USOC Adds Insurance Partner For 2014, '16

The U.S. Olympic Committee will add Liberty Mutual as an official sponsor for the 2014 and 2016 U.S. Olympic and Paralympic Teams in Sochi, Russia, and Rio de Janeiro, Brazil. The sponsorship deal, which replaces the USOC's incumbent in the category, Liberty Mutual's sponsorship of the USOC will take effect in January of 2013. "I am happy to welcome Liberty Mutual to the family of great USOC ...

[PHOTOS] Angry Birds Meets Star Wars In New F-1 Paint Scheme

Check out the new Angry Birds Star Wars paint scheme that Lotus will be rolling with next weekend at the United States Grand Prix in Austin, Texas. The partnership between the recently acquired Lucas Films, Swedish game maker Rovio and the Lotus F1 Team is inspired by the new Angry Birds Star Wars game, launched yesterday. The team will also promote the partnership online with a game incorp...

Sponsorship Mishap Shines Spotlight On Event Safety Concerns

One woman died and 19 were injured after signage promoting Lucozade's sponsorship of a Linkin Park concert in Cape Town fell Wednesday night. The New York Times reports.. The temporary scaffolding had been erected to hold a billboard for Lucozade, one of the concert’s sponsors, outside the Green Point stadium, where the California band was playing. The billboard toppled over in high winds, fall...

Chevy Reengineers Disney Test Track

Chevrolet designers and Walt Disney Imagineers will relaunch the Disney Test Track presented by Chevy in December it was announced Friday, giving visitors a first-of-its-kind experience in automotive design. The design collaboration between the two companies, which began 18 months ago, will let Epcot visitors design their own vehicle, test it on an indoor track, and create commercials for the ...

Chanel Turns To Unlikely Brand Partnership For Creative Inspiration

Meet Karl Lagerfeld's new Lego creation debuting next Spring for Chanel. Via DesignBoom.com #dealstag

Ebay and AEG Team Up For Global, Cross-Platform Partnership

eBay and AEG have signed a far reaching global partnership, that among other things will see StubHub become the official secondary ticketing partner at all of AEG's global venues and AEG's BandMerch become a staple on eBay's marketplace. A variety of eBay companies and initiatives will be included in elements of the multi-year, global partnership. Beginning in the first quarter of next year,...

Louis Vuitton Launches First-Ever TV Ad

Check out the high-end fashion house's first-ever foray into the low-brow medium of broadcast television. Filmed at Paris' Louvre and entitled L'invitation Au Voyage (the Art of Travel), the Louis Vuitton spot made its debut on the Showtime hit, Homeland, last night. The ad is part of a new global brand campaign that seems to be aimed at creating more mass appeal for a brand that's used to cour...

Red Bull Unveils 'The Athlete Machine'

Coming on the heels of Stratos, Red Bull's latest Rube Goldberg stunt starts out with, what else... a skydiver. Likely costing a small fraction of the $65M it spent on Red Bull Stratos, The Athlete Machine has been viewed over 100,000 times in less than 24 hours. If you like that, also check out this and this. #activationstag

The Preferred Brands of Bond

Placement in James Bond's latest movie, "Skyfall," may have cost Heineken over $45 million, but Bond's switch from his signature martini to a bottle of beer didn't by any stretch of the imagination buy exclusivity. Along with Heineken, numerous marketers have been furiously activating their tie-ins to create an opening weekend buzz around what is arguably this year's biggest release. According ...

This T-Mobile Plug Drove Shark Tank Fans Bonkers Last Friday

Product placements are a necessary, if sometimes unbearable, trade-off that viewers are often willing to make for the privilege of accessing free content. It seems, however, that even a show like Shark Tank, an unabashed exhibition of capitalism, can get "too corporate." From last week's show, watch Daymond John randomly whip out a T-Mobile phone to awkwardly snap a picture of Mark Cuban saying...