Check Out How Adidas and the NBA Unveiled First-Ever Christmas Day Uni's

Adidas, the NBA's official uniform and apparel supplier through 2017, came up with a clever way to promote their first-ever Christmas Day uniforms. The uniforms, which were worn in this dribbled rendition of Carol of the Bells, will be worn during the five Christmas Day games on December 25th. “We worked with adidas to amplify our long-standing tradition of playing on Christmas Day,” said NB...

Camera Maker Sponsors 'World's First Real-Time Photo Gallery'

To show off the versatility of Sony's new NEX-5R camera with DSLR sized sensor and built in Wi-Fi, the camera maker recently asked 3 photographers to journey through their cities taking snapshots of London, Paris and Berlin at night. The twist? Their shots were beamed live via Wi-Fi to a London gallery where an audience eagerly awaited each new photo. Check it out.. Hat tip: #activat...

Heineken Brings Bike Sharing To Miami Art Week

Art lovers will have no trouble getting around Art Basel week traffic in Miami next week. Heineken has teamed with Wynwood Art District's bike sharing program, "Deco Bike," to provide green Heineken-branded bikes with built-in QR code technology. The Deco Bikes are equipped with QR (quick-response) codes both on the bike station map and murals throughout the city, which will provide inside-info...

How To Build and Manage A Page For Your Partnership Opportunity

We get asked a lot about how to add a property (i.e. sponsorship opportunity) to SponsorPitch's Property Index. Here's a quick step-by-step tutorial that walks you through the 5-step process for creating a new property page and how to get started managing your new page. If a page already exists for your property on SponsorPitch, you can simply click the 'Manage This Page' button on the right ha...

Six Flags Renews Official Credit Card

After a three-year run, Discover and Six Flags have decided to re-up their sponsorship deal today announcing a new, multi-year extension. The renewed deal will provide Discover cardmembers with in-park discounts, special ticket packages and exclusive experiences. As the official credit card of all domestic Six Flags parks, cardmembers will also receive access to a dedicated Discover gate during...

Boosted by Big Events, Euro Sponsorship Rises 14%

Aided by the Olympics and the Euro Championships, sponsorship spending grew by an estimated 14% in 2011, according to figures released today from the European Sponsorship Association (ESA). The ESA estimates that the 2011 value of the European sponsorship market is €26.5 billion - a 14% increase on 2010’s total of €23.3 billion. The uplift year on year was not across all markets with downt...

Nissan Marketing Exec: 'An Idiot Can Put A Logo On Something'

In an interview with PRWeek, Nissan Global Marketing Communications VP, Simon Sproule, recently spoke out on sponsorship creativity (or the lack thereof) in no uncertain terms. "An idiot can put a logo on something, you need to activate it," Sproule said. Regretfully (for you), that assertion was proved correct when we went digging in the SP archives... enjoy! #activa...

Moët & Chandon Toasts New Brand Ambassador

17-time grand slam champion, Roger Federer, will star in Moët & Chandon's next advertising campaign, launching next March. The deal is the latest in a string of recent partnerships that has solidified the champagne's standing in the world of tennis. "It's more than just an honour to be Moët & Chandon's brand ambassador, it's an invitation to be part of a very glamorous tradition," said ...

Eyewear Co. Promotes New Products With Pop-Up Schoolbus

NYC-based hipster eyeglass vendor, Warby Parker, has come up with a novel way to make eyewear interesting. The brand is on a nine-city “class trip," with renovated school bus and all. The interior, which has been gutted and now features a plethora of the online retailer's products, has been refashioned to look like the inside of a professor's office. The nine-city tour running throughout the Fa...

Beer Maker Makes Corner Store Come Alive

Between lagers, ale, micro-brews and more, the beer aisle can get crowded these days so Jamaican beer, Red Stripe, decided to come up with a way to make their famous lager leap off the shelves of this London corner store. Literally. and here's a behind-the-scenes video explaining how the promotion came about... U.K. agency KK Outlet handled the assignment. #activationstag