NFL Names Official Cloud Software Sponsor

The National Football League and SAP today announced a multiyear sponsorship agreement that will make the German multinational software company the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The deal comes less than a week after the company's cornerstone sponsorship of MetLife Stadium. The NFL says it will utilize cloud solutions fr...

LG Shakes Things Up With Legendary Elevator Prank

In another stroke of guerilla marketing genius/horror/humor, LG Electronics recently used an elevator as the scene of its latest prank. The viral video, accompanying the tag line "So Real, It's Scary," has been been viewed more than three million times in less than five days and was created to promote the clarity of LG's new IPS ("in-place switching") monitors. The consumer electronics giant re...

Pizza Chain Follows Back Twitter Followers With Creepy Mushroom Mascot

Pizza chain, Mellow Mushroom, recently came up with an interesting way to promote its growing social media presence. The Atlanta pizza chain now in 120 locations nationwide, told fans to follow it on Twitter and it might follow them back with the pizza chain's mastoc. The "Follow Us and We'll Follow You" campaign, while admittedly a little creepy, could provide an interesting idea for teams and...

Ad Shops Look To Save Symphony By Making It Social

Ad agencies, Havas Worldwide and Perfect Fools, have teamed up with the Netherlands' Metropole Orchestra, to make the modern idea of the symphony a little more social. The orchestra’s subsidy and existence is currently under threat, according to Perfect Fools, and to raise awareness and save itself, the orchestra is trying this new approach. On October 26h, the Metropole will play a symphony cr...

Nike Finds Buyer For Umbro Brand

Nike has reached a definitive agreement to sell its Umbro affiliate brand to Iconix Brand Group for $225 million. The transaction is expected to be complete by the end of 2012. The apparel giant had last May announced its intention to divest of Umbro and Cole Haan to sharpen its focus on driving growth in the Nike, Jordan, Converse and Hurley brands. Nike acquired Umbro in 2008. “It is a dif...

Man U Will End DHL Deal Early, Says It Can Get More $ On The Open Market

In a bid to get more for its training kit on the open market, english soccer club Manchester United has bought out its pre-existing sponsorship deal with transport and logistics company, DHL. The news was first tweeted by AP Sports Writer, Rob Harris, and according to reports, DHL is only in the second year of what is believed to be a four year, $64 million deal, now revised to expire as of Jun...

World's Largest Ferris Wheel On The Hunt For Naming Rights Partner

Last month, NYC officials unveiled plans for a $230 million Staten Island attraction, to be called the New York Wheel. What will be known as the world's largest Ferris wheel, the proposed 625 foot tall ride will have views of the Statue of Liberty, New York Harbor and Manhattan skyline. More importantly for corporate sponsors, Mayor Bloomberg's office estimates the wheel would draw as many as 3...

[VIDEO] Stoli Mixes Drinks At Zero Gravity

Seems like taking brands to space is all the rage. In this latest viral video, Stoli shows what it's like to mix in mid air. At zero gravity, that is. Using a specially modified Boeing 727, digital agency Rokkan and the folks at Stoli are calling this "the world’s first zero gravity beverage." Hat tip: Business Insider #activationstag

Check Out Burt's Bees' Before & After Billboard

It's not always easy to come up with a clever way to talk about dry and flaky skin. So to show the hydrating effects of its new Intense Hydration face care line, Burt's Bees and its ad agency, Baldwin&, created a unique "Before & After" billboard constructed entirely of coupons. When the coupons, meant to resemble dry and flaky skin, were peeled away, a lady with much smoother skin was ...

Comic Book Characters Suit Up For USA Luge

New York-based Valiant Comics will serve as a sponsor of the USA Luge team in preparation for the 2014 Olympics. In exchange, the team will be sporting a uniform inspired from the X-O Manowar comic book series. Here's USA Luge's marketing director, Gordy Sheer, talking about the low six-figure deal with the Wall Street Journal. #dealstag