NHL Team Sponsors PGA Tour Golfer

The Ottawa Senators announced today a partnership with local golfer Brad Fritsch, who qualified for the 2013 PGA tour this past weekend. The Senators entered into this promotional partnership with Fritsch this past summer, with the aim of assisting him to reach his goal of earning a PGA tour card. Fritsch accomplished his goal and earned his PGA tour card this past weekend. Fritsch's partnersh...

Like This Page And Your Facebook Profile Could End Up In The Louvre

If enough people like this Facebook page, their Facebook profile photos will be showcased in an exhibition at one of three museums: London's National Portrait Gallery, the Louvre in Paris or New York's Metropolitan Museum of Art. The museums have agreed to display the portraits once a million members have joined the The Profile Picture Exhibition. #activationstag

Broom Company Gets Clean Sweep of Big Ten Sponsor Assets

The Big Ten Conference has secured what its calling its "first-ever marketing agreement encompassing all 12 member schools and conference assets." The deal with Illinois-based, Libman Company, will provide specially designed mops for cleaning all 12 member schools’ courts during the 2012-13 men’s and women’s regular season basketball games, as well as for the 2013 Big Ten Women’s and Men’s Bask...

Weiden+Kennedy Sends Job Applicants On Hilarious Social Scavenger Hunt

Want to work on the Old Spice account at world-renowned ad shop, Weiden+Kennedy? Be prepared to "create the best original Pinterest board dedicated to the sport of inline speed skating." The agency, best known for its out of the box Nike ads, is looking for a social strategist for its Old Spice account. Rather than the traditional job post, it is asking applicants to complete the following 10 c...

[PHOTO] Check Out HSBC's Crazy Red Bunkers At The World Golf Championships

HSBC knows a thing or two about activating golf sponsorships. Check out the red bunkers on the driving range at this week's WGC-HSBC Champions event in China. H/T: Jamie Whittier Meanwhile, the absence of two of the game's biggest stars, Tiger Woods and Rory McIlroy, has HSBC's sponsorship honcho, Giles Morgan, seeing red. "I feel strongly that the top players should be here. We look forwa...

If You're A Fan Of Peter Jackson's The Hobbit, This Is Your Airline

Air New Zealand, an official marketing partner of Warner Bros.' The Hobbit has launched this clever Hobbit-inspired safety video aboard its flights to and from the country where the film was shot. The oft-ignored safety video ensures that at least Peter Jackson fans will be watching when Jackson himself makes a cameo appearance. The video also features a call to action that sends travelers to ...

Motorola Becomes Belieber

Motorola will be the official presenting sponsor of Justin Bieber's "Believe" tour. The deal was announced today along with the launch of a dedicated website for the sponsorship, called RowMLive.com. "We make phones that become a part of your life," said Gary Briggs, senior vice president, Marketing, Motorola Mobility. "Whether it's snapping a once-in-a-lifetime photo from a Justin Bieber con...

UFC Adds Official Ticket Resale Partner

The UFC is partnering with Ticketmaster to create an official ticket resale marketplace for the Ultimate Fighting Championship. Fans will have the ability to buy and sell tickets to UFC live events via a secure resale platform powered by Ticketmaster technology. The deal, announced yesterday, follows in the model of other recent Ticketmaster partnerships in the secondary ticket space with the ...

GM CEO: 'We Didn't Sponsor Manchester United For Europe'

As expected, GM's Manchester United deal was a hot topic on the company's quarterly conference call yesterday. Analysts, looking for clarification on how the Chevy brand intends to use the $559 million sponsorship deal in a relatively mature auto market like Europe, peppered execs with questions. Finally, GM Chairman and CEO Daniel Akerson came out and took commentators to task, saying that the...

Here's A Guy That Wants To Sell His Last Name To A Sponsor

You may be asking yourself what kind of guy would be willing to put his own surname up for sponsorship? Jason Sadler would be that guy. Having previous started a website called iwearyourshirt.com, he's taking it to the next level in 2013. This time, Sadler's selling his last name to the highest bidding sponsor. Before you laugh, Jason _________'s sponsor will actually be getting some serious bu...