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IZOD Officially Named IndyCar Title
As was widely reported earlier this week, the Indy Racing League (IRL) today officially unveiled IZOD as the title sponsor of the IZOD IndyCar Series. Although the cost of the sponsorship was not revealed, reports earlier this week said the deal is worth approximately $10 million annually. The multi-year agreement marks the first title sponsor IRL has had since 2001. "The combination of...
Read MoreRihanna Gives Voice to Nokia's New Push Smirnoff Grants Programme for young promoters Fall Sports a Windfall for AdvertisersNike and USA Basketball Extend PartnershipIZOD Officially Named IndyCar TitleApple and Tennis Channel Team Up for Players LoungeBig Time Bats to be Presenting Channel for YES' Parade CoverageChelsea Chief Says He Would Consider Selling Naming RightsAdidas Drops UC...
Read MoreSunrise Inks JetBlue for Florida Panthers & BAC
JetBlue will become the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship. In celebration the airline is offering an 18 percent off sale for bookings made today at www.jetblue.com/bac for travel between Dec. 2 and Dec. 16, 2009 to/from any of the airline's 18 nonstop citie...
Read MoreAre you looking for new ways to leverage a corporate partner specializing in transportation services? The 2009 World Series between the New York Yankees and the Philadelphia Phillies was being called by many the "Amtrak Series", a dream scenario for the inercity passenger rail operator. With New York serving as its busiest train station and Philadelphia's 30th Street Station ranking 3rd, Amt...
Read MoreClorox BBQ Brands Takes Billboard Promotion Award
In New York last night, Billboard magazine awarded KC Masterpiece barbecue sauce and Kingsford charcoal with the music industry's premier marketing honor -- Billboard magazine's annual Concert Marketing and Promotion Award -- for firing up the Keith Urban Escape Together World Tour. In winning the award, KC and Kingsford beat out campaigns from Rascal Flatts/J.C. Penney, Blink-182/State Farm, M...
Read MoreK-Swiss to Rebrand as "the California Sports Company"
When looking for an apparel partner, K-Swiss may not be the first name you think of. For properties in California, that may be about to change. K-Swiss, the apparel and shoe company founded by two Swiss brothers in Los Angeles over 40 years ago, has established a "new direction" for the brand that will include events and grassroots sponsorships in a number of sports that fit with the Califo...
Read MoreCould GetFugu Be A Killer App for Sponsorship ROI?
In all of the recent talk about SpongeTech's business dealings, one of the legal disputes lost in the noise surrounding SpongeTech was a recent lawsuit with mobile search company, GetFugu. Originally, SpongeTech had agreed to GetFugu says that its 'unique “See It,” vision recognition ”Say It,” voice recognition; ”Find It,” location recognition; and “Get It,” Hot-Spotting services are targe...
Read MoreXTO Energy to Sponsor NCHA Super Stakes Univ of MD soccer coach gets sponsorship from Mondo, a sports flooring manufacturer Coolest Perk of Little League World Series Stardom: Your Own Baseball CardsLittle Debbie Brand Renews NASCAR Sponsorship Of Marcos AmbroseBeckham's Sponsorship Revenue Soarded in 2008Clorox BBQ Brands Takes Top Billing at Billboard AwardsGenerate hunts for sponsor...
Read MoreHansen Natural Seeks to Stem Rising Fees by Sponsoring Smarter
Hansen Natural is aggressively using sponsorships to establish a foothold abroad. However, the company has learned that it's not easy.. or cost efficient.. sledding. So Hansen is taking a different strategy according to Chairman and CEO Rodney Sacks, by using what the juice and energy drink-maker has learned in past sponsorships to now pursue a strategy of "ownership" around key properties...
Read MorePanasonic has signed a three-year sponsorship agreement with Tennis Australia, commencing in January 2010 and continuing until 2012. The agreement encompasses a number of tournaments including the Medibank International Sydney, the Brisbane International and the Australian Open – the Grand Slam of the Asia Pacific. Panasonic Australia will become the official TV, Camera and Air Conditioning Sp...
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