Man U Will End DHL Deal Early, Says It Can Get More $ On The Open Market

In a bid to get more for its training kit on the open market, english soccer club Manchester United has bought out its pre-existing sponsorship deal with transport and logistics company, DHL. The news was first tweeted by AP Sports Writer, Rob Harris, and according to reports, DHL is only in the second year of what is believed to be a four year, $64 million deal, now revised to expire as of Jun...

World's Largest Ferris Wheel On The Hunt For Naming Rights Partner

Last month, NYC officials unveiled plans for a $230 million Staten Island attraction, to be called the New York Wheel. What will be known as the world's largest Ferris wheel, the proposed 625 foot tall ride will have views of the Statue of Liberty, New York Harbor and Manhattan skyline. More importantly for corporate sponsors, Mayor Bloomberg's office estimates the wheel would draw as many as 3...

[VIDEO] Stoli Mixes Drinks At Zero Gravity

Seems like taking brands to space is all the rage. In this latest viral video, Stoli shows what it's like to mix in mid air. At zero gravity, that is. Using a specially modified Boeing 727, digital agency Rokkan and the folks at Stoli are calling this "the world’s first zero gravity beverage." Hat tip: Business Insider #activationstag

Check Out Burt's Bees' Before & After Billboard

It's not always easy to come up with a clever way to talk about dry and flaky skin. So to show the hydrating effects of its new Intense Hydration face care line, Burt's Bees and its ad agency, Baldwin&, created a unique "Before & After" billboard constructed entirely of coupons. When the coupons, meant to resemble dry and flaky skin, were peeled away, a lady with much smoother skin was revealed...

Comic Book Characters Suit Up For USA Luge

New York-based Valiant Comics will serve as a sponsor of the USA Luge team in preparation for the 2014 Olympics. In exchange, the team will be sporting a uniform inspired from the X-O Manowar comic book series. Here's USA Luge's marketing director, Gordy Sheer, talking about the low six-figure deal with the Wall Street Journal. #dealstag

NHL Team Sponsors PGA Tour Golfer

The Ottawa Senators announced today a partnership with local golfer Brad Fritsch, who qualified for the 2013 PGA tour this past weekend. The Senators entered into this promotional partnership with Fritsch this past summer, with the aim of assisting him to reach his goal of earning a PGA tour card. Fritsch accomplished his goal and earned his PGA tour card this past weekend. Fritsch's partner...

Like This Page And Your Facebook Profile Could End Up In The Louvre

If enough people like this Facebook page, their Facebook profile photos will be showcased in an exhibition at one of three museums: London's National Portrait Gallery, the Louvre in Paris or New York's Metropolitan Museum of Art. The museums have agreed to display the portraits once a million members have joined the The Profile Picture Exhibition. #activationstag

Broom Company Gets Clean Sweep of Big Ten Sponsor Assets

The Big Ten Conference has secured what its calling its "first-ever marketing agreement encompassing all 12 member schools and conference assets." The deal with Illinois-based, Libman Company, will provide specially designed mops for cleaning all 12 member schools’ courts during the 2012-13 men’s and women’s regular season basketball games, as well as for the 2013 Big Ten Women’s and Men’s Bask...

Weiden+Kennedy Sends Job Applicants On Hilarious Social Scavenger Hunt

Want to work on the Old Spice account at world-renowned ad shop, Weiden+Kennedy? Be prepared to "create the best original Pinterest board dedicated to the sport of inline speed skating." The agency, best known for its out of the box Nike ads, is looking for a social strategist for its Old Spice account. Rather than the traditional job post, it is asking applicants to complete the following 10 c...

[PHOTO] Check Out HSBC's Crazy Red Bunkers At The World Golf Championships

HSBC knows a thing or two about activating golf sponsorships. Check out the red bunkers on the driving range at this week's WGC-HSBC Champions event in China. H/T: Jamie Whittier Meanwhile, the absence of two of the game's biggest stars, Tiger Woods and Rory McIlroy, has HSBC's sponsorship honcho, Giles Morgan, seeing red. "I feel strongly that the top players should be here. We look...