Ski Resort Offers To Soften The Blow For NHL Sponsors

One ski resort has a plan to ease the pain of NHL sponsors impacted by the current lockout. Of course, it's also aiming to get some free press along the way (it worked!). Whistler Blackcomb, North America’s largest mountain resort with over 2.6 million visitors annually, is offering a free Whistler Blackcomb marketing package to a hockey sponsor affected by the current work stoppage. While the ...

Watch An Ad Agency Scientifically Engineer Viral Video Success

Exactly how does one make a YouTube video go viral? Buyral! Check out this entertaining spoof video from Toronto-based advertising agency, John St. With the video garnering 200,000 views in three days, it seems the creators of other smash hits like "Catvertising" and "Pink Ponies: A Case Study" are certainly on to something! #humortag

Product [Re-]Placement: Beer Giant Asks To Have Product Removed From 'Flight'

Anheuser-Busch has a problem with the number two film at the box office this week. In a rare move, the brand has asked Paramount Studios on Monday to remove Budweiser from Denzel Washington's new movie, Flight. In the movie, which A-B did not pay for placement in, Denzel Washington is portrayed as an alcoholic pilot who frequently downs Budweiser. "We would never condone the misuse of our p...

Three Election Night Gimmicks That Made Network Coverage Worth Watching

Now that all the votes have been counted, lets talk about the election coverage itself. Waiting for results to come in doesn't always make for great TV so no matter which network you landed on last night, it's likely you were treated to some crafty election night gimmicks. For viewers, and especially OOH and experiential marketing aficianados, 2012 election night was a fresh change from the tr...

[VIDEO] Watch Pedestrians Step On Street Tiles And Start A Windows Party

Microsoft, in the midst of a rumored $1.5 billion marketing campaign for the launch of Windows 8, recently came up with a clever way to promote its new tile functionality. The campaign, created by McCann Oslo, encouraged pedestrians to step on a glowing street tile. Check out what happened next in the video below. Hat tip: MediaBistro #activationstag

USOC Adds Insurance Partner For 2014, '16

The U.S. Olympic Committee will add Liberty Mutual as an official sponsor for the 2014 and 2016 U.S. Olympic and Paralympic Teams in Sochi, Russia, and Rio de Janeiro, Brazil. The sponsorship deal, which replaces the USOC's incumbent in the category, #dealstag

[PHOTOS] Angry Birds Meets Star Wars In New F-1 Paint Scheme

Check out the new Angry Birds Star Wars paint scheme that Lotus will be rolling with next weekend at the United States Grand Prix in Austin, Texas. The partnership between the recently acquired Lucas Films, Swedish game maker Rovio and the Lotus F1 Team is inspired by the new Angry Birds Star Wars game, launched yesterday. The team will also promote the partnership online with a game in...

Sponsorship Mishap Shines Spotlight On Event Safety Concerns

One woman died and 19 were injured after signage promoting Lucozade's sponsorship of a Linkin Park concert in Cape Town fell Wednesday night. The New York Times reports.. The temporary scaffolding had been erected to hold a billboard for Lucozade, one of the concert’s sponsors, outside the Green Point stadium, where the California band was playing. The billboard toppled over in high winds, fal...

Chevy Reengineers Disney Test Track

Chevrolet designers and Walt Disney Imagineers will relaunch the Disney Test Track presented by Chevy in December it was announced Friday, giving visitors a first-of-its-kind experience in automotive design. The design collaboration between the two companies, which began 18 months ago, will let Epcot visitors design their own vehicle, test it on an indoor track, and create commercials for the ...

Chanel Turns To Unlikely Brand Partnership For Creative Inspiration

Meet Karl Lagerfeld's new Lego creation debuting next Spring for Chanel. Via DesignBoom.com #dealstag