[VIDEO] Nike Uses Richter Scale To Rate Fan Enthusiasm

Nike and its ad agency, BBDO, recently set out to scientifically measure soccer madness. Using a digital seismograph, the apparel giant registered the equivalent of a 6.4 earthquake when a goal was scored! Video below. Source: PSFK #activationstag

Beermaker Taps Debates To Court Political, Media Elite

Unlike most high profile beer sponsorships, this one offers zero media exposure, but like any big event, behind the scenes of tonight's presidential debate, Anheuser-Busch InBev will be providing plenty of beer before and after the political fireworks. The St. Louis Post-Dispatch writes that the beermaker uses a much different sponsorship tactic to muster goodwill with the political elite: ...

Check Out What MINI Brought To A Boat Race

Recently, MINI USA signed on as a sponsor of the famed Head of the Charles Regatta. Always one to make things interesting, Mini's marketing activation wowed the audience of over 9,000 athletes and 300,000 spectators with this floating mini convertible. "We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober ...

Credit Sponsor Lets Fans Loan The Team

Online credit company, Freo, and the dutch soccer team it sponsors, PSV Eindhoven, have come up with a unique way to get the attention of fans. Through the Freo Loan League website, fans can now take a virtual tour of the team's stadium and scout out items they would like to borrow from the team. To be awarded the object they desire, fans must use the website to explain what item they want ...

Sony Shows Off Device Integration With New Skyfall Spot

Sony's "Skyfall Intelligence Gathered” ad was released today and the spot is jam packed with Xperia phones and tablets, Sony Vaio computers and Bravia TVs. 007 shows off the seamless device integration that Sony hopes will help it compete with connected competitors like Apple and Samsung. Sony's upcoming Skyfall product placement is also supported by this snazzy new website dedicated to the co...

NFL Names Official Cloud Software Sponsor

The National Football League and SAP today announced a multiyear sponsorship agreement that will make the German multinational software company the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The deal comes less than a week after the company's cornerstone sponsorship of MetLife Stadium. The NFL says it will utilize cloud solutions ...

LG Shakes Things Up With Legendary Elevator Prank

In another stroke of guerilla marketing genius/horror/humor, LG Electronics recently used an elevator as the scene of its latest prank. The viral video, accompanying the tag line "So Real, It's Scary," has been been viewed more than three million times in less than five days and was created to promote the clarity of LG's new IPS ("in-place switching") monitors. The consumer electronics giant re...

Pizza Chain Follows Back Twitter Followers With Creepy Mushroom Mascot

Pizza chain, Mellow Mushroom, recently came up with an interesting way to promote its growing social media presence. The Atlanta pizza chain now in 120 locations nationwide, told fans to follow it on Twitter and it might follow them back with the pizza chain's mastoc. The "Follow Us and We'll Follow You" campaign, while admittedly a little creepy, could provide an interesting idea for teams and...

Ad Shops Look To Save Symphony By Making It Social

Ad agencies, Havas Worldwide and Perfect Fools, have teamed up with the Netherlands' Metropole Orchestra, to make the modern idea of the symphony a little more social. The orchestra’s subsidy and existence is currently under threat, according to Perfect Fools, and to raise awareness and save itself, the orchestra is trying this new approach. On October 26h, the Metropole will play a symphony cr...

Nike Finds Buyer For Umbro Brand

Nike has reached a definitive agreement to sell its Umbro affiliate brand to Iconix Brand Group for $225 million. The transaction is expected to be complete by the end of 2012. The apparel giant had last May announced its intention to divest of Umbro and Cole Haan to sharpen its focus on driving growth in the Nike, Jordan, Converse and Hurley brands. Nike acquired Umbro in 2008. “It is a...