Entertainment Giant, AEG, Is On The Block

Anschutz Entertainment Group, the live events company owned by billionaire Philip Anschutz, is looking for a new owner according to a report published Tuesday night by the LA Times. According to the paper, the company which owns premier assets such as the Staples Center, Rose Garden, Home Depot Center, Los Angeles Kings hockey team and Los Angeles Galaxy pro soccer team, could spark a potential...

Shoe Brand Takes Message To The Streets With Bold New Nightlife Campaign

Cole Haan is taking its marketing message out of boutiques and straight to the streets...literally. The new nightlife campaign includes a food truck that gives away grilled cheese sandwiches and sells stilettos outside of NYC's nightclubs (PSFK has photos of the stiletto selling food truck here). The Cole Haan brand, coinciding with Fashion Week, also launched a series of late night parties cal...

Google Teams Up With Cirque du Soleil For Immersive Online Experience

What happens when leaders in performance art and technology come together? Cirque du Soleil has teamed up with Google to take its latest show online using HTML5. Using a webcam and motion sensory technology, fans can be part of the show. By gesturing and making sounds users are asked to navigate through the digital experience, follow characters and enjoy exclusive Cirque du Soleil performances....

Virgin Promotes Latest Partnership With In-Flight DJ's

We've seen airlines host fashion shows, acoustic guitar sets and even golf. However, with security so tight these days Virgin America may be breaking into unchartered territory with an in-flight DJ. To activate its sponsorship of FIlter Magazine's third annual Culture Collide Festival, Virgin America is planning to host several prominent DJ's on an October 3rd flight from New York to Los Angele...

Two Leagues That Let Their Refs Wear Sponsorship

Again thrust into the spotlight by last night's controversial Seahawks-Packers ending, the NFL referees are now the center of the sports universe. That means a lot of eyeballs on the arms of NFL referees each week, regardless of whether the call's a TD or INT. With all those eyeballs, might this all be resolved by a 3" 1/ 2-inch by 4" 1/2-inch patch? The kind already found on many NFL player je...

Two Days From Opening, Barclays Center Unveils Expanded Partnership Roster

With Brooklyn’s new sports and entertainment venue set to open this Friday, Barclays Center is unveiling a host of new partnerships. Adding to its already extensive roster of founding partners, Barclays Center will be launching marketing partnerships with Applebee’s, McDonald’s, New York Lottery, Party City, Reese’s, Robert Mondavi Wines, W.B. Mason, and Apollo Jets. The partners will be member...

By Land, Air and Lucky Cube, Fashion Retailer Expands To California

Uniqlo has come up with a unique way to promote its first California store opening. The Japanese casual fashion retailer, which competes head-on with Gap, Old Navy, A&F and others, is using a branded zeppelin from Airship Ventures to creatively get the word out about its upcoming San Francisco store opening. The red company logo, which took a team of 10 over 8 days to cut, produce, and install,...

Here's The One Brand That Benefited From Monday Night's Blown Call

Our friends from Front Row Analytics ran the numbers. #activationstag

Say Hello To The Soccer Ball That Turns Play Time Into Fundraising

Using patent-pending technology, New York's Unchartered Play, Inc. has come up with a unique way to raise money for charities. The Ludo ball tracks the time you spend playing with it via an embedded chip and wirelessly uploads playtime data to The Play Fund, Uncharted Play's new online giving platform. With the Ludo and The Play Fund, your play time is converted into currency that can be used t...

Dunkin' Donuts Sponsors Start-Up Contest

Dunkin' Donuts and its agency Hill Holliday have come up with a creative way to energize the coffee chain's social media efforts. The "Dunkin' Donuts Start-up Turbo Shot" promotion is asking start-ups to propose ideas online for how they can help energize the brand's social media efforts. From the pool of online entries, three start-ups will then be chosen to pitch Dunkin' Donuts their idea for...