Match.com, DC Entertainment Pair Up For Super Hero Dating Profiles

Match.com, the world's largest dating website, has come up with a clever way to help promote this Wednesday's release of DC Comics' Justice League #12, the issue that reveals a heated love affair between Superman and Wonder Woman. The partnership between Match.com and DC Entertainment includes both Superman and Wonder Woman having dating profiles on the site and a compatibility analysis, which ...

[SLIDESHOW] Find Your Favorite NFL Team's New Gatorade Bottle

Gatorade, an NFL sponsor since 1983, has expanded its limited edition NFL team bottles from 15 to 32 NFL teams this year. With the custom bottles shipping to shelves across the country this week, TheSportsBusinessExchange.com has compiled this nifty slide show for 27 of the 32 NFL team bottles you'll be seeing soon. Worth a look. #activationstag

QSR Sponsor Imprints School Logo Into Local Hamburgers

Sonic has found a unique way to activate its sponsorship of the Louisiana-Lafayette Ragin' Cajuns. The QSR may be the first to use food coloring to imprint a school logo on the actual burger, not just the packaging. Starting today, these special edition burgers are available at the chain's locations throughout southern Louisiana. How many school logos are on a hamburger bun? ANSWER: one and ...

[VIDEO] Nike Activates Soccer Partnership With Puppetry

Nike's new spot for the CTR360 Maestri III boot featuring FC Barcelona’s midfielder Andrés Iniesta showcases a string-controlled puppet blowing past opponents on a miniature football pitch. “The truth is that I really like the ad, it’s nice,” said Iniesta. “I’m obviously not a puppet ... but I’ll keep this puppet with affection.” Check it out... #activationstag

Pandora Looks To Get More Local, A New Kind of Media Partner?

If you go onto Pandora you'll see some major marketing partnerships. The fast-growing, newly public online radio service has recently cut national marketing deals with the likes of Chase, Lexus and Wendy's. By the numbers, Pandora reported a 53% jump in advertising during the third quarter bringing its ad revenue to nearly $90 million. While big partnerships are helping the company monetize...

State of Virginia Secures Corporate Sponsor For "Safe Phone Zones"

Virginia Governor Bob McDonnell just announced Virginia’s launch of the “Safe Phone Zones” program sponsored by GEICO, which includes highway signs that direct motorists to Virginia’s Safety Rest Areas and Welcome Centers where they can safely use their phones for calling, texting, surfing and accessing mobile apps. In what may be a reptilian first, the iconic Geico lizard looks like it will be...

Sponsors Secured For Reality TV Mission To Mars

Mars One, a Dutch planned expedition that aims to create a human settlement on Mars, has landed its first sponsors, for what it says will be a Big Brother style "global reality-TV media event." Mars One will aim to first send robots up to the Red Planet between 2016 and 2020 with the goal of having the first four astronauts land in 2023. Sponsors announced last week include Byte Interne...

Check Out How Coca-Cola Wrapped Up The Olympic Games

To put an exclamation point on its sponsorship of the 2012 Summer Olympics, Coca-Cola yesterday rolled out this giant 100-foot vending machine. The one day promotion was accompanied by a free offer for fans that first registered online. Worth a watch.. #activationstag

Awkward. Larry Ellison's Oracle Racing Now Supported by Rival, Microsoft

In an ironic twist of fate, one of billionaire Larry Ellison's most prized possessions is now being supported by his most bitter nemesis. In June, Microsoft announced plans to buy enterprise social networking company, Yammer. In and of itself, this has nothing to do with sponsorship unless you know that Yammer is one of the official suppliers to Larry Ellison's Oracle Team USA and their defense...

Ad Agency Crowd-Sources Its Name Change

Ad shop, DW+H, knew it needed a new name. Rather than gather company execs for a brainstorm, it decided to open its name change up to the masses using ad creative crowdsourcing site, Victors&Spoils. The agency issued a brief and is asking for new ideas for its own name from the 6,000 or so ad minds on the site. To make things interesting, there's a $4,000 bounty to the person that can come up w...