Ad Agency Lets 10-Year-Olds Try Their Hand At Client Work

If you've ever thought to yourself that a 10-year-old could come up with better creative than your ad agency, you may be right. Canadian ad shop, Grip Limited, in celebration of its 10th anniversary recently decided to let 10-year-olds take over on client work. Here's what happened.... via AdWeek #humortag

Sandy Puts Marathon Partners In Tough Position

Update, 5:10 EST: The ING NYC Marathon has been cancelled. Press conference coming soon. Despite much debate, the ING New York City Marathon will go forth as planned this weekend in the aftermath of Hurricane Sandy. With this, even the most basic of marathon preparations can turn into a New York Post story, leaving partners, who have invested millions of dollars and months of time planning, wi...

A Smart Sponsorship In Sandy's Aftermath

When Gawker went down during the middle of Hurricane Sandy, State Farm sponsored its make-shift replacement on Tumblr. In exchange for helping get the site back up and running, the insurance giant prominently added the tag line "Backup Site Covered By State Farm" alongside information on how to file an insurance claim from the storm. The deal was quickly assembled by OMD Chicago and the Gawker...

Oakley Launches GPS-Enabled Ski Goggles

Nike isn't the only sports apparel company using information technology to transform its business. Want to check your text messages or locate your friends on the slopes this winter? Oakley may have the answer. The company's brand new AIRWAVE goggles offer GPS, Bluetooth and a host of onboard sensors to give skiers instant access to information as they jet down the slopes. Check it out... vi...

Sponsor Sues Over Mismanagement of Armstrong Scandal

Swiss-based performance sportswear company, SKINS Compression, has sued the Union Cycliste Internationale (UCI) for $2 million, seeking damages related to alleged mismanagement and poor handling of the Lance Armstrong doping scandal. SKINS has pledged to re-invest any funds received from its action to support the future of clean cycling and restore credibility in the sport. SKINS, which has be...

Ski Resort Offers To Soften The Blow For NHL Sponsors

One ski resort has a plan to ease the pain of NHL sponsors impacted by the current lockout. Of course, it's also aiming to get some free press along the way (it worked!). Whistler Blackcomb, North America’s largest mountain resort with over 2.6 million visitors annually, is offering a free Whistler Blackcomb marketing package to a hockey sponsor affected by the current work stoppage. While the ...

Watch An Ad Agency Scientifically Engineer Viral Video Success

Exactly how does one make a YouTube video go viral? Buyral! Check out this entertaining spoof video from Toronto-based advertising agency, John St. With the video garnering 200,000 views in three days, it seems the creators of other smash hits like "Catvertising" and "Pink Ponies: A Case Study" are certainly on to something! #humortag

Product [Re-]Placement: Beer Giant Asks To Have Product Removed From 'Flight'

Anheuser-Busch has a problem with the number two film at the box office this week. In a rare move, the brand has asked Paramount Studios on Monday to remove Budweiser from Denzel Washington's new movie, Flight. In the movie, which A-B did not pay for placement in, Denzel Washington is portrayed as an alcoholic pilot who frequently downs Budweiser. "We would never condone the misuse of our pro...

Three Election Night Gimmicks That Made Network Coverage Worth Watching

Now that all the votes have been counted, lets talk about the election coverage itself. Waiting for results to come in doesn't always make for great TV so no matter which network you landed on last night, it's likely you were treated to some crafty election night gimmicks. For viewers, and especially OOH and experiential marketing aficianados, 2012 election night was a fresh change from the tr...

[VIDEO] Watch Pedestrians Step On Street Tiles And Start A Windows Party

Microsoft, in the midst of a rumored $1.5 billion marketing campaign for the launch of Windows 8, recently came up with a clever way to promote its new tile functionality. The campaign, created by McCann Oslo, encouraged pedestrians to step on a glowing street tile. Check out what happened next in the video below. Hat tip: MediaBistro #activationstag