASCAR fans attending this weekend’s race with a taste of Starbucks VIA Ready Brew. Beginning Friday, Nov. 13, the thousands of NASCAR fans in attendance at PIR should be on...

Links 11/11/09

3M Expands Nascar Category ExclusivityMohegan Sun gets naming rights to Northeastern Pennsylvania arena Starbucks Via Ready Brew to sponsor Truex Jr. this weekendBank of America is Closed for Veterans Day, But Still Hard at WorkMiami Heat: Sponsor sales better than anticipatedCoke's Sponsorship of London Tube Runs into ProblemsKaiser Permanente to Title Sponsor Denver's Colfax MarathonTire ...

Nets Secure CURE for Auto Insurance

CURE Auto Insurance has announced that it will be the Official Auto Insurance sponsor of NETS Basketball. As part of the alliance, the Princeton, New Jersey-based CURE Auto Insurance will be the title sponsor of the CURE Courtside Club, an exclusive lounge for courtside ticket holders at the IZOD CENTER, as well as the site for the NETS post-game radio show. Other elements of the alliance inc...

Is Boxing Back For Mainstream Sponsors?

Looking at the line up of sponsors that promoter, Top Rank, has assembled for this weekend's Pacquiao/Cotto fight, you might think so. For one fight, at least. Sponsors for this weekend's blockbuster bout at Las Vegas' MGM Grand now include AT&T, Mexican beer Tecate, The History Channel, Smart Phone, and Aeromexico, announced at this week's pre-fight press conference. Michael Marley of t...

Deal Flow 10/16/09

The St. Louis Blues have inked a new 3 year deal with St. Louis-area McDonald’s restaurants, which will offer fans free Big Macs anytime the Blues score five or more goals in a home game. >> Full Story Deal of the Day - Vote! McDonald's/St. Louis Blue - Good deal?(poll) Unilever's Degree has signed a one-year sponsorship of the U.S. Army's All-American Bowl. American Airlines is the ...

FourSquare: Social Media for Cause Marketing

Of all the different social media tools I’ve tried (e.g. Twitter, Facebook, blogging, etc.), a new one I just started using, Foursquare, probably has the most potential for cause marketers. Why? Because the backbone of Foursquare is the businesses at which its members visit, check-in and score points. When you pop into a store, bar or restaurant you can earn points, badges or can even become...

Wonderful Pistachios Get Stackin'

Wonderful Pistachios has signed up a triple threat as part of its latest campaign to show the healthy snack benefits of pistachios. Coming on the heels of its $15 million "Get Crackin'" advertising campaign debut featuring Olympic swimmer Dara Torres and Miss Teen South Carolina, Wonderful Pistachios announced plans to roll out a grass-roots presenting sponsorship of the World Sport Stacking A...