Sportswear Brand Turns To IMG For Global Sponsorship Reset

Sergio Tacchini, the Italian tennis and sportswear clothing company most recently known for splitting ways with Novak Djokovic, this week announced a far-ranging global partnership with IMG. The multi-year partnership is meant to reinvigorate and relaunch the sports fashion brand with younger, more affluent consumers. IMG will serve as Sergio Tacchini’s licensing agent working with the Compa...

Red Bull Promotes Extreme Inventing With 'Creation'

If there's not a sport called extreme building yet, let's face it there's really only one brand that should be creating it. Red Bull, well known for inventing off the wall sports stunts, is challenging hackers, makers, builders and thinkers to create something of their own. Red Bull Creation, first launched in 2011, is a nationwide contest that asks teams of four to create something unique from...

Sponsors Drop Out of Presidential Debates

With only two days to go before the first presidential debate, the commission that runs the presidential debates has lost three sponsors in less than a week according to popular political blog, Politico. The latest sponsor to pull the plug on its partnership with the Commission on Presidential Debates is Philips Electronics and the move comes after similar actions by the YWCA and ad shop, BBH. ...

Sneaker Brand Puts New Spin On Talent Search

Apparel and sneaker brand, Converse, is using branded surveillance cameras to put a new spin on the age old idea of an urban talent search, as reported on by PSFK. The contest, called Pro Streets, is a Europe-wide game that lets people in various cities show off their street talents (dancing, skating, singing, etc.). The videos are then uploaded to ProStreets.com, where consumers will decide wh...

Paramount Teams Up With Ptch For Clever Paranormal Video Promotion

Paramount has come up with a unique way to get fans to share viral content ahead of one of its biggest fall releases. The marketing team for the studio's hit horror franchise, Paranormal Activity, has partnered with video mixing start-up, Ptch, to inspire fans to create their own Paranormal videos. The mobile video editing app launched just this past July allows users to mix audio, video and gr...

Dairy Queen Offers To Help The Weather Channel Name Winter Storms

The Weather Channel announced today that for the first time it will start naming winter storms. While this may seem like a ploy to generate additional revenue from naming rights, execs insist that it's simply about generating recall and awareness and according to The Weather Channel, named storms generate more of it. This doesn't mean advertisers aren't already trying though (see below). TWC...

Wonderbra's Decoder App Lets You Undress A Model

Wonderbra has come up with a creative and edgy way to advertise its new line of products, courtesy of digital ad shop, Digitas. Download the mobile app (iPhone or Google Play) and “decode” the new ad campaign (found in print, outdoor or YouTube). When the app on your phone matches up with the QR code on the screen, model Adriana Cernanova will appear in the smartphone with the Wonderbra product...

Measurement Firm Says NBA Jersey Patches Worth Up To $160M

If the NBA moves forward with a plan to allow corporate sponsor logos on the front of its uniforms for the 2013-14 season, one measurement firm estimates that the exposure value generated during televised games alone could reach $160 million. According to research conducted by Joyce Julius & Associates, Inc., the proposed 2.5-inch logos could appear clear and in-focus for nearly 500 hours comb...

Pitch Your Partnership Idea For $25K From The Food Network

Got a partnership idea for the Food Network? The network and Ad Age are calling on tech start-ups to shake things up. In a new contest launched today, start-ups are asked to review a brief and six will be invited to pitch their idea to the Food Network with the winner receiving a $25K partnership to make things happen. Click the graphic below to learn more. #leadstag

NHL Briefs Sponsors On Lockout Status

NHL COO John Collins reportedly met with some of the league's key corporate sponsors Wednesday afternoon. The Canadian Free Press reports that representatives from Molson, Canadian Tire, Sport Chek, Kraft, Sirius XM and Scotiabank all took part in the meeting, which served to update partners on the status of ongoing labor negotiations. A source told the The Canadian Free Press: "They we...