Sweden's Hottest Exports Expand Music Partnership

Absolut Vodka and the electronic dance sensation, Swedish House Mafia, have announced plans to expand their relationship in 2013. Absolut will sponsor Swedish House Mafia's "One Last Tour", running from November 2012 to March 2013. The sponsorship is an extension of a relationship that began last Spring, when the two parties worked together to create a music video that received more than twenty...

Ben & Jerry's Crowdsources Ad Creative With Instagram

Asking fans to upload their ice cream instagram photos with the hashtag #captureeuphoria, Ben & Jerry's is running a new promotion that will use real fan photos for local marketing campaigns. Fans who share the photo with the hashtag are automatically entered and could see their photo turn up in local print, bus station, and billboard ads near the fan's home, according to PCMag. #ac...

Switzerland Promotes Tourism With Brilliant Ice Block Campaign

As if we needed one, the folks in charge of Switzerland Tourism have come up with a brilliant way to remind us that everyone could use a Swiss ski getaway this holiday season. They've been dropping ice blocks around London that when melted allow curious onlookers to redeem swiss-themed prizes like chocolate, skiing equipment, flights on Swiss Air, and vacation packages. The experiential campai...

Sporting Goods Retailer 'Not Even Going To Think About' Possibility of An SEC-Less Championship

Since 2005, sporting goods retailers in the Southeast have been big beneficiaries of the SEC's football dominance. Perhaps, none more so than fast growing Birmingham-based, Hibbett Sports, which operates 848 stores throughout mostly small to mid-sized markets throughout the South, mid-Atlantic and lower Midwest. So it's probably not a surprise that Hibbett, and retailers like it, account for th...

[VIDEO] Rihanna's Sponsored Party Plane Descends Into Utter Pandemonium

A 777 filled with journalists, musicians and crazy Rihanna fans jetting around the world for 7 concerts in 7 countries over 7 days ... what could go wrong with that right?? Apparently a lot. Judging from this Fuse video it's devolved into a streaker party plane. Even worse for the tour's Apple-rival sponsors, HTC and Microsoft, it looks to be an iPhone-filled streaker party plane! While...

As Lockout Continues On, Some NHL Sponsors Turn To Plan B

As the NHL lockout continues on, some of the league's largest sponsors are scrambling to reallocate marketing dollars. Today, the Global and Mail is reporting that Kraft will cancel its successful grassroots activation program, Hockeyville, for 2013 instead choosing to allocate $1 million to minor hockey associations across Canada. “We’re re-investing our sponsorship dollars to recognize the...

Airline Creates Middle-Earth Baggage Claim For Movie Tie-In

If you thought Air New Zealand had outdone itself with this Hobbit inspired safety video, you you've got to see how the airline is activating the movie tie-in at the Wellington Airport baggage claim! Hat tip: Jared Melzer #activationstag

Automaker Uses Signature Car Key To Make Sponsorship Stand Out

Likely recognizing that traditional car keys don't make for the best press shot, Mercedes-Benz wisely put its own spin on the practice of awarding tournament winners with a new ride. Check out the German automaker's giant instantly recognizable signature car key that it recently handed over to pro golfer Luke Donald. Via ESPN's Darren Rovell: #activationstag

Coke Brings Burn To F1

The Coca-Cola Company's rumored interest in Formula One came to fruition as Lotus announced the new multi-year sponsorship deal between the soft drink maker's energy drink, Burn, and the F1 team, Lotus. Details of the sponsorship, which will begin in January will be revealed in 2013 when the partnership officially launches. “The creativity of teams and the passion for speed and energy that...

Report: White House Considering Corporate Sponsorship For 2013 Inauguration

President Barack Obama's advisers have urged the White House to accept corporate donations for his January 2013 inauguration. Though corporate involvement was not allowed at the 2009 inauguration, the Wall Street Journal writes that this year "people involved in his re-election campaign said White House staff and campaign advisers have been debating whether to accept corporate money to stage th...