Aflac Partners with ScottsMiracle-Gro for NASCAR Sponsorship

Splitting up primary sponsorship is becoming a common practice for cost conscious NASCAR sponsors. Today Aflac, primary sponsor of Carl Edwards and the No. 99 Aflac Ford Fusion, announced a partnership with ScottsMiracle-Gro, giving the company primary sponsorship for six Sprint Cup races in the 2010 season. The partnership extends Scotts relationship with Carl Edwards, who earned his...

How Does J.I.T. Sponsorship Affect YOU?

Yesterday, Viacom talked about an environment of "Just-in-Time" advertising whereby advertisers have been waiting longer in the sales cycle to purchase inventory. "Just-in-Time" is a widely-used business strategy designed to manage carrying costs of goods and inventory by ordering inventory upon demand. Like retail inventory, many marketers are waiting until later in the sponsorship sales cycle...

Sponsorship Opps on Ice

With temps dipping into the 40's today in NYC, we thought we'd check in with two sponsored events that went down or, in the case of the Bryant Park Pond is going up, around town. The USOC's "100 Days to Vancouver"Events like this help to extend the Olympic platform for sponsors beyond a two week window to new audiences and venues. Participating at today's 100 day event at Rockefeller Center...

Links 11/04/09

International Polo Club Palm Beach And Piaget Ink Three-Year Sponsorship Agreement Do Marathons Have Mass Brand Value?Univision announces sponsors for Latin Grammys: Heineken, Verizon, McDonald's, Hennessy, AXE, Degree, A.H.A., PEOPLEHow Does J.I.T. Sponsorship Affect You?Aflac Partners with ScottsMiracle-Gro for NASCAR SponsorshipLiverpool Signs 1888BetSpongeTech Sposors MLB Post-Se...

Qantas Sponsorship Team Gets the Axe

After deciding not to renew its 21 year relationship with the Australian Open earlier this year, Qantas has let go of its seven member internal sponsorship team in favor of "outsourcing" the job to an agency, The Age reports. M&C Saatchi will manage the airline's existing sponsorship portfolio the report says. From The Age: ''Every sponsorship deal will be affected by this decision,'' s...

Sponsor Offers Take Home the Trophy Promotion

Not that trophy, Yankees fans. Barclay's, in celebration of their recently announced, Premier League sponsorship is giving fans a chance to take the Premier League trophy home.. or school... or work.. "Imagine having the most sought after trophy in English football taking pride of place in your living room, letting your children take it to school, or at work just to impress your coll...

IEG: Marathon Sponsorship Up 2.5% in '09

Have an affluent demo and a new way of bundling sponsorship inventory allowed marathon properties to increase their sponsorship take in '09, in the wake of a relatively flat to down overall environment? That's what IEG says, although a projected 2.5% increase is still significantly down from the 9% increase IEG forecasted for marathon sponsorships from '07 to '08. Chicago, Ill. (PRWEB)...

What's Next for UCF?

How do you raise the profile of a basketball program that last year finished in 6th place in Conference USA? How about a sponsor controversy involving the two biggest apparel brands and basketball's most recognized surname. In an exhibition game on Wednesday, Marcus Jordan, son of Michael, took the court in Nike Air Jordans, while the rest of his teammates wore contractually-bound Adidas ...

Partnering to Create New Sponsorship Inventory

In another creative example of partnering to create new sponsorship assets, Group Experiential Learning (GEL) has joined forces with the US Sailing Team AlphaGraphics (USSTAG) as a new bronze-level partner, US Sailing today announced. What makes this partnership unique is not in the fact that the team has added another partner to their roster, but rather in how GEL will be integrated into U...

Apple & Tennis Channel Team Up For Players Lounge

Tennis Channel has teamed up with Apple to launch a new suite of interactive features under the name, Players Lounge. Tennis Channel hopes to reveal athlete personalities through the online destination where tennis’ top players answer personal questions about their off-court lives. Viewers also will have the ability to download players’ favorite songs directly from the Lounge through iTunes...