NFL Adds Official Restaurant Sponsor

As part of a new multi-year agreement, McDonald’s will serve as the Official Restaurant Sponsor of the NFL and presenting sponsor of the 2013 Pro Bowl. The deal, which kicks off in December, gives the golden arches the right to feature the NFL Shield and collectively use of all 32 Team logos in its marketing and advertising. “McDonald’s has worked with local NFL teams for decades, and tod...

[VIDEO] Beckham Proves Loyal To Samsung In MLS Presser

Soccer superstar, David Beckham, may be retiring from MLS, but he showed yesterday that he's still at the top of his game when it comes to the sponsorships, that pay him over £13 million each year. When an Apple iPhone rang during yesterday's LA Galaxy press conference, Beckham, ever-loyal to his longtime sponsor, Samsung, sent the call to voicemail. It made for a good laugh. Here's the clip vi...

[VIDEO] Phone Maker Launches Product With Mind-Blowing London Light Show

Last Fall, Nokia's marketing brass promised to "invade cities with really fascinating and funny stuff" in promotion of its biggest marketing campaign ever. This past week, the brand lived up to that promise by transforming an entire London square into an immersive audio-visual show starring world famous DJ, deadmau5. The show is the latest experiment in a major ongoing experiential campaign we...

Why This Apparel Giant Was OK With Giving Up Sponsor Exclusivity

Can sponsor exclusivity stunt the growth of an event or sport? In some cases, the answer it seems may be yes. While exclusivity often pays off for the companies that sponsor, it could come at a cost to emerging properties that depend heavily on the media generated by additional partners. After having SpeedoUSA as an exclusive sponsor for over 25 years, USA Swimming recently shifted its sponsors...

Energizer Empowers Travelers With Latest Partnership

Energizer is teaming up with leading online travel company, Orbitz.com, to launch an integrated media campaign designed to reinforce brand alignment between Energizer's suite of Portable Power products and the act of booking travel. The creative brand partnership is an extension of recent research by the companies that indicates online travelers own an average of 2.7 web-enabled devices, with n...

Marbury Fined For Not Covering Up Logo

Former NBA star Stephon Marbury was fined by the Chinese Basketball Association for failing to adequately cover up the logo on his footwear, the only alternative afforded to player not choosing to wear shoes by league sponsor Li Ning. The CBA's $321 million sponsorship deal with Li Ning requires players to either wear Li Ning or cover up any logo of a competing shoe company. To get around those...

Hometown Companies Team Up For Detroit Clothing Line

Two of Detroit's hometown companies, Chrysler and Carhartt, have teamed up for a clothing line that's dedicated to their native city. The new line of limited edition "Imported From Detroit" work wear will debut at the LA Auto Show and is available exclusively at www.carhartt.com/chryslerifd and Carhartt's Sullivan Center Store in Chicago. Check it out.. "The pairing of the Chrysler bran...

Formula One Names Official Timekeeper

Rolex, a major player in prestigious events around the world such as golf (e.g. The Open Championship), tennis (e.g. Wimbledon) and yachting (e.g. Rolex Sydney Hobart), has signed what is perhaps its most global partnership to date. The luxury watchmaker will become a major long-term partner of Formula 1 in 2013 as the sport's Official Timekeeper and Official Timepiece. Rolex officials say ...

Ryan Seacrest Buys A Sponsorship Firm!

Civic Entertainment Group, a sponsorship and event marketing firm that counts Southwest Airlines, HBO, Kiehl's, the History Channel, ESPN, the NFL and CNN among its clients, has been purchased by the American Idol host's growing investment arm, Seacrest Global Group. Civic is well known for integrating branded experiences into municipal properties such as Southwest Airlines' pop-up porch in Bry...

Glow-in-the-Dark Graffiti: Smirnoff Finds A Creative New Way To Light Up The Night

Wieden + Kennedy Sao Paulo recently came up with a great new way to make sure that its client, Smirnoff, stood out in the night. Created with special paint, only visible with black lights, at several different Sao Paulo hot spots, black lights were activated from time to time to reveal the Smirnoff-themed graffiti surprising partygoers. Check it out... campaign: 'Creatures of the Night'...