Here Are All The New Ads You'll Be Seeing This NFL Season

Opening weekend is finally here. Have a look at some of the brand new TV spots NFL partners will be running this season... Bud Light Tide (P&G) Gillette (P&G) Old Spice (P&G) Visa Papa John's Courtyard by Marriott Campbell Soup Company New Era Cap Company #activationstag

Fashion Week Sponsor Crowdsources the Perfect "Snackcessory"

How do you make fiber fashionable? General Mills is asking fashionistas to help out with that. A Mercedes-Benz Fashion Week sponsor for the second year running, Fiber One is activating its sponsorship by asking fashion fans to submit a design for their own "Snackcessory" – a stylishly-designed case or pouch that can store on-the-go snacks – ahem, like Fiber One Bars. After submitting a photo an...

This Activewear Juggernaut Shuns Big Advertising For Relationship-Building Events

Lululemon Athletica CEO, Christine Day, says "our #1 priority is meeting our guests where they are at." In some cases, that may be through a marathon on the streets of Vancouver, at a music festival in Whistler, on hundreds of yoga mats in New York's Bryant Park or even in a store-window, which often serves as an experiential yoga demo for the fast growing apparel giant's now 189 stores through...

Watch U.S. Open Champ, Andy Murray, Freak Out About His Missing Watch

Having lost all of his four previous Grand Slam finals, you'd like to think Andy Murray could relax a little after finally winning his first, the U.S. Open, last night. However, among Murray's first words after getting the monkey off his back, surprisingly were "have you got my watch?" Afterall, one of the most coveted PR moments for tennis sponsors is the trophy shot. While Federer has the...

This Is What Happens When Silicon Valley Comes To Fashion Week

No longer simply the domain of couture and fashion endemic brands, Mercedes-Benz Fashion Week, via sponsorship, is increasingly home to downright consumer goods like Pepsi, DHL... even Fiber Bars. But when tech companies like Microsoft and Google get involved, well, that's when things get really interesting. "When we started the shows, 'technology' was not a word associated with Fashion Wee...

Microsoft App Diagrams The Viral Distribution Of A New Album

Indie rock band, The xx, has found an interesting way to track the way their new album (releasing today) is shared. Teaming up with Microsoft, the band has launched an app that tracks in real-time how their music is shared throughout the world over time. "As with each project we undertake, this is yet another opportunity to step back and rethink what’s possible on the web," Microsoft ...

Fashion Retailer Allows Customers To 'Customize the Catwalk'

British fashion retailer, TopShop, has joined forces with Facebook for this weekend's Summer 2013 London Fashion Week show in an effort to make a more immersive and socially engaging experience for the customer. The retailer says that through the partnership it will offer customers the most customized fashion show experience ever. Viewers will be able to ‘customise the catwalk’ giving...

The World's Largest Manufacturer of Musical Instruments Just Launched Its Own Record Label

After negotiating endorsement with thousands of artists, Yamaha will soon find itself on both sides of the negotiating table. The world's largest musical instrument manufacturing company has launched a boutique, one-stop-shop record label to support rising and established artists, complete with a full-service recording and video production studio in Franklin, Tennessee. The new division will wo...

Obama Campaign Ads Coming To Madden NFL 13

Looking for an escape from presidential politics? Don't look to gaming. Once a safe-haven, it seems even Madden 13 is now a medium for political promotion. Taking advantage of the enhanced ad targeting capabilities that connected gaming consoles now provide, President Obama's re-election campaign is again tapping into in-game ads already appearing in a variety of EA titles including Madden ...

Sponsorship Now Tops Broadcast, Matchday Revenue At Manchester United

Manchester United posted its best year ever for commercial revenue, which now represents 36.7% of the club's total revenue and for the first time exceeds broadcast and matchday income. The club reported its first annual results as a NYSE-listed company earlier today. Boosted by its unprecedented $559 million sponsorship deal with U.S. automaker, General Motors, Manchester United reported that a...