Airline Asks For Paper Napkin Pitches

American Airlines recently found a novel relatively free way to tap into the genius down at SXSW in Austin. Partnering with start-up community, Wakefield, the airline created the American Airlines Paper Napkin Pitch Contest, which runs until March 12th and asks passengers to drop a napkin with their most creative ideas for AA into boxes located at the #newAmerican lounge at SXSW. In addition to...

Financed by Sponsorship, This New Event Aims To Be "Most Watched Ever"

Imagine a single event with 140 million live spectators. Sound crazy? Don Hartsell, the founder of the World Sky Race, doesn't think so. Hartsell, who has been kicking around the idea of an around-the-world blimp race for years, says the inaugural event will take flight in 2014, composed of eighteen back-to-back races that span 30,000+ mile around the globe. The $50 million budget will be f...

[RESEARCH] Puma Proves Men Love Their Wives More Than Football

Newcastle United's kit partner, Puma, recently came up with a clever way to answer the age old question -- what do men love more, women or football. Watch what happened... Hat tip: psfk.com #activationstag

Moët Launches U.S. Open's First Champagne Bar

Second year U.S. Open sponsor, Moët & Chandon, has stepped up its activation with the opening of the tournament's first-ever champagne bar. Designed in the brand’s signature style, the Moët & Chandon Terrace at this year's tournament will feature an outdoor lounge environment serving Imperial Champagne along with a full complement of bar options. "The partnership with the US Open marks a st...

Chevy Looks To Spark Mini Sales With New Sponsorship

The new 2013 Chevrolet Spark, a "mini" car offered in bright colors like Jalapeno, Salsa Red, Lemonade, Denim Blue and Techno Pink, will pace nearly 10,000 runners at this weekend's Color Run in Brooklyn, the first of numerous Spark-paced races across the country. The deal, which also makes Chevrolet Spark the tour's official vehicle, comes just weeks after the mid-July launch of Chevy's new li...

MLB Adds Presenting Sponsor For Wild Card Games

Anheuser-Busch and Major League Baseball have agreed to a six-year renewal of their long-running sponsorship agreement, which designates Budweiser as the Official Beer Sponsor of Major League Baseball. Under terms of the deal which will run through 2018, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from ...

Yahoo! Fantasy Football Adds Two New Sponsors For '12

Citi and Snickers have joined Yahoo! Sports for its 15th season fantasy football. Citi will sponsor Yahoo! Sports Fantasy Football Draft Central, a tool to help fantasy football players determine their draft strategy, while Snickers will deliver personalized messages to users on the “Match Ups” pages. "We have some exciting things lined up for Yahoo! Fantasy Football this year that make it e...

Check Out Reebok's New Gym/Retail Hybrid Concept, Fit Hub

Reebok is aiming to take experiential to the next level with its first stateside Fit Hub gym/store, opened last week in New York City. The 2,500 square foot experiential retail store, which doubles as a venue for training and exercise demos, is staffed with fitness experts that can provide customers with workout advice. The store is also attached to a 10,000 square foot gym designed specificall...

Boosted by New Sponsors, Nascar Team Becomes First To Make Inc 5000

Front Row Motorsports, owners of the number 26, 34 and 38 entries in the NASCAR Sprint Cup Series was named to Inc. Magazine’s list of the 5,000 fastest growing privately held companies in the United States. Coming in at number 800 with annual revenue of $7.8 million, this marks the first time a NASCAR Sprint Cup Series team has made the Inc. 5000 list. The team generates its revenue almost ...

Check Out This Inspirational Ad From Paralympics Sponsor, Samsung

By most accounts, Samsung wasn't the most high profile sponsor at this years Olympics, but they've just released a powerful new ad for the upcoming Paralympics called "Sport Doesn't Care Who You Are." Check it out.. #activationstag